The Emperor's Bridge Campaign

The Emperor's Bridge Campaign

Logo and tagline of The Emperor's Bridge Campaign

Logo and tagline of The Emperor's Bridge Campaign
Formation 28 September 2013 (2013-09-28)
Founder John Lumea
Type Nonprofit public benefit corporation
Purpose To honor the life and advance the legacy of Joshua Abraham Norton (c.1818-1880), better known as Emperor Norton
Location
  • San Francisco
John Lumea (President)
Sabine Luisi (Vice President)
Kristian Akseth (Secretary)
Joseph Amster (Treasurer)
Aaron Almanza
Mark Hogan
Devin McCutchen
Website www.emperorsbridge.org

The Emperor's Bridge Campaign is a nonprofit organization whose mission is to honor the life and advance the legacy of the 19th-century San Francisco eccentric Joshua Abraham Norton (c.1818 – 1880), known as Emperor Norton.

The San Francisco-based Campaign was launched on 28 September 2013 as a project to carry forward the call of a 1 August 2013 Change.org petition to name the San Francisco-Oakland Bay Bridge—long known locally simply as "the Bay Bridge"—for Emperor Norton, who set out the original vision for the bridge with three newspaper proclamations published in 1872.

In the succeeding months, the Campaign has positioned this bridge-naming project within a larger historical-educational mission that includes research, documentation and public education about the full life and legacy of Emperor Norton.

The Campaign incorporated in October 2014 and is a California nonprofit public benefit corporation.

Background

In June 2013, a resolution was introduced in the California State Assembly to name the Western crossing of the state-owned San Francisco-Oakland Bay Bridge—the section from San Francisco to Yerba Buena Island—for former Assembly Speaker and former San Francisco mayor Willie Brown.[1]

A few weeks later, San Francisco-based writer John Lumea wrote and published a Change.org petition calling for the entire Bay Bridge, from San Francisco to Oakland, to be named for Emperor Norton, who in 1872—with three proclamations published in the black-owned abolitionist weekly The Pacific Appeal—called for a bay-spanning suspension bridge linking San Francisco and Oakland via Goat Island, the present-day Yerba Buena Island.[2]

(The petition's call is an echo of an earlier, 2004 effort in which then-San Francisco Supervisor Aaron Peskin introduced a resolution to the San Francisco Board of Supervisors calling for the Bay Bridge to be named for Emperor Norton. Ultimately, the resolution passed by the Board called for only the bridge's new Eastern crossing—the Oakland-facing side, then in the early planning stages—to be named for Emperor Norton. This suggestion was not well-received by the Oakland City Council, and the idea went no further.)

In the six weeks from the launch of the Change.org petition until the final California State Senate vote approving the resolution naming the Bay Bridge's Western crossing for Willie Brown, the petition attracted 3,800 signatures. It also received media coverage from the San Francisco Chronicle,[3][4] San Francisco Bay Guardian,[5][6] KQED (Bay Area NPR affiliate),[7] SFist,[8][9][10] Laughing Squid,[11] San Jose Mercury News[12][13] and the Los Angeles Times,[14] among others.

The petition currently is at more than 5,300 signatures.

Origins and first year

Encouraged by this response, Lumea set up a Facebook group on 26 August 2013 for a potential new organization that he called "The Emperor's Bridge Campaign."[15]

A launch party for the effort was held on 28 September 2013 at Emperor Norton's Boozeland, an Emperor Norton-themed bar in San Francisco.

Over the course of its first year, the Campaign continued to be, and remains, engaged in the call to name the Bay Bridge for Emperor Norton.[16][17] The Campaign points out that (1) the State of California continues to recognize—separate from the official name "Willie L. Brown, Jr., Bridge" for the Bay Bridge's Western crossing—the unofficial name "San Francisco-Oakland Bay Bridge" for the entire bridge system, and that (2) there exists the precedent of state-owned bridges for which the State of California recognizes multiple names, either multiple official names or some combination of official and unofficial names.[18] On this basis, the organization has introduced the option of simply adding an official "Emperor Norton" name for the Bay Bridge as a whole, rather than replacing the longtime unofficial name.[19][20][21]

While The Emperor's Bridge Campaign remains active on the bridge-naming front, it has expanded its mission to include historical research, documentation, and public education about the full life and legacy of Emperor Norton.

Via its Web site and social media channels (Facebook and Twitter), the Campaign details new discoveries about Emperor Norton and highlights art, music, film and other creative efforts that are inspired by him.

