The Total Woman

The Total Woman is a self-help book for married women by Marabel Morgan published in 1973. The book sold over 500,000 copies within the first year, making it the most successful non-fiction book in the USA in 1974.[1] Overall, it sold more than ten million copies.[2] Grounded in evangelical Christianity, it taught that "A Total Woman caters to her man's special quirks, whether it be in salads, sex or sports,"[3] and is perhaps best remembered for instructing wives to greet their man at the front door wearing sexy outfits; suggestions included "a cowgirl or a showgirl." "It's only when a woman surrenders her life to her husband, reveres and worships him and is willing to serve him, that she becomes really beautiful to him," Morgan wrote.

Inspiration and development

In 1970, Morgan had a marriage crisis after about six years, when she became dissatisfied with herself and her husband. The failure of the marriage was possible. She realized for herself that she could not change her husband, which is why she had to change herself. Contrary to her own original will, she found the solution to her problems in absolute allegiance to her husband, which also included sexual extradition.

In the same year, she founded Total Woman, Inc., a company that was concerned with marketing this idea. From then on, she gave seminars for Christian-oriented married women and how they should show themselves in courtesy towards their husbands. The seminars consisted of four two-hour sessions for 15 US dollars. After several years, she had trained more than 100 instructors, who gave further courses in 28 states and Canada. By 1975, there were already over 15,000 graduates, including the singer Anita Bryant, the wives of Jack Nicklaus and Joe Frazier, as well as 12 wives of players from the American football team Miami Dolphins. When their course ended, the football team was the first ever to have a season without suffering any defeat.

Morgan wrote her four basic ideas—ignoring the mistakes of the husband and focusing on his virtues, admiring him physically, appreciating him, and adapting to the idea that the husband was the king and his wife was the queen—down in the book, The Total Woman. It was published in December 1973 by the small publishing house Fleming H. Revell Company, which was a subsidiary of the evangelically oriented Baker Publishing Group. The start-up was 5000 copies. The book sold over 500,000 copies within the first year, making it the most successful non-fiction book in the USA in 1974. The paperback rights were sold for over 600,000 US dollars.

References

  1. ↑ Publisher's Weekly
  2. ↑ ABC News on The Total Woman: "One of the first books to address the issue was Marabel Morgan's "The Total Woman," which sold more than 10 million copies to women of all religious persuasions, making it the best-selling nonfiction book of 1974." (15 April 2008)
  3. ↑ Time magazine

External links

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