Ruti Zisser

Ruti Zisser

Ruti Zisser Palo Alto 2013, portrait by photographer Lisa Deneffe
Born Ruti Zisser
(1974-07-21) July 21, 1974
Haifa, Israel
Residence Palo Alto, California
Nationality Israeli and American
Occupation Fashion designer, wardrobe stylist, businesswoman, fair trade activist
Founder and CEO,
RUTI inc.
Website ruti.com

Ruti Zisser (born July 1974) is an Israeli American lifestyle designer, fashion designer, wardrobe stylist, and a business woman,[1] publicly known by her first name, Ruti. Zisser is the founder of RUTI Inc., a fashion company dedicated to manufacturing and distributing her designs, and to showcase Israeli fashion designers internationally.[2]

Style of work

Ruti's designs and curations embrace the fashion-forward styles of Tel Aviv, with both statement pieces and down-to-earth, minimalist fashion.[3]

Biography

Ruti Zisser was born in Haifa, Israel on July 21, 1974. In 1977 Zisser moved with her family to Brussels, Belgium and in 1982 to Munich, Germany. In 1986 Ruti Zisser moved back to Israel and the family was settled in Tel Aviv. In 1999, Zisser immigrated to the US.[2] Zisser's career didn't start in fashion. Zisser worked in her late twenties and early thirties in the technology industry.[4] She self reflected that she was never satisfied and happy in the technology industry. "For many years I never had the courage to admit to myself, and to the people around me, that my heart was in a different place, far away from algorithms and artificial intelligence. The world of technology was not for me; I’ve always preferred the human touch." [4] Zisser was married in 2002, and has three children, Yoav, Tamar and Guy.[3]

Company

RUTI Inc. is a privately held company founded by Zisser in 2009 in her garage in Palo Alto.[2] Zisser's company emphasizes fair trade and sustainable hand work, with over eight percent of RUTI inventory made by hand.

History

The first RUTI retail location opened on October 5, 2009 in Palo Alto.[2][5] The second boutique opened on Fillmore Street, San Francisco.[6] The space is designed by Nicole Hollis, a San Francisco-based interior designer.[7] The Santa Monica store was the third boutique to open, and is designed by Karina Tollman and Philipp Thomanek from Israel.[8] The Berkeley store followed next.[9] The store on Abbot Kinney, the vibrant street of Venice beach opened in 2013. Bringing the success of the brick-and-mortar boutiques online, RUTI launched an eCommerce website in late 2014.

References

  1. ↑ Zand, Renee. "Go with your guts". The Jerusalem Post Magazine. Retrieved 7 May 2012.
  2. 1 2 3 4 Pazornik, Amanda (11 February 2010). "Entrepreneur takes the leap from home to boutique". JWeekly. Retrieved 11 February 2010.
  3. 1 2 Atwan, Shachar (15 October 2012). "Israeli fashion, coming soon to a boutique near you". haaretz. Retrieved 15 October 2012.
  4. 1 2 Zisser, Ruti. "Give dreams a chance". ruti.com/blog.
  5. ↑ Phipps, Corinne. "RUTI Boutique in Palo Alto". NBC. Retrieved 18 December 2009.
  6. ↑ Ko, Lily (11 April 2011). "Ruti: Tel Aviv Designers Take Over a New Pac Heights Boutique". 7x7. Retrieved 11 April 2011.
  7. ↑ Calys, George (25 August 2011). "Nature Speaks: Ruti Boutique, San Francisco, Designed by Nicole Hollis". Contract. Retrieved 25 August 2011.
  8. ↑ Geoffray, Hessie (27 June 2012). "Israeli Boutique Opens On Montana Avenue In Santa Monica". Santa Monica Mirror. Retrieved 27 June 2012.
  9. ↑ Somerville, Heather (12 October 2013). "Israeli designer boutique Ruti opens in Berkeley". Mercury News.
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