Tilley Endurables

Tilley hat

Tilley Endurables is a Canadian hat company founded in 1980 by Alex Tilley. Best known for its hats, it also manufactures travel clothing and some accessories.[1][2]

History

Tilley was founded in 1980 by Alex Tilley.[3] As an avid sailor, Tilley sought to make a "classy, durable hat",[4] suitable for a sailboat he saw moored (and would later purchase) in Toronto. Over the course of three months, Tilley developed the hat that would become their signature product. Tilley expanded the product line to shorts and pants designed for sailing, but soon found that many of the Tilley products were being used for travel. Tilley then expanded into "lightweight, easy to pack, practical travel clothing".[5]

In Norfolk England, the Tilley hat has been in circulation for 32 years, sold at Morston Country Sports. Morston Country Sports has an enviable excellent repution, built over 32 years, for superb quality of service and vast array of products stocked over three floors at our showroom in the historic Georgian Heart of Holt in beautiful North Norfolk.


All Tilley products (except for socks) are made in Canada, primarily at a factory in Don Mills, Ontario."[5] In 2015, after struggling financially Tilley sold the company to the Canadian subsidiary of the UK-based Hilco Capital.[3]

Hats

The best known products of Tilley Endurables are their hats, they are referred to as "iconic",[3] and "legendary.[5] The hats are made of cotton duck canvas, and include a brim that snaps up. As the hats were originally made for sailing, they include holes to allow air to pass through, to prevent them from blowing off. Tilley hats also float. Tilley customers often write stories on the Tilley website, explaining strange experiences they have had with the hats.[5] One such story (and shown as part of an advertisement) includes a hat being eaten by an elephant, and defecated out later that week entirely intact.[6] Tilley hats are guaranteed for life, and will be replaced at no charge should the hat wear out. They are also replaced at 50% of the cost if they are lost or stolen.[7]

References

  1. ↑ "Canada's Tilley Endurables sold to U.K. company known for investing in distressed companies". Financial Post. Retrieved 2016-05-17.
  2. ↑ "Tilley". CAN ENG - INTERNATIONAL. Retrieved 2016-05-17.
  3. 1 2 3 "Canada's Tilley Endurables sold to U.K. company known for investing in distressed companies". Financial Post. 15 July 2015. Retrieved 9 January 2016.
  4. ↑ Pitts, Gregory (28 August 2015). "Alex Tilley hangs up his hat". The Globe & Mail. Retrieved 9 January 2016.
  5. 1 2 3 4 Flavelle, Dana (13 January 2015). "Tilley Endurables is up for sale". Toronto Star. Retrieved 9 January 2016.
  6. ↑ Waugh, Neil (23 December 2015). "Outdoors with Neil Waugh: The Twelve Birds of Christmas". Edmonton Sun. Retrieved 9 January 2016.
  7. ↑ "The man under the Tilley hat". The Leader Post. 9 June 2007. Retrieved 9 January 2016.
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