Michael Della Femina

Michael Thomas Della Femina (born June 18, 1965) is the founder of hybrid marketing and production studio StoreFront, as well as a producer, actor, and restaurateur.

Early life

Della Femina was born and raised in New York City. He graduated from Quintano's High School for Young Professionals and attended The New School while studying acting with William Alderson - The Neighborhood Playhouse. Michael is the oldest son of advertising executive Jerry Della Femina and Barbara Rizzi.

Career

Early career

In the 1990s Della Femina worked extensively in film and theater and was coined the foremost member of the performance troupe “The Scrap Pack” by Interview Magazine and Hollywood’s Next Generation by The New York Times alongside the likes of Robert Downey JR and Kiefer Sutherland.

In 1995 Della Femina and filmmaker Jeff Joseph opened Fountain Films where they produced numerous shorts and feature films. In 1998 Della Femina and his wife Laurie opened the boutique The Stork Club on Sullivan Street in New York City. Della Femina moved his film company into the back of the shop, renamed it Storefront Films, and began producing videos and early internet content for local businesses.

In 2002 Della Femina began working closely with director Mark Ledzian and his production company N9 as their marketing director while also producing hundreds of hours of video, web content and commercials for advertising agencies, brands and internet channels.

In 2006 Della Femina began working with Brand Energy guru Matti Leshem and Leshem’s company Protagonist.

Looking for original, relevant ways to reach consumers, in 2007 Leshem and Della Femina opened the SoHo art gallery RetroNYM as inspiration for Pepsi’s innovation team. In 2008 he started their hospitality division and ran The Thought Leader Campaign in New York and Los Angeles for another Protagonist client IZZE sparkling juice.

StoreFront

In 2010 Della Femina produced the new media show Pipeline and in 2011 began working with Della Femina Advertising (DFA) under his own alternative marketing and production banner StoreFront Digital.

In 2013 Della Femina Hospitality (DFH) was formed as a division of StoreFront to support their fast growing list of hospitality clients and projects including Haamonii Shochu, Long Island Spirits, The Allegria Hotel, Barbacoa, Bloody Bills BBQ, SLATE pannini & martini lounge, Vietnamese installation indo and Croft Alley on Melrose Place.

StoreFront is currently in production on several multi-platform campaigns, mobile applications (AdAgency), films and programming including the comedy series “Ivy League Crimelords” with Michael Mailer Films and Jon Friedman Productions and the independent feature Fishing In The Pool For Buddha.

DFH is in development on numerous restaurant, bar and hotel projects.

StoreFront operates offices at Della Femina Advertising in New York City and Los Angeles.

References

This article is issued from Wikipedia - version of the 8/18/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.