Nowness

Nowness, LLC
Industry Media
Founded February, 2010
Headquarters New York, NY, United States
Owner LVMH
Website www.nowness.com

Nowness (stylized NOWNESS) is an interactive luxury lifestyle website launched in 2010 and is a brand of LVMH Moët Hennessy Louis Vuitton SE.[1][2] Every day, the Nowness website presents a single article about art, fashion, travel,[1][2] culture,[3] design, film, music, sport or gastronomy. Nowness articles include photography slideshows, films,[3] audio clips,[2] interactive projects[1][4] and interviews.

History

Nowness launched in 2010.[1] Its founder and chief creative executive is Jefferson Hack. Since its conception, Nowness has expanded into a global platform launching a Chinese language version of the website in 2012, and introducing subtitles in 2013 with videos available in up to 10 languages including English, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Spanish and Russian. In 2014, Nowness as a video channel.

Awards

References

  1. 1 2 3 4 "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
  2. 1 2 3 "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
  3. 1 2 "LVMH's Nowness.com Takes the High Road, Promoting Culture Above Commerce" Dishman, Laura. CBS's BNET (February 25, 2010)
  4. ↑ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
  5. ↑ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
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