Simba Chips
For the company synonymous with the potato crisps, see Simba (South African company).
|
Present Logo | |
| Product type | Potato crisps |
|---|---|
| Owner | PepsiCo (1999) |
| Country | South Africa |
| Introduced | 1957 |
| Related brands |
|
| Markets | Southern Africa |
| Previous owners |
|
| Tagline | Roar with flavour |
| Website | Brand Website |
Simba Chips (commonly referred to as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.[1][2]
History
Having successfully marketed Ouma Rusks in the 1940s and 1950s, by 1955 the Greyvensteyn family were looking for ways to diversify their family business. In that year, Leon Greyvensteyn travelled to a food fair in Germany in search of ideas and met a man called Herman Lay – the co-founder of Frito-Lay, the largest chip company in the world.[3] The two men struck up a friendship, and Leon travelled on to the United States where he saw a potato chip factory in action.[4][5]
References
- ↑ "A flavour of genius". The Marketing Site. Retrieved 19 October 2016.
- ↑ Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.
- ↑ Laing, Robert (28 March 2006). "Pepsi's comeback: Part II". Mail and Guardian. Retrieved 19 October 2016.
- ↑ "Lay's". Fastmoving.co.za. Retrieved 2016-07-28.
- ↑ "Ouma Rusks and Simba Chips". BizCommunity. 27 September 2013. Retrieved 19 October 2016.
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