Revlon Run Walk
The Revlon Run Walk is a 5k race running and walking event that is important to cancer survivors and those who want to contribute. Two run/walk events are held annually in Los Angeles, California and New York City and often attended by famous people. All of the proceeds are used to help fight cancer, specifically women's cancers such as breast cancer, ovarian cancer, and uterine cancer through awareness, research, patient counseling, and outreach programs. Money is raised through sponsor donations, runner pledges, and outside public support via text message and social media. [1]
History
The event was founded in 1994 by cancer survivor Lilly Tartikoff and Revlon chairman Ronald Perelman. To date, the two annual runs have raised over $60 million for cancer awareness, research, patient counseling and outreach programs. [2] In 2016 EIF and Revlon announced that they would no longer host the events, bringing the Revlon Run/Walk to an end. http://www.revlonrunwalk.org
Celebrity attendees
Numerous celebrities, including Aaliyah, Jessica Alba, Nate Berkus, Halle Berry, Jessica Biel, Julie Bowen, Ciara, Jennifer Connelly, Sheryl Crow, Kristin Davis, James Denton, Karen Duffy, Jimmy Fallon, Alyson Hannigan, Mariska Hargitay, Marg Helgenberger, Carrie Ann Inaba, the Jonas Brothers, Queen Latifah, Jesse L. Martin, Dylan McDermott, Demi Moore, Mandy Moore, Mehmet Oz, Tom Selleck, and Justin Timberlake have attended the event. [3] [4][5] [6] Singers Keyshia Cole, Kimberley Locke and Trey Songz have also attended the event and given performances.
Sponsors
Cosmetic company and event co-founder Revlon is still the event's largest sponsor. Other major sponsors for the Los Angeles event include the Entertainment Industry Foundation, Macy's, Toyota, Northrop Grumman, Aquafina, and ABC 7. Additional major sponsors for the New York event include the Entertainment Industry Foundation, Toyota, People (magazine), and NBC 4. Around 30 other companies and organizations have also sponsored the event.