Sticky (Swedish company)

Sticky Ad Inc
Corporation
Industry Media technology
Founded Sweden (2010)
Founders Mathias Plank
Area served
 Worldwide
Key people
 Bo Mattsson (Chairman)
Hans Lee (CEO)
Products Visual Optimization platform combining eye tracking, emotional engagement measurement, and survey questions for advertisers, brand owners and publishers
Number of employees
 20 (2016)
Subsidiaries Sticky Inc
Sticky Ab
Website www.sticky.ai

Sticky is a technology company that has developed a platform for web cam based eye tracking making the benefits of eye tracking accessible on the internet and providing brand advertisers with objective data for optimization of digital branding performances.

Sticky was founded in 2010 by Mathias Plank as a spin-off from Tobii Technology and is today led by CEO Hans Lee.
In May 2012, Northzone Ventures invested $3 million in the company[1] In April 2013, the company raised an additional $3 million in venture capital from Northzone and Conor Venture partners[2]

Sticky has offices in San Francisco, US, New York City, US, Stockholm, Sweden and London, UK. The solutions are sold directly and through resellers and partners worldwide.

Markets

Sticky sells access to the Sticky Insight and Audit platform where clients can track and optimize their visual impact on websites, images, emails, and videos, among others. Sticky also offers access to the technology through an automatic API for market research and service companies.

On August 10, 2016, Sticky launched its Video Emotion Analytics tool [3] that allows video content creators to measure their viewers' emotions while watching the videos. While watching a video, Sticky (anonymously) records the participants' faces; then, Sticky runs their faces through an automated algorithm that analyzes their facial expressions and infers their emotions. [4]

Awards

In 2013, Sticky received the Highly Commended Award from IAB Europe in the Branding category.[5] The same year, Sticky Inc President Jeff Bander was named 2013 ARF Great Mind Award Winner.[6] In 2012, Sticky took home the Anderson Analytics’ Disruptive Innovation Award,[7] and in 2011 the company was listed as one of the Top 100 most innovative companies in Europe by Red Herring.[8]

Locations

Sticky has offices in Stockholm, San Francisco, and is headquartered in New York City. The New York City office is located at 79 Madison Avenue in the NoMad section of Manhattan. The office houses a number of different departments; including Customer Success, Technology, and Sales. Shannon Finetto currently leads the Customer Success team, while Sales is led by Stephen Rudnick, Jamie Jarboe, Michael Benson, and Joey Goldberg.

References

  1. ↑ Market Research Startup EyeTrackShop Raises $3M.
  2. ↑ Sticky Raises $3M.
  3. ↑ http://www.marketwired.com/press-release/sticky-helps-marketers-solve-the-mystery-of-video-engagement-2149581.htm
  4. ↑ https://medium.com/@david.frankle/how-to-use-emotion-metrics-to-make-your-videos-succeed-4137bbdd439a#.9dbbjy58a
  5. ↑ Winners announced for IAB Europe
  6. ↑ Sticky President Jeff Bander Named 2013 ARF Great Mind Award Winner
  7. ↑ EyeTrackShop Awarded Anderson Analytics' Disruptive Innovation Award
  8. ↑ 2011 Red Herring Top 100 Europe
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