Planète Chocolat

Planète Chocolat

Type	Privately held company
Industry	Chocolatier
Founded	1991
Headquarters	Rue du Lombard 24, 1000 Brussels, Belgium
Area served	Worldwide
Products	Chocolates, Pralines, Truffles
Website	www.planetechocolat.com/en/

Planète Chocolat is a Belgian chocolatier of artisan chocolates. The company was founded in 1991 and is crafting its chocolates with 100% pure cocoa butter, free from GMO and without preservatives and artificial colourings.^[1] GoEuro selected the chocolatier in the Top 11 of best chocolate shops in Europe.^[2] Planète Chocolat has currently one store, where chocolates are handmade, sold and distributed. The customers of Planète Chocolat's shops are generally tourists and the company experienced a significant decrease in store visits after the attacks in Brussels^[3][4]

Planète Chocolat sends worldwide pralines with different ganaches, gayettes, mendiants, truffles, biscuits and hot chocolate next to chocolates. Chocolate cosmetics and sugar-free chocolate are also produced.

History

Planète Chocolat is operating since 1991 in the city centre of Brussels with its boutique and atelier hosting the house art of crafted chocolates by master chocolate makers and continues the tradition of crafting chocolate.^[5] The store is decorated with many chocolate sculptures starting from the famous Manneken Pis, the beautiful city hall and as well the Atomium, the landmark of Expo 58, Brussels World's Fair. Ryan Stevenson, chocolatier in his early stage of his career at Planète Chocolat, won the award for the “World Best Praline” in 2009.^[6][7]

Activities

Planète Chocolat is known for its chocolate demonstration and chocolate workshop, which hosts up to 55,000 visitors a year. The American travel website TripAdvisor ranks the chocolaterie Planète Chocolat #3 for shopping in Brussels.^[8][9][10] The mission of the Belgian chocolatier is to inform visitors about the origin and making of chocolate.

Planète Chocolat is co-hosting annually a chocolate tasting in the luxury hotel Breidenbacher Hof in Düsseldorf.^[11][12][13] The chocolatier partnered with Miss Belgium 2012, Laura Beyne, for its 2014 chocolate campaign.^[14]

Cultural heritage

The logo of Planète Chocolat represents Art Deco, the heritage of the city of Brussels.^[15] The Art Deco movement started in the 1910’s and imposes classical strictness contrary to the curls and organic shapes of Art Nouveau. Planète Chocolat sells its chocolates online in boxes based on the design of Art Deco themes with streamlines and geometric shapes.^[16]

See also

• Brussels

References

1. "Top Belgian Chocolate Brands". Visitflanders.com. Retrieved 4 July 2016.
2. "Our Picks: 11 chocoladewinkels om je vingers bij af te likken!". GoEuro. Retrieved 4 July 2016.
3. "Belgians Fear Terror Attacks Will Hurt Tourism". NDTV. Retrieved 6 July 2016.
4. "Brussels Chocolate Shops See Dip in Business Following Terror Attacks". Eater. Retrieved 6 July 2016.
5. Callens, Lore (12 June 2009). "Een planeet van chocolade". Het Nieuwsblad: p.26.
6. "World Chocolate Masters - Ryan Stevenson". World Chocolate Masters. Retrieved 4 July 2016.
7. Bruyland, Katrien (October 2009). "Ryan Stevenson blikt vooruit op World Chocolate Masters 2009". Chocolaterie (Nr. 82): p.13–15.
8. "Rating of Planète Chocolat". TripAdvisor. Retrieved 6 July 2016.
9. "Chocolate workshops". Visitflanders.com. Retrieved 4 July 2016.
10. "Belgium's greatest gourmet website!". Resto.be. Retrieved 4 July 2016.
11. "Planète Chocolat Düsseldorf tasting (Breidenbacher Hof Hotel)". YouTube. Retrieved 6 July 2016.
12. "Planète Chocolat Blog". Website Planète Chocolat. Retrieved 6 July 2016.
13. "Planète Chocolat à Düsseldorf, dégustation.". Femme Actuelle Hellocoton. Retrieved 6 July 2016.
14. "Une journée à Bruxelles forte en chocolat #Backstage". YouTube. Retrieved 6 July 2016.
15. "Top 10 of Art Deco buidlings in Brussels". BrusselsLife.be. Retrieved 4 July 2016.
16. "Packaging Design". Packaging of the World. Retrieved 6 July 2016.

External links

• Official website