Nuru (musician)

Nuru

Rapper, Nuru
Background information
Birth name Mac-Abubakar Abdul-Nuru
Born (1987-03-29) 29 March 1987
Accra, Ghana
Origin Tamale, Ghana
Genres Hip hop
Occupation(s) Rapper, Entrepreneur, Publicist
Years active 2012–present
Labels X'treme Music
Associated acts M.I, Sarkodie, Ice Prince, EL, Edem, Joey B, Cassper Nyovest, AKA
Website www.thisisnuru.com.

[1][2] Nuru (Formerly known as Xtreme GH) is a rapper, publicist and entrepreneur from Ghana, West Africa. He rose to prominence after the release of his single Mali Zani[3][4] in 2015. Nuru[5][6] raps in the local Dagbani language, English and Pidgin English. Aside music, he works as a publicist and owns a host of online publishing enterprises.

Early life

Nuru spent most part of his childhood years in Accra, Ghana and later lived and completed his basic education in Tamale, Ghana; thus, attending three basic schools in total. Sakumono School Complex, Abe Halperin School Complex and Kanvilli Presbyterian School respectively. He proceeded to Prempeh College for his senior high school education and studied for his BSc in Applied Biology at the University for Development Studies in Tamale. After his Undergraduate studies, Nuru continues to seek knowledge by taking up certificate course studies in Marketing, Public Relations and Advertising.

Music

The reason why African artist, Nuru[7][8] is considered a unique artiste is mainly based on threefold of reasons; Local dialect he raps with, his rhythmic flow and his lyrical inclination. He has been a lot more relevant within the northern parts of Ghana as they commonly speak the local language he raps in.[9] Traditional dance song, Hawa,[10] Hiphop tune, Mali Zani[11] and his collaboration with Ruff N Smooth on Born To Win[12] are some of Nuru's most successful songs. He has since released a couple other singles preceding the release of his debut solo studio album, Lighting. The rapper's first ever music video enjoyed a warming premiere on MTV Base.[13] Nuru's debut with regards to music videos was for his hit single, In A Moment.

Nuru performing at Sarkodie's Rapperholic Concert

Media

Blog

Since 2013, Nuru has been active in the blogging business, running a host of blogs and developing content for other media houses. Operating under the MAC Media Group incorporation niche, the rapper cum social entrepreneur has had the opportunity to work with Efya, Edem, Kwame Yeboah, Sarkodie, Hammer of The Last Two, M.anifest, among others. He also contributes entertainment and music show business related content to several other blogs and news portals.[14][15]

Distribution

Nuru's own music record label, X'treme Music takes charge of the distribution of Nuru's music across major digital platforms including Deezer, Spotify, Shazam, iTunes, ReverbNation, SoundCloud, among others. X'treme Music is into partnership with SoundExchange in the quest to collect performance royalties on behalf of the label's signees.

Discography

Albums

Singles

List of singles, showing year released and album name
Title Year Album
"Born To Win"[17]
(featuring Ruff N Smooth)		 2015 Lighting
"In A Moment"[18]
(featuring At'son)		 2016
"Hawa"[19]
(featuring Hitla)		 2015
"My World"[20]
(featuring Araya)		 2015
"Mali Zani"[21]
(featuring Edem)		 2015

Videography

Year Title Director Ref
2016 In A Moment
(featuring At'son)		 Mickey Johnson [22]

Awards

Nuru awards and nominations
Totals
Awards won 0
Nominations 1

AFRIMA

Year Nominee/work Award Result
2016 Nuru Ghana/ In A Moment Most Promising Artist[23] Nominated

References

  1. ↑ "Xtreme GH now called 'Nuru'". GhanaWeb. Retrieved 12 September 2015.
  2. ↑ "Call Me 'Nuru' Henceforth - Xtreme GH". ModernGhana. Retrieved 12 September 2015.
  3. ↑ "Xtreme GH - Mali Zani feat. Edem (Prod. by Fortune Dane)". Pulse.com.gh. Retrieved 25 July 2015.
  4. ↑ "Blogger Turned Musician: Xtreme Debuts "Mali Zani" Featuring Edem". theinvestigatornews.com. Retrieved 2 September 2015.
  5. ↑ "Nuru on Apple Music". Apple Music. Retrieved 29 March 2013.
  6. ↑ "Nuru: Rapper gets verified on Twitter and Facebook - Celebrities - Pulse". Pulse.com.gh. Retrieved 10 June 2016.
  7. ↑ "Nuru - Biography, Albums, Streaming Radio - AllMusic". AllMusic.com. Retrieved 24 March 2015.
  8. ↑ "Nuru - Music In Africa". Music In Africa. Retrieved 25 November 2015.
  9. ↑ "Nuru sets a standard for Northern rappers". GhanaWeb.com. Retrieved 1 August 2016.
  10. ↑ "X'treme in business of making people dance". NewsGhana. Retrieved 4 May 2014.
  11. ↑ "Xtreme releases 'Mali Zani' featuring Edem". GhanaWeb. Retrieved 24 July 2015.
  12. ↑ "Nuru Joins Ruff_n_Smooth On Born To Win". NewsGhana. Retrieved 18 December 2015.
  13. ↑ "Nuru's 'In a moment' music video premieres on MTV Base". GhanaWeb. Retrieved 10 July 2016.
  14. ↑ "How to make it in Africa's music industry". CNN. Retrieved 4 May 2016.
  15. ↑ "Nuru Shoots Down Credibility Of Most Music Award Schemes". NewsGhana. Retrieved 4 April 2016.
  16. ↑ "Announcement by Nuru on Apple Music". Apple Music. Retrieved 29 March 2013.
  17. ↑ "Born To Win (feat. Ruff & Smooth)- Single by Nuru on Apple Music". Apple Music. Retrieved 18 December 2015.
  18. ↑ "In a Moment (feat. Atson)- Single by Nuru on Apple Music". Apple Music. Retrieved 8 April 2016.
  19. ↑ "Hawa (feat. Hitla)- Single by Nuru on Apple Music". Apple Music. Retrieved 29 March 2014.
  20. ↑ "My World (feat. Araya)- Single by Nuru on Apple Music". Apple Music. Retrieved 21 November 2015.
  21. ↑ "Mali Zani (feat. Edem)- Single by Nuru on Apple Music". Apple Music. Retrieved 24 July 2015.
  22. ↑ "Nuru premieres 'In A Moment' Music Video on MTV Base". glammynews.com. Yaw Sarpon. Retrieved 10 July 2016.
  23. ↑ "All Africa Music Awards (AFRIMA) - AU, AFRIMA release full nominee list". afrima.org. Retrieved 6 September 2016.
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