Rae Sremmurd

Rae Sremmurd

Rae Sremmurd in 2015
Background information
Origin Tupelo, Mississippi, United States
Genres
Years active 2013–present
Labels
Associated acts
Website raesremmurd.com
Members
  • Swae Lee
  • Slim Jxmmi

Rae Sremmurd (pronunciation: /ˈr ʃrˈɪmɜːrd/)[1] is an American hip hop duo consisting of brothers Khalif "Swae Lee" Brown (born June 7, 1995) and Aaquil "Slim Jxmmi" Brown (born December 29, 1993) from Tupelo, Mississippi.[2] The duo are best known for their platinum singles "No Flex Zone" and "No Type", which peaked at numbers 36 and 16 on the US Billboard Hot 100, respectively.[3] They are based in Atlanta, Georgia.[4] Their debut album SremmLife was released on January 6, 2015. The name "Rae Sremmurd" is derived from the duo's home label, EarDrummers, by spelling each word backwards. Their second album SremmLife 2 was released in 2016 to positive reviews, featuring the singles "Look Alive" and "Black Beatles", the latter of which topped the Billboard Hot 100, giving the duo (and Gucci Mane) their first number one.

History

2013: Career beginnings

The duo had been working for several years under the moniker "Dem Outta St8 Boyz", producing music at home and playing at local parties in their mom's basement and bars. Back then they went by the names Kid Krunk (Swae Lee), Caliboy (Slim Jxmmi), and Lil Pantz. Lil Pantz is no longer a part of the group. They used money from their part-time jobs to buy equipment, travel and audition for contests.[5] The boys performed as a trio with an additional member named Andre Harrys, and appeared on television during the "Wild Out Wednesday" segment on BET's hip hop and R&B show 106 and Park. The trio appeared on the segment for a second time,[6] finished second place overall in the competition, and arranged meetings with representatives from record labels Def Jam Recordings and Sony Music. However, they did not sign any record deals at that time.[7]

2014–present: SremmLife and SremmLife 2

Main article: SremmLife

Dem Outta St8 Boyz signed with EarDrummers Entertainment on January 1, 2014, changing their name to Rae Sremmurd(which is ear drummers spelled backwards) [8] Rae Sremmurd released their debut album, SremmLife, on January 6, 2015. SremmLife debuted at number 5 on the US Billboard 200, and was supported and spawned by four singles. Its lead single, titled "No Flex Zone" was released on May 18, 2014. The song gained considerable attention, after it was officially remixed featuring rappers Nicki Minaj and Pusha T. The single peaked at number 36 on the US Billboard Hot 100.[9] On September 15, 2014, they released their second single, titled "No Type", which climbed to number 16 on the Billboard Hot 100.[9] Both singles have been certified platinum by the Recording Industry Association of America (RIAA).[10] The third single from the album, "Throw Sum Mo", which features guest vocals from American rappers Nicki Minaj and Young Thug, was released on December 9, 2014. The song peaked at number 30 on the Billboard Hot 100.[9] "This Could Be Us" went on to serve as SremmLife's fourth single, and was released to US urban adult contemporary radio on April 21, 2015. On September 29, 2015, they released their fifth single from the album, titled "Come Get Her".

On June 16, 2016, Rae Sremmurd announced that their next album, SremmLife 2, would be released on August 12, 2016.[11] The album includes their first Billboard number-one song "Black Beatles", which topped the chart in the issue dated November 26, 2016.[12] It also gave Gucci Mane his first number one.[12] On August 12, 2016, Swae Lee announced his debut solo album, Swaecation.[13] In 2016, Rae Sremmurd entered a feud with Ebro Darden over Complex's ranking of them of their year end list.[14]

Discography

Awards and nominations

Year Awards Category Recipient Outcome
2015 Billboard Music Awards Top Rap Artist Rae Sremmurd Nominated
BET Awards
Best New Artist
Coca-Cola Viewers' Choice Award "Throw Sum Mo" featuring Nicki Minaj and Young Thug
Best Group Rae Sremmurd Won
2016 Nominated

References

  1. Trammell, Matthew; Perry, Scott; Patwary, Shomi. "How To Pronounce Rae Sremmurd, Once And For All". The Fader. The Fader. Retrieved 22 April 2015.
  2. Erika Ramirez. "18. Rae Sremmurd: 21 under 18 (2014)". Billboard. Retrieved 4 August 2016.
  3. Turner, David (25 July 2014). "Young Trendsetters: An Buzz iew With "No Flex Zone"". thefader.com. Fader. Retrieved 5 November 2014.
  4. Nostro, Lauren (2014-03-25). "Listen to Rae Sremmurd's "No Flex Zone" (Prod. by Mike WiLL Made It) | NOISEY". Noisey.vice.com. Retrieved 2016-08-18.
  5. Kramer, Kyle (14 October 2014). "Becoming Rae Sremmurd". noisey.vice.com. Vice (magazine). Retrieved May 2, 2015.
  6. "Wild Out Wednesday - Teen Male R&B and Hip-Hop Competition". BET. August 2011. Retrieved May 2, 2015.
  7. Morris, Scott (24 August 2011). "Hip Hop Group Appears on BET". djournal.com. Northeast Mississippi Daily Journal. Retrieved May 2, 2015.
  8. Rettig, James. "Watch Rae Sremmurd Acting Like Goofballs On ESPN". Stereogum.
  9. 1 2 3 "Rae Sremmurd". Billboard. Retrieved 28 December 2014.
  10. "Rae Sremmurd Facebook Page". Facebook. Retrieved 24 January 2015.
  11. "Rae Sremmurd's 'SremmLife 2′ Gets New Release Date". XXL. Retrieved 16 June 2016.
  12. 1 2 "Rae Sremmurd's 'Black Beatles' Blasts to No. 1 on Hot 100". Billboard. Retrieved 2016-11-15.
  13. Morris, Jessie. "Swae Lee Announces Debut Solo Album 'Swaecation'". Complex.
  14. Smith, Trevor (15 November 2016). "Slim Jxmmi trolls Ebro Darden". Hotnewhiphop. Retrieved 15 November 2016.

External links

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