Mazda Étude

This article is about the Japan-only personal coupé. For the South African market Étude, see Mazda Familia.
Mazda Étude
Overview
Production 1987.011989.02[1]
Assembly Hofu, Japan
Body and chassis
Class Sport compact
Body style 3-door coupé
Layout FF layout
Platform Mazda BF
Related Mazda Familia
Powertrain
Engine 1,498 cc B5 I4
1,597 cc B6D DOHC I4
Transmission 5-speed manual (1.5/1.6)
3-speed automatic (1.5)
4-speed automatic (1.6)[2]
Dimensions
Wheelbase 2,400 mm (94.5 in)
Length 4,105 mm (161.6 in)
Width 1,645 mm (64.8 in)
Height 1,355 mm (53.3 in)
Curb weight 980 kg (2,161 lb)
Chronology
Successor Autozam AZ-3/Eunos Presso
Mazda Familia Astina

The Mazda Étude is a three-door hatchback coupé version of the fifth-generation Familia that was only ever marketed by Mazda in Japan, from 1987 to 1989. The name was also later used in South Africa for the seventh generation Familia.

History

Mazda Étude

The Étude looked similar to the 323/Familia, but was a bit longer and had a lower roofline, providing a generally more suave appearance - like a 323 in a tuxedo. It was marketed as a "personal coupé" and received very full equipment (sliding sunroof, two-tone paint, power steering and windows, etc.) coupled with a more comfort oriented suspension than did sedans.[3] The B- and C-pillars were blacked out and the greenhouse had an entirely flush surface, helping to differentiate it from its more staid siblings. This styling feature was called "Terraceback" by Mazda.[4]

The car was first introduced in January 1987 with the 1.6-liter twin cam engine in three different trim levels, from the bottom Li via the Si to the top Gi spec. Target sales were 2,000 per month, but in the eleven months it was on sale in 1987 only about 6,000 made it onto the market.[1] A lesser 1.5-litre base version (1.5 Sa) was added in July 1988,[2] at which time a number of brighter colours were also added to the existing silver and white options. The Sa's spec was midway between the Li and Si.[5] Nominally a five-seater, the rear seat was clearly designed to be comfortable for two.[1]

Although Mazda had gone to some lengths to try to differentiate the car from the regular Familia particularly the inside felt less than special.[6] When the Familia was redesigned in March 1989 the Étude ended production, but sales of remaining stock continued for a while. When it finally disappeared without fanfare, just under 10,000 had been built.[1] The car's de facto successors were the Mazda Familia Astina (323F) and Autozam AZ-3/Eunos Presso coupés (known as the Mazda MX-3 in export markets).

Engines

References

  1. 1 2 3 4 Tanuma, Akira (田沼 哲) (2003-11-24). これっきりですカー:第23回:『さりげなさすぎ』マツダ・エチュード(1987〜89)(その1) [The Car, Once and For All: #23: Too casual, the 1987-1989 Mazda Étude]. WebCG.net (in Japanese). Nikkei Digital Media. p. 3. Retrieved 2011-03-07.
  2. 1 2 3 4 Mastrostefano, Raffaele, ed. (1990). Quattroruote: Tutte le Auto del Mondo 1990 (in Italian). Milano: Editoriale Domus S.p.A. pp. 471–472.
  3. "1987年 マツダ エチュード Gi" [1987 Mazda Étude Gi]. Gazoo.com (in Japanese). Toyota Motor Co. Retrieved 2011-03-07.
  4. Tanuma, Akira, p. 1
  5. Tanuma, Akira, p. 4
  6. Tanuma, Akira, p. 2
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