Porter Gale

Porter Gale
Born Mary Porter Gale
April 24
Minneapolis, Minnesota, United States
Residence San Francisco, California
Occupation Author, public speaker, marketer
Title Ms.
Children Rylee Blum
Family daughter
Website www.portergale.com

Porter Gale is an American marketing expert, start-up advisor, and public speaker.[1][2] She is the author of Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age, released by Simon & Schuster/Atria in June 2013.[3][4]

Career

Gale has a bachelor of science degree in business administration from Boston University and a master's in documentary film and video from Stanford University.

From 2007 to 2011, Gale was the Vice President of Marketing for Virgin America, where she was hired to launch the brand, including online marketing, the loyalty team, and in-flight content.[5][6]

Prior to joining Virgin America, Gale was General Manager at marketing firm Kirshenbaum Bond and Partners and freelanced at Publicis & Hal Riney and Bozell.[7] Gale also founded her own marketing firm, the Porter Gale Group, and production company, Porter Pictures.[7] The Porter Gale Group's clients included Country Music Television, Blue Shield of California, and Delta Dental.[1]

Startup advising

Gale is an advisor for RocketFuel, WePay, Zozi, N3TWORK, AirPR, Here On Biz, PunchTab, Accompani, Vurb, UpLift, TrueFacet, fitmob and Hint Water. She also sat on the board of directors for the San Francisco Convention and Visitors Bureau from 2008 to 2012.[8]

Influence

In 2010, Gale was awarded the Changing the Game Award by the Advertising Women of New York (AWNY).[9] In 2011, she was included in AdAge’s Digital Hotlist and iMedia's Top 25-Digital Marketers.[10] In 2012, Business Insider called Gale one of The Fifty Sexiest Ad Executives,[2] and the Huffington Post named her a Digital Passionista.

Speaking & Writing

Gale is a frequent keynote speaker and panelist at business, marketing, and technology conferences and symposia. She has appeared at the Economist Marketing Forum,[11] Ad Age Digital Forum, Real Estate Connect,[12] the Think Conference,[13] SXSW, NFFTY, BizTechDay,[14] TechCrunch, and the Powerful Women Paving the Way Conference at Penn State University.[15]

Gale regularly writes for AdAge[16] and the Huffington Post.[17]

Your Network Is Your Net Worth

In June 2013, Gale released her first book, Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age, published by Simon & Schuster/Atria with foreword by Guy Kawasaki.[4]

Filmmaking

In 1998, Gale was the executive co-producer of the documentary 2 Chicks, 2 Bikes, 1 Cause. The film detailed a bicycle journey of Gale and another rider, Donna Murphy, who pedaled 5,000 miles across 18 states in four months educating women about early detection and prevention of breast cancer. Lifetime broadcast the film in 1998.[18][19]

In 2000, she co-directed the short documentary XXXY (film), a portrait of two individuals born with ambiguous genitalia. The short calls into question the medical practice of gender assignment surgery of intersex infants and children. XXXY was broadcast on PBS in 2000.[20] and can be seen via Interface Project.[21]

In 2010, Gale was a co-executive producer of the CW Network's Fly Girls, a reality docu-series that followed the personal lives of five flight attendants working for Virgin America.[22]

Gale has also made documentary-style commercials for Kohl’s and Country Music Television.[23]

References

  1. 1 2 Delo, Cotton (August 30, 2011). “Virgin America CMO Porter Gale to Leave in September”. Ad Age. Retrieved March 1, 2013.
  2. 1 2 Stampler, Laura and Jim Edwards (August 4, 2012). "These Are The 50 Sexiest Advertising Executives Alive". Business Insider. Retrieved March 1, 2013.
  3. ↑ Porter Gale. Simon & Schuster. Retrieved March 1, 2013.
  4. 1 2 "Tips from "Your Network Is Your Net Worth" by Porter Gale". AOL.
  5. ↑ “Virgin America Drops Ad Firm”. San Francisco Business Times. December 4, 2007. Retrieved March 1, 2013.
  6. ↑ Fuggetta, Rob (2012). Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Hoboken, NJ: John Wiley & Sons.
  7. 1 2 Zmmit, Deanna. "New Name, Management Team for KP+P West". AdWeek.
  8. ↑ San Francisco Convention and Visitors Bureau Appoints 2009/2010 Board of Directors. San Francisco Travel. Retrieved March 1, 2013.
  9. ↑ “AWNY Honors 16 Industry Revolutionaries at ‘Changing the Game’ April 13”. AWNY (press release). April 8, 2010. Retrieved March 1, 2013.
  10. ↑ "iMedia 25 - 2011 Internet Marketing Leaders and Innovators". iMedia.
  11. ↑ “Virgin’s Porter Gale: Building a Brand From Scratch”. The Economist Seventh Annual Marketing Forum 2009.” Retrieved March 1, 2013.
  12. ↑ Real Estate Connect 2011 Conference. Retrieved March 1, 2013.
  13. ↑ Speakers. THINK 11. Retrieved March 1, 2013.
  14. ↑ Porter Gale. BizTechDay 2009. Retrieved March 1, 2013.
  15. ↑ Keynote Speaker Bios: 2013 Conference. Powerful Women Paving the Way Conference, Penn State University. Retrieved March 1, 2013.
  16. ↑ Porter Gale. Adage. Retrieved March 1, 2013.
  17. ↑ Porter Gale. Huffington Post. Retrieved March 1, 2013.
  18. ↑ Strickler, Jeff (April 26, 1997). ‘Road Movie Had a Cause”. Minneapolis Star Tribune. Retrieved March 1, 2013.
  19. ↑ Glusac, Elaine (April 14, 1996). “2 Chicks, 2 Bikes, 1 Cause: Beating Breast Cancer”. Chicago Tribune. Retrieved March 1, 2013.
  20. ↑ XXXY (2000). New York Times. Retrieved March 1, 2013.
  21. ↑ . "XXXY on Vimeo". Retrieved January 24, 2013.
  22. ↑ Stanley, T. L. (January 10, 2010). “‘Fly Girls’ Gives Virgin America First-Class Product Placement”. Los Angeles Times. Retrieved March 1, 2013.
  23. ↑ Hansell, Saul (February 10, 2003). “Kohl’s Taps Reality TV in Latest Commercial”. New York Times. Retrieved March 1, 2013.
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