Opple Lighting

OPPLE Lighting Limited
欧普照明股份有限公司
Private
Industry Lighting
Founded Zhongshan, Guangdong, China, 1996
Headquarters Shanghai, China
Key people
 Wang YaoHai (CEO)[1]
Ma Xiuhui (President)[2]
Number of employees
 6,200 (2013)
Website opple.com
Opple Lighting
Simplified Chinese 欧普照明
Traditional Chinese 歐普照明

OPPLE Lighting is a Chinese multinational lighting corporation headquartered in Shanghai, China. Founded in 1996, OPPLE is now the largest Chinese lighting company in terms of revenue, with annual sales exceeding USD 550 million. The firm's sales and service cover over 50 countries with over 30,000 sales outlets, with a diversified product portfolio ranging from consumer to professional products and from conventional to LED solutions.[3][4]

History

Foundation and early years

Founded in Zhongshan, Guangdong province in 1996 by Madam. Ma and Mr. Wang, OPPLE began as a manufacturer of ceiling lights and quickly moved into CFLs during its first years. In 1999–2000 the firm launched its own brand and the Opple trademark was officially registered. In 2001, it moved from a China-only brand to expanding internationally in the Middle East and South East Asia.[5]

Domestic expansion

OPPLE has grown to become China’s number one lighting brand in terms of revenue. Its domestic sales network covers 95% of cities above county level through 5,000 Opple stores and 30,000 sales outlets.

Domestically, it has provided lighting solutions for clients including Burger King, Starbucks, Adidas and Holiday Inn.[6][7]

International expansion

Since 2001, OPPLE has begun expanding internationally with the opening of offices in 6 countries.

- OPPLE New Delhi, India Office - OPPLE Bangkok, Thailand Office

- OPPLE Eindhoven, Netherlands Office

- OPPLE Sao Paulo, Brazil Office

- OPPLE Dubai Office - OPPLE South Africa Office

OPPLE has provided lighting solutions to the governments of Uruguay, Thailand, South Africa and Egypt.[8]

Plant and office expansion

OPPLE has invested over USD 150M in building the largest lighting industrial site in Asia (Wujiang production and R&D center), featuring a production floor area of over 600,000M2 as well as an attached R&D facility that employs over 400 engineers, scientists and technicians.

[9]

Products

While OPPLE began as a CFL and ceiling fixture manufacturer, it has since expanded its product line to include a wider array of products and services. Its product line now features heavily LED, matching the global demand for more affordable and efficient lighting technology.

R&D and innovation

OPPLE’s Wujiang production center is the largest industrial lighting site in Asia, featuring fully automated assembly lines. In 2012 OPPLE opened its Research Application Center in Shanghai with the goal of researching the effects of light on health and human life. In 2012 OPPLE opened a large R&D center adjacent to its Wujiang factory. The OPPLE R&D center employs 400 engineers, technicians and designers and is one of the largest of its kind in Asia. The company maintains a USD 20M annual investment in R&D and applied for over 200 patents in 2014.

Philanthropy

After the 2008 Sichuan earthquake, OPPLE donated over 10 million RMB in addition to financially supporting psychological counseling efforts and donating supplies to those left homeless.[10]

From 2007 to 2009, Opple donated 4.2 million RMB to the Lifeline Express Foundation and China’s Disabled Peoples Foundation to fund treatment of people with severe cataracts.[11]

In December 2009, OPPLE established the “OPPLE Light Fund" on CCTV – providing donations and resources for the Red Cross Society of China to help improve the condition of primary and middle schools in impoverished areas.[12]

See also

References

This article is issued from Wikipedia - version of the 7/27/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.