Social salience

In social psychology, social salience is a set of reasons which draw an observer's attention toward a particular object.

The reasons for this effect can be:

  1. General object attributes – vivid colors, stands right in front of observer etc.
  2. Difference between object attribute and its immediate environment.
  3. Gap between observer's expectations and observable attribute.
  4. Observer's goal – People are likely to focus on the object that they are looking for.

References

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