Micro Mobility Systems

Micro Mobility Systems
Corporation
Industry Sportsgoods, Toys, Electric Vehicles
Founded 1999
Headquarters Küsnacht, Switzerland
Key people
 Wim Ouboter
Revenue 60 Mil. CHF (GJ 2014) [1]
Number of employees
 57 [2] (September 2015)
Website

Micro Mobility Systems Ltd, known as Micro, is a company in Switzerland dedicated to invent urban mobility solutions like the kickscooter or the Microlino, an electric car, which was first presented at the Geneva Motor Show in 2016. In the United States, Micro's products are sold under the brand "Micro Kickboard" for trademark reasons.[3]

History

Idea

Wim Ouboter, born in 1960 invented the kickscooter out of laziness. He states, that the way from his apartement to his favorite restaurant was too far to go by foot and yet too close to use a bike. He then invented a foldable, two-wheeled Scooter for those kind of distances that could easily be folded anytime and placed in a backpack. He pitched his idea to Smart and they were willing to put one Scooter in every single car. Ouboter then tried to find a manufacturer for his innovation, but soon realized that Europe simply was too expensive. In Taiwan he could convince the owner of a factory to produce the Scooter, also because he had proof that Smart liked his idea. Just before the production could start Smart failed the moose test and so the project was put on hold, since Smart had to solve that problem.[4]

Formation of Micro Mobility Systems

But Ouboter had another idea: a three-wheeled Scooter, called the Kickboard. He teamed up with K2 and presented his idea at the International Sports Fair (ISPO) in Munich in 1998 very successfully. With the earned money he founded Micro Mobility Systems in 1999 and started producing the two-wheeled Scooter, which was an even bigger success. Because of the excessive demand, he allowed his partner in Taiwan to distribute the Scooter in the United States with the name Razor for a commission. After having sold about one million Scooters in 2000, the sales decreased rapidly in 2001.[5][6]

Becoming a lifestyle brand

In the subsequent years, the company continued to invent new products, designed for urban mobility, like the Mini Micro for kids, the Scooter Luggage or the electric emicro one. In addition, Micro has teamed up with other brands, like Peugeot, Suitsupply or Vibram to name a few. Many celebrities and their kids, like David Beckham and his children, Alessandra Ambrosio or Hugh Jackman have been spotted riding a micro scooter.[7][8]

With Micro Xtreme the brand also went into Freestyle Sports and works closely with professional Athletes like Benjamin Friant. After the huge success in 2000 and the rapid downfall in 2001, Micro has grown organically with a gross revenue in 2014 of 60 Million Swiss Francs.[9] The evolution of Micro into a lifestyle brand that invents mobility solutions for children, teenagers and adults was honoured by Ernest and Young in 2015, when Wim Ouboter was nominated as Entrepreneur of the Year.[10]

The Microlino was first presented in 2016 at the Geneva Car Show. Based on the concept of the ISO Rivolta from 1950 (also known as the BMW Isetta) which was sold over 160‘000 times, the Microlino was born. With a new design and an electric engine, the small bubble car is designed for urban mobility. The car is expected to be on the market by the end of 2017 with an estimated price of around 10‘000 Swiss Francs.[11][12]

References

  1. ↑ http://www.sonntagszeitung.ch/read/sz_06_09_2015/wirtschaft/Die-Rueckkehr-der-Knutschkugel-42448
  2. ↑ http://www.ey.com/CH/de/Newsroom/News-releases/EY-Medienmitteilung-Entrepreneur-Of-The-Year-2015-Finalisten
  3. ↑ About Us, Kickboard USA, 2011-06-10
  4. ↑ "Verlagsgruppe Handelszeitung". www.schweizerversicherung.ch. Retrieved 2016-04-13.
  5. ↑ "RZ-Online: Der Tretroller ist den Kinderschuhen entwachsen". archiv.rhein-zeitung.de. Retrieved 2016-04-13.
  6. ↑ Simonian, Haig (2010-12-21). "Scooter pioneer that survived to ride again". Financial Times. ISSN 0307-1766. Retrieved 2016-04-13.
  7. ↑ "Micro Scooter Worldwide - Headoffice blog/view". www.micro.ms. Retrieved 2016-04-13.
  8. ↑ "David Beckham's London sunset scooting adventure at micro Scooters Australia". www.microscooters.com.au. Retrieved 2016-04-13.
  9. ↑ "Die Rückkehr der Knutschkugel". www.sonntagszeitung.ch. Retrieved 2016-04-13.
  10. ↑ "EY - Medienmitteilung Entrepreneur Of The Year™ 2015: Finalisten stehen fest". www.ey.com. Retrieved 2016-04-13.
  11. ↑ "Sonntagszeitung". www.sonntagszeitung.ch. Retrieved 2016-04-13.
  12. ↑ "Steve Urkel's Isetta Finds Second Life as a Teensy Electric Car". WIRED. Retrieved 2016-04-13.
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