The North Stands for Nothing

The North Stands for Nothing
EP by While She Sleeps
Released 26 July 2010 (2010-07-26)
Recorded 4 January – 28 April 2010, @ The Barn, Sheffield
Genre Metalcore
Length 23:59
27:28 (deluxe edition)
Label Small Town Records, Doom Patrol, Good Fight Music, Shock
Producer Mat Welsh
While She Sleeps chronology
The North Stands for Nothing
(2010)		 This Is the Six
(2012)
Singles from The North Stands for Nothing
  1. "Be(lie)ve"
    Released: 14 March 2011

The North Stands for Nothing is the debut EP by British metalcore band While She Sleeps. The band recorded the album in a home studio between January and April 2010. It was released by Smalltown Records on 26 July 2010, before later being released as a deluxe edition by Good Fight Music, featuring the single "Be(lie)ve" as a bonus track. It received generally favourable reviews, with Big Cheese reviewer Lais Martins Waring championing the band as "very promising".[1] Coupled with their extensive touring following its release, the album contributed to a significant increase in the band's popularity.

Production and release

The North Stands for Nothing was recorded and produced at The Barn in Sheffield, England, between 4 January – 28 April 2010.[2] The Barn is a converted barn owned by guitarist Mat Welsh's father. The space is not a recording studio and is simply described by members of the band as a place where they hang-out, party and practice.[3] The album was self-produced and mixed by Welsh and then mastered by Tim Turan in Oxford, England.[2] Speaking retrospectively about the recording process, Welsh said that the album took a long time to record. Admitting that it was due to them partying, jovially suggesting that "it wouldn't have took so long if Strongbow wasn't included."[4] The North Stands for Nothing was released on 26 June 2010, through Small Town Records. Two days prior to its release, While She Sleeps held an album launch show at The Plug in their hometown.[5] In conjunction with the production company Get Deluxe, the band produced two music videos to promote tracks from the CD. The video for "Crows" features the band performing near the ruins of a nondescript building. While the video for "Hearts Aside Our Horses" features live footage from the album launch show.

Later in the year, the band signed a deal with Good Fight Music to release the mini-album in the United States – initially releasing it on 23 November 2010, as digital download only.[6] The following month, the band signed a deal with Doom Patrol to release The North Stands for Nothing in Japan on 22 December 2010.[7] In February 2011, the album was given away in its entirety as a free CD in an issue of Metal Hammer magazine. When questioned about the decision vocalist Lawrence Taylor said "hopefully it will generate more of a fanbase," while drummer Adam Savage added "we did [the album] ourselves so we haven't got any debts so we were just like 'let's give it out'."[8] In January, 2011, the band recorded a new single at The Barn – subsequently releasing "Be(lie)ve" through Good Fight Music on 15 March 2011.[9][10] The single was originally not part of the album but was added as a bonus track and released as a deluxe edition CD in the United States on 26 July 2011.[11] Later in the year, While She Sleeps signed a deal with Shock Records to release their material in Australia – seeing the release of the deluxe edition of the album on 9 December 2011.[12] On 20 February 2012, Small Town Records released a limited edition 10" vinyl version of the original album – limited to 250 copies in white and 250 copies in clear.[13]

Themes

While She Sleeps are generally recognized by professional reviewers as a metallic hardcore[14] band and are known for their high energy and edgy sound. The recording features technical guitar picking, big riffs, heavy bass lines, crashing drums and screaming vocals.[15] When questioned about their sound, Welsh described the band as having a "raw UK vibe," adding that they like to keep their music simple and have "more a party vibe." Vocalist Taylor added that their sound is "less pure solo and just more energy."[8] Dom Wyatt of Dead Press! suggested that the band stick to the mould of a metalcore band with the adage "don’t fix what isn’t broken."[16] In an interview in 2011, vocalist Taylor stated that the title – The North Stands for Nothing – has two meanings and that it is open to interpretation. Explaining that being from the North of England; the people that the band know "won't take crap" while also stating that the title means that it doesn't matter where you're from (geographically) you can still "get involved" with the band's music.[8] Guitarist Welsh added that the title reflects the UK underground scene and how people will go to see a local band who are their friends and leave before seeing other bands – saying that "that's not the way it should be."[8] In an interview in 2011, Welsh explained that the lyrics on "My Conscience, Your Freedom" are about the government – specifically noting on the line "our coins can pay for the crime."[17] When questioned about the single "Be(lie)ve", Welsh said that it was about the government and religion. Taylor explained further; "we wrote about how people follow shit and don't really think about what they're following".[18]

Reception

Professional ratings
Review scores
SourceRating
Big Cheese[1]
Bring The Noise[15]
Dead Press![16]
Kerrang![19]
Lords of Metal78/100[20]
Metal Hammer[21]
The New Review[22]

