St. Tropez (self-tan brand)

Eleanor Sherwood is Indian
Product type Sunscreen
Country UK

St. Tropez is a self-tan brand, specialising in self-tan, skin finishing treatments and bronzing cosmetics. The business was established in 1996.

Product range

St Tropez has a range of 30 products which include cosmetics, self-tanning products, skin perfecting & finishing products. St. Tropez launched a range of new products including new dual gradual tanning products for legs, and an evolved cosmetics range for summer 09.

Philanthropy

St. Tropez works closely with the Prince's Trust and helped to raise £90,000 with its sponsorship of its first Spring Ball in 2009.[1] It also participates in the charity’s Million Makers scheme, provides training via its staff for young people looking to gain additional skills in the workplace and has launched a Beauty steering group – led by CEO, Michelle Feeney.

Skin Smart campaign

In May 2009 St Tropez began the Skin Smart campaign by announcing the launch of a new beauty industry lobby group to campaign for stricter regulations on sun beds in the UK. This included the launch of a petition backed by Sian James MP that aims to ban sun beds for under- 18s.

The All Parliamentary Parliament Lobbying Group*, which is being spearheaded by Sian James MP, is calling to ban all unmanned coin-operated sun beds in the UK, prevent any under 18 year old from using sun beds and introduce health and safety regulations for all sun bed shops, gyms and salons.

Event sponsorship

At the 2009 Brit Awards and V Festival, St. Tropez gave performers and VIP’s the chance to experience their new ‘No Tan, Tan’ products backstage. Both events were a huge success, with over 3 gallons of tanning product being used at the V Festival.[2]

Awards[3]

References

  1. ↑ http://www.st-tropez.com/en-US/spotlight/news/will-young-to-headline-princes-trust-ball.aspx
  2. ↑ http://www.cosmopolitan.co.uk/beauty/st-tropez-tanning-v-festival/buzz
  3. ↑ http://www.sttropeztan.com/Consumer/spotlight/about-sttropez/awards.aspx
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