Sandro Mencucci

Sandro Mencucci

Sandro Mencucci at the helm of Fiorentina FC since 2002.
Personal information
Full name Sandro Mencucci
Date of birth (1961-07-18) July 18, 1961
Place of birth Florence, Italy
Height 6 ft 1 in (1.85 m)
Club information
Current team
 ACF Fiorentina

Sandro Mencucci (Italian: [sandro meŋkuttʃi]; born 18 July 1961) is an Italian businessman and Executive Managing Director and Board Member of the Italian Serie A football club ACF Fiorentina based in Florence, Italy. In 2007, Mencucci became the President of the Promesse Viola Srl, the official youth academy for the club. In 2014, Mencucci, became the President of International Development Players LLC, a youth development academy under the guidance of the youth sector division of the club with its headquarters in the United States of America. In 2015, Mencucci became President of the Fiorentina Women's Football Club, the first ever professionally-affiliated women's football club in the history of Italy.

Sports executive career

Sandro Mencucci was hired as Chief Executive Officer (Italian: Amministratore Delegato) of ACF Fiorentina in October 2002 when the Della Valle Family, owners of the fashion brands Tod's, Fay, Hogan and Roger Vivier decided to rescue the club after it had defaulted. They renamed the entity Florentia Viola.[1][2] The Club was set up from the ground up without any existing structure and with the modest capital of 7.5 million euros. During his thirteen-year tenure, Mencucci and the Della Valle family increased the budget from the initial 7.5 million to over 100 million euros annually.

Philosophy

During his thirteen-year tenure as CEO at ACF Fiorentina, Mencucci implemented the vision of Della Valle family, the "Fiorentina Model", which emphasized economic equilibrium, technical competence, investment in the youth sector and the promotion of a positive sports culture formally implemented in 2007 as a "fair play culture" making Fiorentina a model Club for the Italian League and for the world.[3] The principal objective is to promote Fair Play, the value of playing sports with respect for the adversary and fans.[4][5] Mencucci led the club from its initial insertion into Serie C2, Italian fourth division, to its promotion back to Serie A in 2004.[6] The club qualified for three consecutive years for the UEFA Europa League and has held one of the top four positions in the Italian Serie A league for the last three consecutive seasons. The club also qualified for the 2008–09 UEFA Champions League and again in 2009–10 where Fiorentina won against Liverpool 2-0 in Liverpool and also for the return match in Florence 2-1.[7] During the summer of 2014, Mencucci led the club in the 2014 Copa EuroAmericana and in the summer of 2015, Fiorentina participated in the 2015 International Champions Cup.[8][9]

Mencucci implemented the Della Valle initiative and became the first Serie A club to financially sustain a non-profit association, Save the Children. Since 2009, Fiorentina has made donations of €250,000.00 per year to Save the Children. Since 2010, the club has displayed the non-profit's logo on the Fiorentina jersey in place of the main sponsor for 7 consecutive seasons.[10][11]

Youth development

Since 2007, Mencucci has led all of Fiornetina's global international initiatives designed to identify young talented players and spread the expertise and culture of the club. As part of the initiatives, the club provides European soccer training and expertise for pre-professional development of talented young U.S. soccer players and coaches.[12] In 2012, the development academy and the Fiorentina Model expanded to Switzerland. He has also been engaged in initiatives in the United States, Switzerland, India, Vietnam, China and Japan.[13][14][15]

Since 2007, Mencucci is President of the Promesse Viola, the development academy for the Italian youth sector. Mencucci has dedicated himself to the creation of this innovative youth initiative recognized in Italy and worldwide with the principle aim to develop and train talented professional footballers. Athletes from 10 to 19 years old are guided in their technical-sporting development. To date, the youth sector consists of 12 teams from under-10 to under-19, 250 athletes and has an annual budget of approximately 5 million euro.[16][17]

Indian Soccer League

In 2013, Fiorentina together with other Italian teams helped to form the Indian Super League (ISL).[18] Mencucci helped form FC Pune City, which participates in the ISL.[19]

Women's football

In 2015, Mencucci became President of the Fiorentina Women's Football Club, the first ever professionally affiliated women's football club in the history of Italy.[20][21][22][23]

