Timeline of Uber

This is a timeline of the American company Uber, a transportation network company, which offers a variety of transportation and logistics services, and is an early example of the rise of the on-demand economy.

Big picture

Time period	Key developments at Uber
2009–2010	Uber focuses mostly on the San Francisco Bay Area
2011	Uber starts its national expansion.
2012–2013	Uber starts its international expansion.
2014	Uber continues its international expansion and starts offering logistic services (like courier package delivery). It changes its tagline from "Everyone's private driver" to the much broader "Where lifestyle meets logistics".
late 2014, 2015	As Uber's recognition grows, the company starts to face increasing pressure from regulators, both in the United States and in India.
2015	Uber announces a major investment in self-driving cars.
2015	Uber doubles down on its efforts to attain market dominance in India (against dominant player Ola Cabs), China (against Didi Kuaidi, an entity formed by a merger of Didi Dache and Kuaidi Dache), and South-East Asia (against GrabTaxi). In response, the dominant players raise huge sums of money to keep Uber at bay, and announce strategic partnerships of various sorts, with the most recent one being a partnership between Ola Cabs, Didi Kuaidi, GrabTaxi, and Lyft, the runner-up to Uber in the United States.

Full timeline

Year	Month and date	Event type	Details
2009	March	Company	Uber founded as UberCab.[1][2]
2010	July	Company	Uber goes live for the first time in San Francisco.[3]
2010	December	Team	Ryan Graves steps down as CEO in favor of Travis Kalanick.[4]
2011	February 14	Funding	Uber announces it has raised $11 million in Series A round led by Benchmark Capital.[1][5]
2011	May	National expansion	Uber goes live in New York City.[6]
2011	December 5	International expansion	Uber expands beyond the United States, starting by expanding into Paris, France.[7]
2011	December 7	Funding	Uber announces it has raised $37 million in Series B round, including investors such as Goldman Sachs, Menlo Ventures (with Shervin Pishevar leading Menlo's investment), and Bezos Expeditions.[1][8]
2012	July 2	International expansion	Uber launches in London, United Kingdom.[9]
2012	July	Product	Uber announces UberX, a service that uses lower-cost hybrid vehicles.[3]
2012	August	Competition	Lyft, a competitor to Uber, launches in San Francisco.[10]
2013	July	International expansion	Uber expands to Asia launches in Taiwan, starting in Taipei
2013	August 8	International expansion	Uber expands to Africa, launches its first product in Johannesburg, South Africa.[11]
2013	August 23	Funding	Uber confirms it has raised $258 million in Series C round at a $3.5 billion pre-money valuation, with investors including Google Ventures and TPG Growth.[1][12]
2013	August 29	International expansion	Uber expands to India, launching its first product in Bangalore.[13]
2014	April 7	Product	Uber launches Uber Rush in New York City, a courier service using bicycle messengers to deliver packages. This marks the beginning of Uber's transition into a logistics company.[14]
2014	June 6	Funding	Uber confirms it has raised $1.2 billion in a Series D round, with a pre-money valuation of $17 billion. Key investors include BlackRock, Google Ventures, Kleiner Perkins Caufield & Byers (with partner Megan Quinn), Menlo Ventures, SherpaVentures (with partners Shervin Pishevar and Scott Stanford), Summit Partners, and Wellington Management.[1][15][16][17]
2014	July 15	International expansion	Uber officially launches in China, starting with Beijing.[18]
2014	July 24	International expansion	Uber officially launches in Lagos, Nigeria, expanding its presence to Western Africa.[19]
2014	August 6	Product	Uber announces UberPool, which lets riders share rides based on proximity.[20]
2014	August 19	Product	Uber announces a "test" for a Corner Store, which allows customers to order basic items.[21]
2014	August 26	Product	Uber begins testing lunch delivery with UberFRESH in Santa Monica, California, a beach city in Los Angeles County, California.[22]
2014	October 22 - November 19	Controversy	On October 22, 2014, an article by Sarah Lacy in PandoDaily was published where she sharply criticised the "asshole culture" of Uber and said she intended to delete the app from her phone.[23] On November 17, 2014, BuzzFeed editor-in-chief Ben Smith reported that Uber senior executive Emil Michael "outlined the notion of spending 'a million dollars'" to hire four top opposition researchers and four journalists. He said that team could help Uber fight back against the press by looking into "personal lives, your families". Michael was particularly focused on journalist Sarah Lacy, who accused Uber of “sexism and misogyny".[24] Lacy wrote a sharp response critical of Uber's actions.[25] The controversy was picked up by CNBC,[26] Business Insider,[27] and the New York Times Bits blog.[28] Michael Wolff, the journalist who had arranged for and invited Smith to the private dinner where the controversial remarks were made, wrote a lengthy piece about the controversy, stating that Uber executives had believed that the event was off-the-record, but that he (Wolff) had failed to communicate the information to Smith.[29]
