Peter England (brand)

Peter England is a menswear brand in India. It is part of Madura Fashion & Lifestyle, a division of Aditya Birla Ltd.

History

Peter England established in Ireland and in 1997 it launched in India by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000.

Peter England is the largest menswear brand in India with over 5 million garments sold every year. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000. Peter England has 643 stores and over 1600 multi-brand outlets in more than 300 towns and also available at top online shopping sites .

Peter England Elite

Peter England also offers a range of sub-premium formals through its sub-brand Peter England Elite, meant for the young manager.

Peter England partners with the IPL team, Chennai Super Kings, as the official off-the-field apparel sponsor.

A recent foray for Peter England has been in the world of clubwear, called Peter England Party. This line offers club wear.

External links

updated on 8/5/2016

This article is issued from Wikipedia - version of the 10/29/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.