Ruff 'n' Tumble (clothing)
Private | |
Industry | Apparel |
Founded | 1996 |
Founder | Adenike Ogunlesi |
Headquarters | Ikeja, Lagos State, Nigeria |
Area served | Nigeria |
Key people | Adenike Ogunlesi |
Products | Children's Clothing |
Number of employees | 50+ |
Website | http://www.ruffntumblekids.com/ |
Ruff 'n' Tumble is a Nigerian clothing brand that specialises in children's apparel[1] [2][3][4]
History
Ruff 'n' Tumble was founded in 1996 when Adenike Ogunlesi needed pyjamas for her kids.[2][5][6] Already making clothes for women,[7] she decided to make the clothes with assistance from her mother, a dressmaker.[2] She initially used local materials including Ankara and Adire.[6] Production started and services were later expanded to other Nigerian families with kids. The clothing production (for children from the ages of 0 to 16), gradually progressed from her house (selling from the boot of her car) [2] to a location in Victoria Island, Lagos.[7] Ruff 'n' Tumble operates a ware house, factory, distribution[8] and has more than 50 employees.[2] It has also extended branches to Surulere in Lagos,[9] and Ikeja,[1] as well as, other Nigerian cities, including, Ibadan, Kano and Port Harcourt.[10] The Company has about 15 branch locations across the country.[8] Ruff 'n' Tumble also owns the brands "Trendsetters" and "NaijaBoysz"[2][9](a clothing range for young boys aged 8–16).[10][11] Ruff 'n' Tumble partnered with Nigerian Employers Consultative Association (NECA) and Industrial Training Fund (ITF) to help reduce unemployment in the country.[12]
References
- 1 2 Kemi Ajumobi. "Adenike Ogunlesi, leading contemporary kids clothing brand in Nigeria". Businessday. Retrieved December 24, 2014.
- 1 2 3 4 5 6 "building an african clothing empire Adenike Ogunlesi". Ventures Africa. Retrieved August 29, 2014.
- ↑ "Ruff 'n' Tumble introduces promo for kids". Punch. Retrieved December 24, 2014.
- ↑ Don Tudoran (2005). Democracy at Large: Listen to Africa.
- ↑ "Government does not support the garment industry-Adenike Ogunlesi". The Punch. Retrieved December 25, 2014.
- 1 2 "How we started Ruff 'n' Tumble by Mrs Ogunlesi". Daily Independent. February 1, 2013. Retrieved November 28, 2014.
- 1 2 "Adenike Ogunlesi – Ruff N Tumble". Financial Freedom Inspiration. Retrieved December 24, 2014.
- 1 2 "Adenike Ogunlesi". Summit Speakers. Retrieved November 28, 2014.
- 1 2 "Adenike Ogunlesi: Ruff 'n' Tumble". Houston Forward Times. Retrieved December 24, 2014.
- 1 2 "Advertisement Ruff 'n' Tumble introduces new brand "NaijaBoysZ" and opens new stores in Port Harcourt & Lagos". BellaNaija. Retrieved December 24, 2014.
- ↑ "Adenike Ogunlesi". Open Africa.
- ↑ News Agency of Nigeria (December 3, 2014). "40 million Nigerians still unemployed". Nigerian Guardian. Retrieved December 25, 2014.