Steve Kaplan (entrepreneur)
| Steven Kaplan | |
|---|---|
 | |
| Born |
March 25, 1960 Illinois, U.S. |
| Occupation | Business Success Expert, Author, and Public Speaker |
| Website | Steve Kaplan Live |
Steve Kaplan (born March 25, 1960) is an American entrepreneur, author, public speaker.
Start of Career
Kaplan built SCA- a 1300 employee, international marketing firm [1] -before selling it to Snyder Communications [2](NYSE: SNC). In January 2000, SNC officially launched Bounty SCA Worldwide[3] a division that organizes the marketing services businesses it has acquired over the previous few years. Kaplan served as the CEO of Bounty SCA Worldwide under Snyder Communications which was sold to Havas.[4]
Kaplan then served on the Executive Committee for Euro RSCG, one of the largest integrated marketing communications agencies in the world.[5]
Books
Kaplan went on to write about these experiences of starting, building and selling SCA. He is the author of 3 books, two of which, Bag the Elephant[6] and Be the Elephant are New York Times Bestsellers as well as Wall Street Journal, USA Today and Business Week Bestsellers. Bag the Elephant received the Benjamin Franklin Award[7] as the Business Book of the Year.
Bibliography
- Bag the Elephant!: How to Win and Keep Big Customers. Published by Bard Press, 2005. ISBN 1-885167-62-8.
- Be the Elephant: Build A Bigger, Better, Business. Published by Workman Publishing Company Inc., 2006. ISBN 0-7611-4448-X.
- Sell Your Business for the Max! Published by Workman Publishing Company, Inc., 2009. ISBN 0-7611-4784-5.
Theatre
Steve is producing a musical Leap of Faith which is scheduled to open on Broadway in April 2012.[8]
Secret Millionaire
Steve appeared on ABC's show Secret Millionaire where he travels to the south side of Chicago to donate money to charities in need.[9]
World Arm Wrestling League
Kaplan currently is the President of the World Arm Wrestling League, Branding & Marketing, LLC and the Commissioner of the World Arm Wrestling League (WAL)[10]
Business ventures
Steve Kaplan is a minority owner in eSports team Immortals.[11]
References
- ↑ "World's top 25: 5 Havas Advertising". AdvertisingAge. 23 April 2001. Retrieved 21 December 2011.
- ↑ "Snyder Communications Unveils Bounty SCA Worldwide; Snyder Target Marketing Companies Join Together to Create Global Marketing Group.". Business Wire. 22 July 1999. Retrieved 21 December 2011.
- ↑ "Organizing the Tool Chest: Bounty puts the service in Snyder.". Promo Magazine. 1 February 2000. Retrieved 21 December 2011.
- ↑ "CEO Calls Havas/Snyder Merger an Ideal Fit.". All Business. 1 May 2000. Retrieved 21 December 2011.
- ↑ "Steve Kaplan". Speakers. Capital City Speakers Bureau. Retrieved 21 December 2011.
- ↑ "Bag the Elephant by Steve Kaplan". Vancouver Washington Business Journal
- ↑ "Benjamin Franklin Award Winners and Finalists 2006". Independent Book Publishers Association. Retrieved 21 December 2011.
- ↑ http://leapoffaithbroadway.com/company/creative/
- ↑ http://abc.go.com/shows/secret-millionaire/meet-the-millionaires/ThemeGallery/983318
- ↑ http://www.walunderground.com
- ↑ http://esports.inquirer.net/16795/memphies-grizzlies-co-owner-increases-stake-immortals-esports-team