Oyinda

Oyinda
Born

1992 (age 23–24)

Origin London, England
Genres Shoegaze, indie pop, R&B, electronica
Occupation(s) Singer-songwriter, producer
Instruments Piano, vocals
Years active 2014–present
Website Oyinda.com

Oyinda is British singer-songwriter and producer.[1] Currently based in New York City, her music combines electropop and shoegazing, among other influences. According to Clash Music, she "specialises in emotive, husky, down beat pop music. There's an R&B side to her delivery, with Oyinda seeming to pour her being into each word."[2] Her first two singles, "Rush of You" and "What Still Remains," were released in 2014. Rolling Stone named her one of "fifty must see acts" for Lollapalooza in 2014, calling her "R&B's best kept secret."[3]

Early life

Oyinda was born in 1992, to Nigerian parents.[4] At a young age she moved with her family to London, England, where she was raised.[1] After graduating college she moved to New York City in the summer of 2013.[4]

Music career

2014: "Rush of You"

Released early in 2014 and digitally on 24 July 2014, Oyinda's debut single was "Rush of You."[2] Oyinda both produced and handled vocals. About "Rush of You," The 405 wrote "The plush, electro sequenced track bridges delicate harmonies and deft hypnotic production akin to a more poppy version of Young Fathers."[5] The magazine DIY wrote that the single consists of "track circuits barely-there, showy guitar solos and looped, flickering vocals on a journey that's led by thumping piano notes (think Massive Attack with an even greater freedom to roam) and the Londoner's glue-like vocals. They piece together a heady mix of drifting ideas... This song is devoted to her masterful sense of control."[6]

2014: "What Still Remains"

"The self-produced 'What Still Remains' is a ballad that drags its feet over the debris of the broken relationship, singing mournfully... as it picks it way through gravelly distortion and fragments of piano. Right where you think Oyinda's going to dive headfirst into an anthemic chorus, she reels back, letting a wash of strings take over as she hushes her way through the hook, and leaving you with the feeling there's so much more to come."
—Abeano[7]

Her second single, "What Still Remains," was released on 9 April 2014. Clash Music wrote about her vocal delivery that "It's a devastating performance... a hushed, moody vocal take matched against a gossamer arrangement."[2]

The single was released again in September 2014.[7] Pigeons and Planes called the track a "blend of string instruments and pulsating electronic elements similar to bringing together the old world with the new—paired with her nostalgia-drenched vocals."[8] DIY wrote that "Beyond synth sobs and fatal chimes, there's a simple but affecting string line breaking out in the background.This being her second track to date, the Nigerian singer's already proving a dab hand at making emotionally-led pop sound like something vital, not just an exercise in expression."[9]

2014: Lollapalooza

Her first significant gig was at Lollapalooza[2] on 3 August 2014,[1] where she was an opening act in Chicago.[5] Rolling Stone named her one of "fifty must see acts" for Lollapalooza, calling her "R&B's best kept secret."[3]

Musical style

Clash Music in April 2014 called her "A newcomer with talent to burn," writing that she "specialises in emotive, husky, down beat pop music. There's an R&B side to her delivery, with Oyinda seeming to pour her being into each word."[2]

Personal life

As of 2014 Oyinda continues to live in New York City.

Discography

Singles

Incomplete list of songs by Oyinda
Year Title Album Certifications
2014 "Rush of You" Single only Self-released (24 July 2014)
"What Still Remains" Single only Self-released (5 September 2014)

Further reading

See also

References

  1. 1 2 3 "15 Free Songs You Should Download Right Now". Pigeons and Planes. 15 July 2014. Retrieved 13 September 2014.
  2. 1 2 3 4 5 Murray, Robin (9 April 2014). "Listen: Oyinda – 'What Still Remains'". Clash Music. Retrieved 13 September 2014.
  3. 1 2 "Lollapalooza 2014: 50 Must-See Acts". Rolling Stone. 30 July 2014. Retrieved 13 September 2014.
  4. 1 2 Skrainka, Blaine (21 July 2014). "WILD Profile: Oyinda". The Wild Magazine. Retrieved 13 September 2014.
  5. 1 2 Korman, Matt (23 July 2014). "Oyinda shares the beautiful 'Rush of You' [Track of the Day]". The 405. Retrieved 13 September 2014.
  6. ↑ "London songwriter Oyinda makes heady first impression with 'Rush of You'". DIY. 23 July 2014. Retrieved 13 September 2014.
  7. 1 2 "Oyinda – What Still Remains". Abeano. 3 September 2014. Retrieved 13 September 2014.
  8. ↑ "Oyinda – "What Still Remains"". Pigeons and Planes. 3 September 2014. Retrieved 13 September 2014.
  9. ↑ "Oyinda streams new single, 'What Still Remains'". DIY. 3 September 2014. Retrieved 13 September 2014.
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