2014	December 4	Funding	Uber confirms it has raised $1.2 billion at a $40 billion pre-money valuation in a Series E round. Key investors include Qatar Investment Authority, Valiant Capital Partners, Lone Pine Capital, New Enterprise Associates, and SherpaVentures.[1][30][31]
2014	December 8	Product	Uber expands UberFRESH in some parts of the Los Angeles area to include dinner delivery during weekdays.[32][33][34]
2014	December 8	Controversy	An Uber driver in Delhi allegedly rapes a passenger when driving her home late at night.[35][36]
2014	December 16	Funding	Chinese search technology company Baidu announces a $600 million strategic investment in Uber, also classified as a continuation of the Series E round, thereby bringing the Series E total to $1.8 billion.[1][37]
2015	January 8	Product	Uber launches Uber Cargo, which allows people to transport packages via Uber drivers. This starts in Hong Kong, and marks the transition of Uber into a logistics company.[38]
2015	January 21	Funding	Uber gets $1.6 billion from Goldman Sachs in debt financing.[1][39]
2015	January 22	International expansion	Uber launches its first product in East Africa, in Nairobi, Kenya.[40]
2015	February 2	Team	Uber opens robotics research facility In Pittsburgh to build self-driving cars.[41] In May, Uber poaches 50 employees from Carnegie Mellon's National Robotics Engineering Center.[42]
2015	February 14	Competition	Didi Dache and Kuaidi Dache, the two biggest players in the low-cost app-based taxi hailing market in China, announce a merger into Didi Kuaidi. The merged company would be significantly larger than Uber in China.[43]
2015	February 18	Funding	Uber raises an additional $1 billion in its $40 billion pre-money valuation Series E, increasing the total Series E money raised to $2.8 billion (after adding the first $1.2 billion and the next $600 million raised from Baidu). The additional investors are Times Internet, Foundation Capital, and Accelerated IT Ventures.[1][44]
2015	March 3	Acquisitions	Uber makes its first public acquisition, a map startup called deCarta.[45]
2015	April 15	Competition	Ola Cabs, Uber's biggest rival in India, raises $400 million with the goal of growing to 200 cities by the end of the year.[46]
2015	April 28	Product	UberFRESH, which launched in the Los Angeles area in August 2014, rebrands itself as UberEATS. The rebranding is linked to an effort to rapidly expand to other areas. The service is already available in New York City and Chicago and plans to expand to many other locations.[47][48]
2015	June 17	Legal	California Labor Commission deems Uber drivers as employees.[49]
2015	July 15	Legal	Administrative judge recommends that Uber be fined $7.3 million and suspended from operating in California.[50]
2015	July 31	Funding	It is announced that Uber has completed a Series F round, raising $1 billion at a $50 billion pre-money valuation (so a $51 billion post-money valuation). Key investors are Microsoft and Bennett, Coleman, & Co, Ltd., the parent company of The Times Group, India's largest media conglomerate.[1][51][52]
2015	August 19	Funding	Uber raises $100 million in private equity from the Tata Opportunities Fund, a fund of the Tata Group in India, with the goal of using the money to help it double down on its India operations.[53][54]
2015	September 7	Funding	Uber confirms it has raised an additional $1.2 billion in private equity from Chinese search technology company Baidu. Baidu had previously invested $600 million in Uber as part of its Series E.[55]
2015	September 9	Competition	Chinese Uber competitor Didi Kuaidi, the entity formed through the merger of Didi Dache and Kuaidi Dache, raises $3 billion to move more aggressively in its battle to maintain market dominance against Uber in China.[56]
2015	September 16	Competition	Didi Kuaidi, the dominant Chinese player in China's ride-hailing market, announces a $100 million investment in Lyft, the second biggest player in the United States ride-hailing market after Uber. In addition, the companies announce a strategic partnership, where people can use the Lyft app to get rides using Didi Kuaidi in China, and vice versa.[57]
2015	October 14	Legal	The Government of India proposes a legal framework for ridesharing services such as Uber and its competitor Ola Cabs. Both companies claim to welcome the new regulatory framework.[58]
2015	December 3	Funding	Uber announces that it is raising $2.1 billion at a $62.5 billion valuation.[59][60]
2015	December 3	Competition	Uber competitors Lyft (United States), Didi Kuaidi (China), Ola Cabs (India), and GrabTaxi (South-East Asia) (all of which have Softbank as an investor) announce a global technology and service alliance. This is widely seen as an attempt by the companies to keep Uber at bay. With the exception of Lyft (which is the runner-up to Uber in the United States), all the other companies in the partnership are market leaders in their respective regions of focus.[61][62]
