The Skimm

The Skimm (styled theSkimm) is an email newsletter publisher launched in 2012. It was created by Danielle Weisberg and Carly Zakin, and focuses on delivering popular news to its subscribers' email on the morning of each business day. In 2015, its newsletter had over 1.5 million subscribers.[1] The daily news reports follow a similar pattern: quote of the day, a popular story, what people are watching, and other unique things the editors want to write each day. The Skimm focuses on a short, simple, and easy-to-read version of the news, and is specifically targeted at urban women aged 22-34.[1]

History

Weisberg and Zakin were two college students from two different cities. Zakin was attending the University of Pennsylvania and Weisberg, Tufts University.[2] They met when they were both studying abroad in Rome.[3] After college they both happened to pursue careers as producers at NBC News.[4] Both the women describe themselves as "news nerds." They wanted to create an easy-to-read way to learn about the news and current events. In July 2012, they resigned from their jobs and started The Skimm.[5] The community around The Skimm quickly grew and now celebrities like Oprah, Sarah Jessica Parker, and Michelle Obama call themselves subscribers and supporters.[1] Weisberg and Zakin have found themselves surrounded by their self-made success. They were guests on Good Morning America and have done multiple interviews discussing their creation. The company raised $7.9 million in 2014.[6]

In 2016, theSkimm launched the Skimm Ahead app, which synchs with the users iPhone calendar to keep the user up to date on interesting or relevant events.[7][8]

References

  1. 1 2 3 "How The Skimm's passionate readership helped its newsletter grow to 1.5 million subscribers". Nieman Lab. Retrieved March 22, 2016.
  2. ↑ "Ladypreneurs We Love | the Skimm's Carly Zakin & Danielle Weisberg". Ladypreneur League. Retrieved March 22, 2016.
  3. ↑ Chafkin, Max. "How the Skimm Became a Must-Read for Millennials". Bloomberg Businessweek. Bloomberg. Retrieved November 8, 2016.
  4. ↑ "Get That Life: How 2 Friends Started The Skimm From Their Apartment". Cosmopolitan. December 14, 2015. Retrieved March 22, 2016.
  5. ↑ "Roommates Carly Zakin And Danielle Weisberg Quit Jobs At NBC To Help You Skim News Every Morning". Business Insider. Retrieved March 22, 2016.
  6. ↑ Moss, Caroline (July 7, 2015). "These 20-something Women Figured Out How to Captivate Millions of People Every Single Morning". Business Insider. Retrieved May 3, 2016.
  7. ↑ Ward, Maria. "Calling All Skimmers! TheSkimm Launches a New App for Your iPhone Calendar". Vogue. Retrieved November 1, 2016.
  8. ↑ "TheSkimm's morning newsletter has 3.5 million readers, and now it wants to invade your calendar". Business Insider. Retrieved November 1, 2016.
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