Critical reception to The North Stands for Nothing was generally positive. Several reviewers noted on the balance that While She Sleeps have between melody and the heavier elements of their sound. Metal Hammer reviewer Terry Bezer, specifically complimented the track "Hearts Aside Our Horses" – enthusing that it is "a lesson in how to be both progressive and hook laden at once."[21] Adam Kennedy of Kerrang! complimented the band for putting "their own spin" on metalcore. Saying that they test and respect the genre's conventions in equal measure – specifically noting their use of a piano interlude on "Trophies" while suggesting that "tearing heads off is their forte".[19] In his review for Big Cheese, Lais Martin Wairing enthused that the band are "very promising," comparing them to Bring Me the Horizon but offering that While She Sleeps "deserve success in their own right."[1] The album also received some minor criticism, with several reviewers picking up on the short overall length of the CD and While She Sleeps' similarities to other bands. In a generally favorable review for The New Review, Jen Rochester said that the CD "is over before you know it," while concluding that "it’s definitely an effort worth checking out."[22] Similarly, Dom Wyatt of Dead Press! said that The North Stands for Nothing is very similar to Hollow Crown by Architects but that it is a "cracking debut" that While She Sleeps should be proud of.[16]

Track listing

All songs written and composed by While She Sleeps.

No.TitleLength
1."The North Stands for Nothing"  4:24
2."Trophies"  0:41
3."Crows"  3:20
4."My Conscience, Your Freedom"  3:37
5."Lost Above the Arches"  1:23
6."Proud of the Demon in Me"  4:02
7."The Truth"  2:28
8."Hearts Aside Our Horses"  4:04
Total length:23:59
Deluxe edition bonus track
No.TitleLength
9."Be(lie)ve"  3:24
Total length:27:28

Personnel

While She Sleeps
Production
  • Produced & mixed by Mat Welsh
  • Mastered by Tim Turan, @ Turan Audio, Oxford, Oxfordshire
  • Artwork by While She Sleeps

Release history

Region Date Label Edition Format Ref
United Kingdom 26 July 2010 Small Town Records Original Compact disc [5]
United States 23 November 2010 Good Fight Music Digital download [6]
Japan 22 December 2010 Doom Patrol Compact disc [7]
United States 26 July 2011 Good Fight Music Deluxe [11]
Australia 9 December 2011 Shock [12]
United Kingdom 20 February 2012 Small Town Records Original Vinyl [13]

References

  1. 1 2 3 Martins Waring, Lais (July 2010). "While She Sleeps – The North Stands For Nothing Review". Big Cheese.
  2. 1 2 The North Stands For Nothing (Mini album). While She Sleeps. Small Town Records. 2010.
  3. ↑ Hevy Festival Interview: While She Sleeps. Bring The Noise. 2011-08-21. Event occurs at 2:12.
  4. ↑ While She Sleeps interview from Drop Dead presents in Sheffield. Delayed. 2010-12-19. Event occurs at 3:08.
  5. 1 2 "While She Sleeps – The North Stands For Nothing. Album Launch.". The Plug. 2010-06-24. Retrieved 2012-05-03.
  6. 1 2 "While She Sleeps Signs With Good Fight Music". Blabbermouth.net. 2010-10-15. Retrieved 2012-06-06.
  7. 1 2 "The North Stands For Nothing – Japan". Doom Patrol. 2010. Archived from the original on 7 June 2012. Retrieved 2012-06-07.
  8. 1 2 3 4 While She Sleeps Video Interview. Bring The Noise. 2011-03-09.
  9. ↑ "WSS working on new single". While She Sleeps. 2011-01-05. Archived from the original on 7 June 2012. Retrieved 2012-06-07.
  10. ↑ "Be(lie)ve – single". iTunes. Apple Inc. 2011-03-15. Retrieved 2012-06-03.
  11. 1 2 "While She Sleeps – The North Stands For Nothing". Allmusic. Rovi Corporation. 2011. Retrieved 2012-06-07.
  12. 1 2 "Sheffield 5-piece While She Sleeps signs to Shock Records to release debut mini-album The North Stands For Nothing". May The Rock be With You. 2011-12-13. Retrieved 2012-06-07.
  13. 1 2 "News: While She Sleeps release 'The North Stands For Nothing' on 10" vinyl!". Dead Press!. 2012-02-20. Retrieved 2012-06-07.
  14. ↑ http://www.metalhammer.co.uk/news/while-she-sleeps-the-north-stands-for-nothing-review/
  15. 1 2 Harris, Marianne (July 2010). "Mini Album: While She Sleeps – The North Stands For Nothing". Bring The Noise. Retrieved 2012-06-05.
  16. 1 2 3 Wyatt, Dom. "Album: While She Sleeps – The North Stands For Nothing". Dead Press!. Retrieved 2012-06-06.
  17. ↑ While She Sleeps – Behind the INK with Mat Welsh // PitCam.TV. PitCam. 2011-06-10.
  18. ↑ While She Sleeps Interview, Slam Dunk Festival 2011. Delayed. 2011-06-07.
  19. 1 2 Kennedy, Adam (July 2010). "While She Sleeps – The North Stands For Nothing Review". Kerrang!. Bauer Media Group.
  20. ↑ "While She Sleeps – The North Stands For Nothing Review". Lords of Metal. July 2010. Retrieved 2012-06-06.
  21. 1 2 "While She Sleeps 'The North Stands For Nothing' Review". Metal Hammer. Future plc. 2012-02-10. Retrieved 2012-06-05.
  22. 1 2 Rochester, Jen (2012-11-13). "While She Sleeps – The North Stands For Nothing". The New Review. Retrieved 2012-06-05.
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