Todelar

Todelar is a system of radio stations that covers all of Colombia, founded in 1953 by Bernardo Tobón de la Roche.[1] Its flagship station is Radio Continental of Bogotá,[2] which joined Todelar (an acronym of the last names of its founder) in 1957.

As of 2015, the flagship morning news programme, Artunduaga por la mañana, is directed by journalist Édgar Artunduaga.

History

Bernardo Tobón de la Roche was the manager of Radio Pacífico,[3] a station in Cali affiliated to RCN Radio,[1] and had founded La Voz de Pereira in the 1940s. After a congress of radio stations in 1956, Tobón de la Roche was able to secure affiliations for his network from stations of Bogotá, Medellín, Cali, Barranquilla, and Cartagena de Indias.[3] By 1962 Todelar had 24 stations (11 owned-and-operated, 13 affiliates). In 1967 Unión Radio, a group of radio stations of Cali (Radio Uno, Radio el Sol), Pereira (La Voz Amiga, La Voz de Pereira), and Bogotá (La Voz de Bogotá, Emisora Monserrate), joined the network.[3] De la Roche's brothers Jaime and Jairo, who also were part of the network, would leave and became executives of rival networks Caracol Radio and RCN Radio, respectively.[3]

Todelar had its golden era in the 1960s and 1970s, broadcasting live sports events such as the Vuelta a Colombia, and the 1966 FIFA World Cup,[3] or radioplays like La ley contra el hampa, a crime drama, or the Colombian version of the Mexican hit Kalimán.;[4] some of these dramas were broadcast from Cali[5] and lasted into the mid 1990s.

Todelar would later expand to FM. In 1977, Todelar had 344 stations.[2]

After these years, Todelar has seen itself in disadvantage vis-à-vis rival networks RCN Radio and Caracol Radio; since Todelar is essentially a media company it has found difficult to compete in equal terms with those networks, owned by huge corporate conglomerates. Some stations have left the network[6] and some timeslots, specially in the AM stations, are filled with paid programmes by shamans, naturist medicine laboratories and esoteric or religious groups.[3]

Main networks

Radio Continental
Broadcast area Bogotá
Branding HJCE
Slogan Nos oyen y nos creen
Frequency 890 kHz
First air date 1940
Format News / talk
Former callsigns HJCS
Former frequencies 930 kHz (1940-mid 1990s)
Affiliations Todelar
Owner Todelar
Website http://www.todelar.com/

References

  1. 1 2 "Reseña histórica - radio". ASOMEDIOS. Retrieved 14 May 2011.
  2. 1 2 Daniel Camporini. "Historia de la radio en Colombia". Colombia para todos. Retrieved 14 May 2011.
  3. 1 2 3 4 5 6 Gil Bolívar, Fabio Alberto (1992). "Influencia política y poder económico en los medios de comunicación: las cadenas radiofónicas colombianas" (PDF). Revista CIDOB D'Afers Internacionals (in Spanish). Barcelona (23-24): 225–254. ISSN 1133-6595. Retrieved 2011-05-14.
  4. ↑ Moreno Gómez, José Alberto. "Gaspar Ospina (1927-2008)". Patrimonio Fílmico Colombiano. Retrieved 14 May 2011.
  5. ↑ "Todelar, la universidad de la radio, cumple hoy 60 años". El País. 27 November 2013. Retrieved 30 December 2015.
  6. ↑ Cardona, Luis Fernando (1 September 2013). "Vendida Radio Matecaña". La Tarde. Retrieved 30 December 2015.

Coordinates: 4°40′15″N 74°03′34″W / 4.670735°N 74.059321°W / 4.670735; -74.059321


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