Quiet Revolution (company)

Quiet Revolution LLC
Private
Founded June 2015 (2015-06)[1]
Founders Susan Cain, Paul Scibetta
Headquarters Nyack, New York, United States
Services Management consulting, human resource management consulting
Website quietrev.com

Quiet Revolution LLC is a privately owned, mission-based, for-profit, American company formed with a stated mission “to unlock the power of introverts for the benefit of us all.” The company has initiatives for business, government, office space planning, education, lifestyle and parenting. Quiet Revolution was formally launched in 2015 based on principles in Susan Cain’s 2012 book Quiet: The Power of Introverts in a World That Can't Stop Talking.

Background

On January 24, 2012, Susan Cain published the non-fiction book Quiet: The Power of Introverts in a World That Can't Stop Talking, becoming the focus of Time magazine's February 6, 2012 cover article[2] and delivering a February 28, 2012 TED talk whose video reached its first million views faster than any previous TED video.[3] Her work became widely known, with Quiet reaching the The New York Times Best Seller list for non-fiction[4][5] and, through August 2015, selling two million copies.[6] Cain delivered over 100 speeches, sometimes receiving five figures for an appearance, as well as doing pro bono presentations.[7]

Cain had been considering simply writing a second book[7] on a different topic,[1] but reader feedback convinced her that there was more to be done for introverts.[1][6] After receiving the advice of author and marketer Seth Godin concerning what would actually change peoples’ lives, Cain decided instead to formally found a Quiet Revolution organization.[7] Cain had informally urged people to join “the Quiet Revolution” as early as March 2012 on her thepowerofintroverts.com website,[8] before it was subsumed under the formal company’s quietrev.com website in 2015.

Structure, principals and facilities

Cain's second TED Talk (March 2014) formally announced Quiet Revolution as a “venture backed, mission-based” company.[9] Headquartered near Nyack, New York, it is a for-profit company,[6][7] having raised US$4.5 million in startup capital.[10] Cain co-founded the company with Paul Scibetta, a former senior executive at J. P. Morgan Chase.[10] As a management training arm within Quiet Revolution, Cain and Scibetta set up a Quiet Leadership Institute with chief executive (July 2015) Mike Erwin, a former professor of leadership and psychology at the U.S. Military Academy.[7] Early members of the Board of Advisors included Douglas Conant (Campbell Soup former CEO), Adam Grant (Wharton School of Business) and Amy Cuddy (Harvard Business School).[11]

Quiet Revolution’s facilities and practices incorporate non-traditional elements, including operating from a Victorian house facing the Hudson River, and having a policy that meetings not start before 12:30 p.m.[6] By explicit design, the company hires a blend of introverts (like Cain) and extroverts (like Scibetta).[1] As of August 2015 Quiet Revolution had a 12-person team, plus over thirty writers providing content for the company website.[6]

Mission and processes

Quiet Revolution website’s mission statement is “to unlock the power of introverts for the benefit of us all.”[12] The overarching goal of the company has been described as rebalancing the power between extroverts and introverts.[6]

Quiet Revolution targets broad categories such as children, life, and work.[10] Stated initiatives include transforming office architecture to combat the erosion of focus and privacy in modern offices, using the Quiet Leadership Institute to help organizations train introverted leaders, and empowering quiet children.[9] More concretely, the company formed an online education course for parents, a co-branded lifestyle section in The Huffington Post, a podcast, a website to support a community including writers and advocates, and young-adult books and shows whose heroines are quiet leaders.[1][7] The Quiet Schools Network was formed with a stated mission to create Quiet Schools that are characterized by "an inclusive culture in which everyone is recognized for their potential to learn and lead in authentic ways";[13] the network's member schools focus on topics such as modifying class participation models, using social media in education, designing schools' physical environments, and implementing approaches such as "think/pair/share" and peer-to-peer teaching.[14]

The Quiet Leadership Institute arm of the company uses both in-person and online classes[6][15] to help executives understand the strengths of introverted employees,[7] harness their power, improve communication between introverts and extroverts, and run meetings so as not to be dominated by loud colleagues.[15] The Institute partnered with office furniture design firm Steelcase to design Susan Cain Quiet Spaces,[6] which are quiet- and privacy-conscious workspaces countering the trend toward open plan offices.[16] At first the company focused on large clients (GE, P&G, NASA, LinkedIn), but expanded by early 2016 to small companies and entrepreneurial startups, advising on content for introvert-related management practices.[11]

See also

References

  1. 1 2 3 4 5 Lawson, Sarah, “How To Grow Your Business Like An Introvert” (Archived September 4, 2015, at the Wayback Machine.) Fast Company, September 2, 2015.
  2. ↑ Walsh, Bryan, "The Upside Of Being An Introvert (And Why Extroverts Are Overrated)" (WebCite archive), Time, February 6, 2012.
  3. ↑ Morais, Richard C., "In Praise of Introverts and Depressives" (Archived April 29, 2015, at the Wayback Machine.) Barron's, April 3, 2012.
  4. ↑
    1. 4 on The New York Times Best Seller list for February 12, 2012 Hardcover Non-Fiction. (Archived February 8, 2012, at the Wayback Machine.)
  5. ↑
    1. 2 on The New York Times Best Seller list for February 17, 2013, Paperback Non-Fiction. (Archived February 18, 2013, at the Wayback Machine.)
  6. 1 2 3 4 5 6 7 8 Weller, Chris, “How the patron saint of introverts is quietly revolutionising American culture” (Archived September 11, 2015, at the Wayback Machine.), Business Insider (Australia), August 25, 2015.
  7. 1 2 3 4 5 6 7 Holson, Laura M., “Susan Cain Instigates A ‘Quiet Revolution’ of Introverts With Speeches and Company” (WebCite archive), The New York Times,’’ July 25, 2015
  8. ↑ March 7, 2012 WebCite archive of thepowerofintroverts.com website.
  9. 1 2 Cain, Susan (speaker), "Susan Cain’s 2014 TED Talk | Announcing the Quiet Revolution", WebCite archive of textual transcript of Cain’s second TED talk, published on thepowerofintroverts.com on or before March 29, 2014.
  10. 1 2 3 Sellers, Patricia, “The secret power of introverts” (Archived June 3, 2015, at the Wayback Machine.) Fortune, June 3, 2015. Article entitled "Soft Power" in the June 15, 2015 print edition.
  11. 1 2 Buchanan, Leigh, "That Loud Buzz You Hear Is All About This Quiet Introvert" (revised title: "The Entrepreneur Unlocking the Power of Introverts") (WebCite archive), Inc., March 1, 2016.
  12. ↑ “About Us” (Archived September 5, 2015, at the Wayback Machine.) QuietRev.com website.
  13. ↑ "Quiet Schools Network". QuietRev.com. 2016. Archived from the original on April 2, 2016.
  14. ↑ Dahl, Melissa (March 18, 2016). "How Schools Are Failing Their Quietest Students". New York magazine's "Science of Us". Archived from the original on May 1, 2016.
  15. 1 2 Fernziel, Rachel, “How Companies Can Help Introverts Succeed” (Archived September 5, 2015, at the Wayback Machine.) The Wall Street Journal, June 8, 2015.
  16. ↑ Schwartz, Ariel, "Remaking Open Offices So Introverts Don't Hate Them" (Archived September 6, 2015, at the Wayback Machine.) Fast Company (fastcoexist.com), March 26, 2014.
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