Pirkka (magazine)

Pirkka
Categories Consumer magazine
Frequency Ten times a year
Publisher Dialogi
Year founded 1933 (1933)
Company K-Plus Oy
Country Finland
Based in Helsinki
Language Finnish
Website Pirkka

Pirkka is a Finnish language consumer magazine published in Helsinki, Finland.

History and profile

Pirkka was established in 1933.[1] The magazine is part of K-Plus Oy,[1] a subsidiary of the K-food stores.[2] The publisher is the Dialogi, a subsidiary of A-Lehdet.[3] It is a free magazine and is delivered to homes.[4] Riitta Korhonen served as the editor-in-chief of the magazine,[5] which has its headquarters in Helsinki.[6]

Pirkka is published ten times a year.[6] The magazine provides cooking recipes and practical ideas about interior decoration, renovation, building, clothing, beauty care and hobby interests.[1][7]

Circulation

Pirkka had a circulation of 1,482,000 copies in 2007.[8] In 2010 the magazine had over 2.9 million readers[1] and the same year its circulation was 1,720,000 copies.[9] It was the most read magazine in the country in 2012 with a readership of 2,912,000 people.[10]

See also

References

  1. 1 2 3 4 "Pirkka and Dialogi to continue cooperation". FE Investegate. 27 April 2011. Retrieved 20 January 2015.
  2. ↑ "Kesko". Superbrands Finland. Retrieved 20 January 2015.
  3. ↑ "Finland. Media Landscape". European Journalism Centre. Retrieved 20 January 2015.
  4. ↑ Saila Poutiainen (2007). Finnish Cultural Discourses about the Mobile Phone Communication. ProQuest. p. 118. ISBN 978-0-549-33046-2. Retrieved 21 January 2015.
  5. ↑ "Riitta Korhonen appointed Editor-in-Chief of ET-lehti". Sanoma. 14 February 2012. Retrieved 20 January 2015.
  6. 1 2 The Europa World Year Book 2003. Taylor & Francis. 10 July 2003. p. 1615. ISBN 978-1-85743-227-5. Retrieved 23 April 2015.
  7. ↑ "The Pirkka magazine is the most widely read magazine in Finland - nearly 3 million readers". Kesko. 14 September 2011. Retrieved 20 January 2015.
  8. ↑ Anne Austin et. al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015.
  9. ↑ "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
  10. ↑ "Magazine Facts 2011" (PDF). Aikakausmedia. Retrieved 20 January 2015.
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