Oak (flavoured milk)
| Type | Flavoured milk |
|---|---|
| Manufacturer | Parmalat |
| Country of origin | Australia |
| Introduced | 1967 |
| Flavour |
Chocolate Strawberry Vanilla Malt Iced Coffee Banana Chocolate Mint Coffee Caramel Strong Iced Coffee Molten Caramel Choc Peanut Butter Cookies and Cream Chilli Choc Chilli |
| Variants | Full cream, light and strong flavours |
The OAK brand first emerged in 1903 in Newcastle, NSW. It was known as the Hunter Valley milk brand and made its name as a flavoured milk brand in 1967. The brand was launched into Queensland, South Australia and Victoria in 1998 - deleted in Victoria by 2007 and relaunched in 2010. Oak now uses skim milk instead of full cream in products.
Products
OAK flavoured milk comes in the following flavours and volumes:[1]
| Flavour | 300mL | 600mL | 2L | 3L |
|---|---|---|---|---|
| Chocolate | ● | ● | ● | ● |
| Iced Coffee | ● | ● | ● | |
| Strawberry | ● | ● | ● | |
| Vanilla Malt | ● | ● | ||
| Banana | ● | |||
| Cookies & Cream | ● | |||
| Egg Nog | ● | |||
| The MAX | ● | |||
| Strong Iced Coffee | ● | |||
| Light Chocolate | ● | |||
| Light Iced Coffee | ● |
The OAK brand has also stretched across a range of dairy foods in its time, such as ice cream, cottage cheese, butter, custard, cream and frozen yoghurt.
Nutrition
The nutritional values vary by flavour, however Chocolate, Strawberry, Banana, Vanilla Malt, Iced Coffee are similar. The Oak MAX and Light Chocolate contain approximately 25% fewer calories and approximately half the fat of Chocolate milk. In contrast, Egg Nog has approximately 25% more energy and 50% more fat than Chocolate milk. The values for Chocolate milk are:[1]
| Chocolate Milk | Per 300mL Serve | Per 100mL |
|---|---|---|
| Energy | 1128kJ | 376kJ |
| Protein | 9.9g | 3.5g |
| Fat | 10.8g | 3.4g |
| - Saturated | 6.6g | 2.2g |
| Carbohydrate | 33.0g | 11.0g |
| - Sugars | 31.8g | 10.6g |
| Sodium | 150 mg | 50 mg |
| Calcium (%RDI*) | 345 mg (43%RDI*) | 115 mg |
Ownership
The OAK brand is now owned by Parmalat - a multinational Italian dairy and food corporation. Parmalat acquired the OAK brand from Dairy Farmers in July 2009 – six months after Dairy Farmers was bought by National Foods.[2]
Sponsorship
OAK Milk are partnered with the National Rugby League's Newcastle Knights as a minor sponsor and Penrith Panthers as a major sponsor. The Port Adelaide Football Club announced on the 02/12/2014 that Oak were to be their premier partners after signing a multi-year deal.
Oak Milk Bars
Several OAK Milk bars have operated in the Hunter region for many years. These include bars in Newcastle, Hexham, Peats Ridge[3] and Freemans Waterhole. Many of the milk bars were mapped out down the main route north from Sydney.
Communications
The brand has gained popularity over the years with campaigns like “A Soft Drink it Ain’t”, “Totally Satisfilling” and most recently “Kill Hungrythirsty Dead”.[4] The “Kill Hungrythirsty Dead” campaign features Australian actor, David Field. A 70'sTV ad showed the then current prime minister Gough Whitlam endorsing Oak milkshakes.
See also
References
- 1 2 "OAK". Parmalat.com.au. Retrieved 2012-03-11.
- ↑ "Parmalat completes purchase of Nat Foods assets | Australian Food News". Ausfoodnews.com.au. 2009-07-30. Retrieved 2012-03-11.
- ↑ "Peats Ridge". Mangrove Mountain. Retrieved 2012-03-11.
- ↑ Friday 29, October 2010 at 12:06 PM by CB. "HungryThirsty? Oak tackles hunger and thirst head-on in first campaign from the Monkeys". Campaign Brief. Retrieved 2012-03-11.