The Campaign also produces public events to mark and celebrate various aspects of the Emperor Norton story.[22][23][24][25]

Incorporation

In October 2014, The Emperor's Bridge Campaign incorporated as a California nonprofit public benefit corporation.[26] According to the Campaign's Articles of Incorporation:

The specific purpose of this corporation is to foster public awareness, understanding and appreciation of the life and legacy of Joshua Abraham Norton (c.1818–1880), the self-proclaimed "Norton I, Emperor of the United States," known as Emperor Norton.

Notes

  1. ↑ Wyatt Buchanan, "Bay Bridge May Carry Willie Brown's Name," San Francisco Chronicle, June 13, 2013.
  2. ↑ The Emperor's Bridge Campaign, "Bridge Proclamations," EmperorsBridge.org.
  3. ↑ Debra J. Saunders, "Willie Brown Bay Bridge — Whether You Like It or Not", San Francisco Chronicle, 10 September 2013.
  4. ↑ Carolyn Said, "Wide Range of Causes Use Online Petitions" San Francisco Chronicle, 10 October 2013.
  5. ↑ Justin Slaughter, "Petition to name Bay Bridge after Emperor Norton gains 1,000 signatures", San Francisco Bay Guardian, 13 August 2013.
  6. ↑ Editorial, "Forget the Willie Brown Bridge", San Francisco Bay Guardian, 9 September 2013.
  7. ↑ Dan Brekke, "Bay Bridge? Willie Brown Bridge? Fight Over Span's Name Erupts", KQED, 13 September 2013.
  8. ↑ Andrew Dalton, "Effort To Rename Bay Bridge After Emperor Norton Revived By Online Petition", SFist, 6 August 2013.
  9. ↑ Andrew Dalton, "The Willie Brown Bridge Must Be Stopped," SFist, 5 September 2013.
  10. ↑ Andrew Dalton, "The Willie Brown Bridge Is Moving Forward Despite Growing Opposition, Common Sense", SFist, 11 September 2012.
  11. ↑ EDW Lynch, "Petition Calls for San Francisco–Oakland Bay Bridge To Be Named After Emperor Norton", Laughing Squid, 7 August 2013.
  12. ↑ Martin Snapp, "Move Afoot to Honor Historic S.F. Eccentric", San Jose Mercury News, 21 August 2013.
  13. ↑ Mike Rosenberg, "Bay Bridge Span, Against Gov. Jerry Brown's Wishes, Set to be Renamed, San Jose Mercury News, 10 September 2013.
  14. ↑ Anthony York, "Gov. Jerry Brown Opposes Bid to Name Bay Bridge after Willie Brown", Los Angeles Times, 11 September 2013.
  15. ↑ John Lumea, Post documenting creation of Facebook group for The Emperor's Bridge Campaign, Facebook, 26 August 2013.
  16. ↑ Stuart Schuffman, "The Deeper Problem with 'Willie L. Brown, Jr., Bridge, BrokeAssStuart.com, 11 February 2014.
  17. ↑ "The Bridge Name Game" in "Intelligence" roundup, San Francisco Bay Guardian (vol. 48, no 9), 27 November – 3 December 2013 issue, p.4.
  18. ↑ The Emperor's Bridge Campaign, "A Primer on Naming the (Whole) Bay Bridge" (points 8 – 13), EmperorsBridge.org.
  19. ↑ See footnote at "Project to Name the San Francisco-Oakland Bay Bridge for Emperor Norton, EmperorsBridge.org.
  20. ↑ See point number 12 at "A Primer on Naming the (Whole) Bay Bridge, EmperorsBridge.org.
  21. ↑ See second FAQ at "Frequently Asked Questions", EmperorsBridge.org.
  22. ↑ "Raise a Tannenbaum Toast with Emperor Norton," second item in "Drink Here Now: Five Places to Sip This Week," 7x7.com, 4 December 2013.
  23. ↑ Stuart Schuffman, "A New Tradition: Toast the Union Square Xmas Tree with Emperor Norton!" BrokeAssStuart.com, 5 December 2013.
  24. ↑ "The First Annual Tannenbaum Toast," The Bold Italic, December 2013.
  25. ↑ "The Emperor's Garden Party," The Bold Italic, September 2014.
  26. ↑ Rachel Swan, "The Emperor's Bridge Campaign Is Now a Nonprofit", SF Weekly, 11 November 2014.


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