OAAA OBIE Awards

The OAAA OBIE Awards is an awards program managed by the Outdoor Advertising Association of America recognizing exceptional creative in the Out-of-home advertising (OOH) industry.^[1] The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago.^[2] Many historians consider the obelisk as the first true form of advertising.^[3]

Eligibility

For an advertisement to be eligible for the OBIE Awards,^[4] the advertiser (or its agency) must have made payment for the unit space directly to an out of home media company owning or operating the structure, the only exception being public service advertisements. The advertisement must have been posted within the previous calendar year. Identical advertisements posted during the eligible calendar year but entered in any previous OBIE Awards cycle are not eligible.

Current categories

Amusement & Entertainment
Automotive
Beverage
Business & Technology
Consumer Goods & Services
Food & Restaurants
Individual Execution: Billboard
Individual Execution: Street Furniture
International
Media
Multicultural
Public Service
Retail
Special FX
Transportation, Travel, & Tourism
Video & Interactive Content

Judging

Each year, a panel of seven judges^[5] meets to judge that year's OBIE Awards.^[6] The judges are selected from the top executives at advertising agencies and OOH media companies across the country. The OBIE jury gathers to evaluate all the entries in a day-long process that eventually yields Gold OBIE winners, Silver OBIE winners, and OBIE Finalists.^[7]^[8]

Ceremonies

2003 – Washington, DC
2004 – Scottsdale, Arizona
2005 – Chicago, Illinois
2006 – Palm Springs, California
2007 – San Diego, California
2008 – Boca Raton, Florida
2010 – Phoenix, Arizona
2011 - Miami, Florida
2012 – Miami, Florida^[9]
2013 – Los Angeles, California^[10]^[11]
2014 – Orlando, Florida
2015 - San Diego, California
2016 - Boca Raton, Florida^[12]

Hall of Fame

The OBIE Hall of Fame Award^[13] was established in 1992 to reward brands that have exemplified long-standing distinction in using the OOH medium. The award is voted on by the OAAA membership each year. The first recipient of the OBIE Hall of Fame Award was the US Army. Past winners include Apple, Budweiser, Chick-fil-A, Coca-Cola and Mini Cooper.^[14]

2003 – McDonald’s
2004 – Bank of America
2005 – Apple Computer
2006 – Chick-fil-A
2007 – Walt Disney Company
2008 – Altoids
2009 – Absolut
2010 – Mini Cooper
2011 – Cracker Barrel Old Country Store
2012 – Maker’s Mark
2013 – ESPN
2014 - Gap Inc.
2015 - HBO
2016 - Corona (beer)

References

This article is issued from Wikipedia - version of the 9/1/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.