The Toast

The Toast is an American anthology, humor and feminist writing website, founded in 2013 by editors Nicole Cliffe and Mallory Ortberg and publisher Nicholas Pavich.[1][2][3] The website is known for its parodic reworkings of classic literature and art; Ortberg has described its target market as 'librarians'.[4][5][6] The Toast has also published on feminism and ethnicity-related topics, including a lengthy series on adoption.[7][8]

Ortberg and Cliffe previously both wrote for The Hairpin, through which they met.[9] Ortberg's book, Texts from Jane Eyre, was a development of her writing on The Toast.[10][11][12][13]

Co-founder Nicholas Pavich, who was credited as publisher, left the site in summer 2015.[3] Ortberg and Cliffe announced 13 May 2016 that they are "closing" the site as of 1 July 2016.[14] They cited declining advertising revenues for the decision, and the difficulties of managing the website alongside their writing careers.[15][16] The Toast will remain on the web, but additional content will be added seldom or never.

The final contribution to the website before it ceased publication was a column by Hillary Clinton, in which she reflected on the blog's importance to female writers.[17][18]

References

  1. ↑ Bloomgarden-Smoke, Kara. "Nicole Cliffe and Mallory Ortberg's The Toast Pops Up". Observer. Retrieved 11 March 2016.
  2. ↑ Greenfield, Rebecca. "The Toast's Recipe For Bootstrapping A Profitable Media Business". Fast Co. Retrieved 11 March 2016.
  3. 1 2 Vargas Cooper, Natasha. "Publisher of The Toast Nick Pavich Is Out for Murky Reasons". Jezebel. Retrieved 14 March 2016.
  4. ↑ "2015 30 under 30: Media". Retrieved 31 January 2015.
  5. ↑ Galo, Sarah. "Mallory Ortberg: 'If men show up that's great, but we don't need them'". The Guardian. Retrieved 11 November 2014.
  6. ↑ "How To Tell What Novel You're In". The Toast. Retrieved 14 March 2016.
  7. ↑ "Adoption topic". The Toast. Retrieved 14 March 2016.
  8. ↑ Green, Elon. "The Toast Is Generating Heat Online; site is profitable after just 9 months". Ad Week. Retrieved 14 March 2016.
  9. ↑ Lange, Maggie (30 October 2014). "Mallory Ortberg on the Great Jerks of Literature". New York Magazine. Retrieved 11 November 2014.
  10. ↑ "Best Sellers, December 2014". New York Times. December 2014. Retrieved 11 December 2014.
  11. ↑ Ulaby, Neda (10 November 2014). "If Literature's Great Characters Could Text, They'd Charm Your Pantalets Off". NPR. Retrieved 11 November 2014.
  12. ↑ Busis, Hillary. "Breaking Big: Mallory Ortberg, author of 'Texts from Jane Eyre'". Entertainment Weekly. Retrieved 11 November 2014.
  13. ↑ Kott, Lidia Jean. "Mallory Ortberg And Her (Small) Media Empire". The Huffington Post. Retrieved 11 November 2014.
  14. ↑ "We Are Closing The Toast July 1st". The Toast. Retrieved 13 May 2016.
  15. ↑ "Slate Staff: A Toast to "The Toast"". Slate. Retrieved 1 June 2016.
  16. ↑ Nelson, Sean. "A Toast to The Toast: I Love You, I'll Miss You, and I Don't Blame You One Bit for Closing". The Stranger. Retrieved 1 June 2016.
  17. ↑ Clinton, Hillary (1 July 2016). "A note on The Toast". The Toast. Retrieved 15 August 2016.
  18. ↑ Gibson, Caitlin (1 July 2016). "The Toast has ended, and its fans — including Hillary Clinton — are feeling feelings". The Washington Post. Retrieved 15 August 2016.

External links

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