Seeing the Big Picture
 | |
| Author | Kevin R. Cope |
|---|---|
| Country | United States |
| Language | English |
| Subject | Business Acumen |
| Genre | non-fiction |
| Publisher | Greenleaf Book Group |
Publication date | March, 2012 |
| Media type | Print (Hardcover), E-book |
| Pages | 176 |
| ISBN | 978-1608322466 |
Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company was published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a business self-help book that covers the topic of business acumen.[1] Cope makes the case that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
In the book, Cope presents what he calls the "Five Business Drivers"; Cash, Profit, Assets, Growth, and People. He argues that these are the building blocks of any business and contribute to its overall success.[2]
During the month of its release, Seeing the Big Picture reached No. 4 on the New York Times Best Seller List.[3] It has been described as "An MBA in under 180 pages." [4]
References
- ↑ What is Business Acumen? Intro from the book.
- ↑ Khare, Shweta. "Business Acumen – Seeing the Big Picture to Build Your Credibility, Career, and Company". CareerBright
- ↑ "Hardcover Advice & Misc. – New York Times". The New York Times. March 28, 2012.
- ↑ Larson, Steve. "Book review: 'Seeing the Big Picture' offers insight into how to be a better employee and employer". Deseret News