2015	December 9	Product	UberEATS, Uber's food delivery service, is spun off into a separate standalone app, and now offers all-day delivery in Toronto. The new app is not available for other regions.[63]
2016	March 1 and 15	Product	On March 1, the new UberEATS app with all-day delivery luanches in Los Angeles, California.[64][65] On March 15, it launches in Chicago, Houston, and San Francisco, and announces plans to launch in a number of other US cities in the coming months.[66]
2016	April 12	International expansion	Uber launches in Buenos Aires, Argentina amidst claims of illegality and taxi protests.[67]
2016	May 7–9	Local retreat	On May 9, Uber and Lyft cease operations in Austin, Texas.[68][69] This is in response to a city ordinance upheld by Austin voters on May 7 that would require drivers for Uber, Lyft, and other transportation network companies to get fingerprint checks, to have their vehicles labeled, and to not pick up and drop off in certain city lanes.[70][71]
2016	May and June	Product	Uber announces that it is changing its app to inform riders of the price of their ride when they book it, rather than simply providing a surge multiplier. The move is prompted by the observation that UberPool users, who do see the ride price upfront, are more likely to continue using the service. Price changes triggered by destination changes will be sent to riders in real time. Changes to routes due to traffic or other reasons not under the rider's control will not result in a change to the price charged upfront. The move is not an end to surge pricing but rather a change in the way the surge pricing is communicated to customers.[72] The change, officially announced in late June, had already been rolled out at the time of announcement in several cities, and had received some commentary in May.[73]
2016	June 9	Product	Uber launches Scheduled Rides, a feature that allows people to book Uber anywhere between 30 minutes and 30 days in advance. Scheduled Rides is available only to UberX travelers, and is seen as a response to Lyft's introduction of a scheduled trips feature. Uber cites the needs of business travelers, including flyers, as a motivation.[74][75]
2016	June 9	Product	Uber opens up the Uber RUSH API to developers. The goal of this API is to make it easy for merchants to integrate the use of Uber drivers into their delivery system. The tool has been used by select small businesses since October 2015, and the opening up to the public is to encourage more widespread adoption.[76][77][78]
2016	June 30	International expansion	Uber launches in Kiev, Ukraine.[79]
2016	July 24	Local retreat	Uber leave Budapest, Hungary.[80]
2016	July 28	Legal	The Chinese government issues guidelines to make ride-hailing services, such as Uber, legal in the country.[81][82]
2016	August 1	Local retreat, competition, mergers	Didi Chuxing (formerly Didi Kuaidi), the dominant player in China's ridesharing market, agrees to buy Uber China, Uber's business in China.[83] The Uber brand will be retained, but Didi would “integrate the managerial and technological experience and expertise of the two teams.” Uber, which has reportedly lost $2 billion trying to make inroads in China, would therefore be able to cut its losses and focus on the rest of the Asian market.[84] Commentators speculate on the effect this would have on Lyft, Ola Cabs, and GrabTaxi, that had entered into a technology and service alliance with Didi in December 2015.[85][86]
2016	August 18 (announcement)	Product, automation	Uber announces plans to launch service with self-driving cars in Pittsburgh, Pennsylvania, where its robotics research facility, built with employees poached from Carnegie Mellon University in 2015, is located. The cars are modified version of the Volvo sports utility vehicle equipped with Uber's technology for self-driving. Cars will have drivers at the wheel, monitoring the vehicle, as required by law. The move is seen by commentators as the first step in Uber's ambitious goal of replacing its entire fleet with autonomous vehicles.[87][88][89]
2016	September 16	Product	Uber begins mapping UK streets in an effort to identify the best pick-up and drop-off points from its own images.[90]
2016	November 2	Product, user experience	Uber launches a redesigned rider app, with a simplified user flow that focuses on identifying the destination first, then shows ride options with prices, and then gives driver contact information and allows riders to make adjustments such as split fare and get more information about the destination.[91] The app also connects better with the user's current location, real-world identity, favorite places (such as work and home) and integration with services such as Foursquare and Yelp for destination-specific information, in what is seen as an attempt to pull users into spending more time in the app.[92][93]

See also

• Timeline of Lyft

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