Rua Oscar Freire

Oscar Freire Street
Rua Oscar Freire
Stores in the Rua Oscar Freire
Former name(s)	Rua São José (São José Street) and Rua Iguape (Iguape Street)
Length	2.6 km (1.6 mi)
Location	São Paulo, Brazil
South end	Alameda Casa Branca, 1009
North end	Avenida Doutor Arnaldo, 1566

Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal).

According to Excellence Mystery Shopping International the Rua Oscar Freire is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York.

Shops located on Rua Oscar Freire and surrounding streets include Louis Vuitton, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Dior, Montblanc, Cartier, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Marc Jacobs, Gant, Lacoste, Timberland, Tommy Hilfiger, Nike, Adidas, Benetton. Top-notch Brazilian fashion is present with the likes of Alexandre Herchcovitch, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National high end jewelry stores include Vivara and H Stern.

Sophisticated food shops and restaurants can also be found. Among them are A Figueira Rubaiyat, Fasano, Antiquarius and 'Gero, four of the city's most traditional and expensive restaurants, as well as world-famous Häagen-Dazs. There is a Nespresso store, and in 2010 a Valrhona boutique was opened.

In 2006, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.

A new Line 4 - Yellow Metro station is being constructed in this street and the works are expected to be completed in 2016.

References

Visitor attractions in São Paulo

Monuments / landmarks	Memorial da América Latina Estaiada Bridge Marco Zero Monument to the Independence of Brazil Monument to the Bandeiras Obelisk of São Paulo Torre da TV Bandeirantes

Buildings	Altino Arantes Building Aricanduva Mall Palácio dos Bandeirantes São Paulo Stock Exchange (Bovespa) Centro Empresarial Nações Unidas Conjunto Nacional Edifício Copan Iguatemi São Paulo Edifício Itália Estação Júlio Prestes Luz Station Martinelli Building Matarazzo Building Municipal Market of São Paulo Pátio do Colégio São Bento Monastery São Paulo Cathedral (Sé) Sítio Morrinhos Temple of Solomon Teatro São Pedro Theatro Municipal

Museums / cultural institutions	Museu Afro Brasil São Paulo Museum of Sacred Art Centro Cultural Banco do Brasil Instituto Butantan Casa das Rosas Ema Gordon Klabin Cultural Foundation Museu do Futebol Museu da Imigração Centro Cultural Itaú Museum of Image and Sound Museu Lasar Segall Museu Paulista (Ipiranga) Museum of Contemporary Art (MAC) Museum of Modern Art (MAM) Mário de Andrade Library Museu de Arte de São Paulo (MASP) Oca Pavillion Museum of the Portuguese Language Pinacoteca do Estado Sala São Paulo Centro Cultural São Paulo

Stadiums	Allianz Parque Anhembi Convention Center Anhembi Sambadrome Canindé Stadium Citibank Hall Arena Corinthians Auditório do Ibirapuera Morumbi Nicolau Alayon Stadium Pacaembu Rua Javari Stadium Via Funchal

Neighborhoods / districts	Bixiga Bom Retiro Brooklin Central Zone Jardins Liberdade Avenida Brigadeiro Faria Lima Avenida Paulista Rua 25 de Março Rua Augusta Rua Oscar Freire University of São Paulo (USP) Vila Madalena Vila Olímpia

Parks / public squares	Parque da Aclimação Parque Anhanguera São Paulo Aquarium Beco do Batman Botanical Garden Parque Burle Marx Cantareira State Park Parque do Carmo Consolação Cemetery Horto Florestal Ibirapuera Park Jardim da Luz Parque da Água Branca Parque do Carmo Parque Estadual do Jaraguá Pico do Jaraguá Parque da Juventude Parque do Piqueri Praça Ramos de Azevedo Praça da República Praça Roosevelt Largo de São Francisco Praça da Sé Parque Ecológico do Tietê Parque Trianon Parque Villa-Lobos São Paulo Zoo Vale do Anhangabaú Viaduto do Chá

Events	Anima Mundi Brazilian Grand Prix Electronic Language International Festival March for Jesus São Silvestre Road Race São Paulo Art Biennial São Paulo Fashion Week São Paulo Gay Pride Parade São Paulo Indy 300 São Paulo International Film Festival São Paulo International Motor Show Virada Cultural

Main highways of the city of São Paulo

Rodovias	Anchieta Anhangüera Raposo Tavares Dutra Fernão Dias Régis Bittencourt Imigrantes Bandeirantes Castelo Branco Ayrton Senna Rodoanel

Expressways	Marginal Tietê Marginal Pinheiros Norte-Sul Leste-Oeste Elevado Costa e Silva

Surface streets	Paulista Avenue Professor Luís Inácio Anhaia Melo Avenue Aricanduva Avenue Bandeirantes Avenue Estado Avenue Salim Farah Maluf Avenue Corredor Tiquatira Radial Leste Professor Francisco Morato Avenue Jornalista Roberto Marinho Avenue Complexo Viário Jacu Pêssego Cupecê Avenue Marechal Tito Avenue Engenheiro Luís Carlos Berrini Avenue Brigadeiro Faria Lima Avenue Rua Oscar Freire

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