References

  1. ↑ "Mercato e società le scelte di Della Valle" (in Italian). la Repubblica. 28 March 2003. Archived from the original on 28 March 2003. Retrieved 16 February 2016.
  2. ↑ "Dopo nove mesi resucita la Fiorentina" (in Italian). orig. Il Giornale della Toscana rep. violachannel.tv. 15 May 2003. Archived from the original on 15 May 2003. Retrieved 22 February 2016.
  3. ↑ "Fiorentina, ecco il piano per essere campioni di sportività" (in Italian). la Repubblica. 17 October 2007. Archived from the original on 17 October 2007. Retrieved 11 February 2016.
  4. ↑ "Mencucci e il Viola Fair: Creare un modello da esportare nel mondo" (in Italian). violanews.com. 17 May 2013. Archived from the original on 17 May 2013. Retrieved 17 May 2013.
  5. ↑ "Football Leader 2013: premiati Mencucci e Ferlaino" (in Italian). calciomercato.com. 17 May 2013. Archived from the original on 17 May 2013. Retrieved 11 February 2016.
  6. ↑ "Sono uno di voi con lo stesso sogno" (in Italian). orig. Corriere Fiorentino rep. violachannel.tv. 31 October 2009. Archived from the original on 31 October 2009. Retrieved 22 February 2016.
  7. ↑ "Fiorentina, Frey e Mencucci sulla vittoria contro il Liverpool" (in Italian). tuttomercatoweb.com. 12 October 2009. Archived from the original on 12 October 2009. Retrieved 20 February 2016.
  8. ↑ "Mencucci vola a NY per i sorteggi dell'International Champions Cup" (in Italian). violanews.com. 27 April 2015. Archived from the original on 27 April 2015. Retrieved 20 February 2016.
  9. ↑ Giani, Eugenio. Firenze per la Fiorentina. La rinascita raccontata dai protagonisti. Plan 2005. ISBN 88-88719-15-6.
  10. ↑ "La Fiorentina & Save the Children Missione solidarietà in Etiopia" (in Italian). La Repubblica. 2 March 2011. Archived from the original on 2 March 2011. Retrieved 11 February 2016.
  11. ↑ "Fiorentina agree shirt sponsorship deal with Mazda". Sportspromedia.com. 10 January 2011. Archived from the original on 10 January 2011. Retrieved 12 March 2016.
  12. ↑ "Prosegue la partnership tra Fiorentina e NorCal Premier Soccer" (in Italian). ilsitodifirenze.it. 11 December 2011. Archived from the original on 11 December 2011. Retrieved 20 February 2016.
  13. ↑ "CEO Sandro Mencucci: 'Fiorentina training model to bring football to children in Vietnam'" (in Vietnamese). thethaovanhoa.vn. 20 February 2016. Archived from the original on 20 February 2016. Retrieved 12 March 2016.
  14. ↑ "Settore Giovanile, il 'modello Fiorentina' in Cina per nuove collaborazioni" (in Italian). Fiorentina.it. 13 November 2013. Archived from the original on 13 November 2013. Retrieved 11 February 2016.
  15. ↑ "FC Pune City signs Trezeguet as marquee player". The Hindu. 5 October 2014. Archived from the original on 5 October 2014. Retrieved 20 February 2016.
  16. ↑ "Arrivano qui da tutta la Toscana (senza orecchini e coi capelli corti)" (PDF) (in Italian). Corriere Fiorentino. 11 October 2009. Archived (PDF) from the original on 11 October 2009. Retrieved 11 February 2016.
  17. ↑ Andrea Claudio Galluzzo, David Bini, Alessandro Luzzi, Massimo Cecchi, Mario Tenerani, Roberto Vinciguerra, Gianfranco Lottini, Paolo Mugnai, Andrea Claudio Galluzzo, Marco Vichi, Alberto Panizza, Benedetto Ferrara, Massimo SandrelliStefano Borgi, Salvatore Cirmi, Filippo Luti, Massimo Milani, Riccardo Fattori, Francesco Brotini, Matteo Angiolini, Domenico Beccaria (2013). Almanacco Fiorentina 2014. Museo Viola. ISBN 978-88-97293-07-1.
  18. ↑ "Trezeguet in viola testimonial del calcio nel club indiano Pune" (in Italian). la Repubblica. 31 July 2014. Archived from the original on 31 July 2014. Retrieved 16 February 2016.
  19. ↑ "Pune City will play Fiorentina brand of attacking football". indiansuperleague.com. 4 August 2014. Archived from the original on 4 August 2014. Retrieved 11 February 2016.
  20. ↑ "Nasce la Fiorentina Women's Football Club, Mencucci: "Vogliamo fare la storia del calcio femminile"" (in Italian). La Nazione. 18 August 2015. Archived from the original on 18 August 2015. Retrieved 11 February 2016.
  21. ↑ "In Italy, a Top Club Stands Alone in Supporting Women's Soccer". The New York Times. 10 February 2016. Archived from the original on 10 February 2016. Retrieved 11 February 2016.
  22. ↑ "Breaking down barriers in Italy as ACF Fiorentina starts first ever professionally affiliated women's football club". womenssoccerunited.com. 29 August 2015. Archived from the original on 29 August 2015. Retrieved 11 February 2016.
  23. ↑ http://www.calciodonne.eu/


This article is issued from Wikipedia - version of the 11/5/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.