Tonara (company)

This article is about the Tonara music application. For the Italian province of Tonara, see Tonara.
Tonara
Industry Software
Founded 2008 (2008)
Founder Yair Lavi
Evgeni Begelfor
Website tonara.com

Tonara is an Israeli music software company that develops the name of both a technology company and the sheet music software it develops. The software is capable of acoustic polyphonic score following, showing the musician's real-time position on the score, and turning the pages automatically as the player reaches the end of a page.[1] The software was initially launched as an iPad application in September 2011. The application includes several free music scores, and additional music scores can be acquired through in-app purchasing.[2] The application also enables users to record their performances, and share them with friends.[3]

Reception

Tonara was launched as an iPad application during the TechCrunch Disrupt [4] conference in San Francisco, on September 12, 2011. The presentation on stage included a live string quartet and a vocal performance by Randi Zuckerberg accompanied by Piano, all of them using Tonara. After its launch, CNN included Tonara in its "Startup stars"[5] coverage of the Battlefield, The Guardian called it "very clever" [6] and Wired magazine described it as “sheet music for the iPad generation… It’s pretty clear that something interactive like this will do to sheet music what Kindle did to hardback books".[7] In October 2011, it was selected by Apple as "App of the Week" in China, Germany, Austria and Switzerland.[8]

The first all-Tonara concert

The first all-Tonara concert took place on November 12, 2011, in New York's Washington Square Park. Two pianists and one violinist played a complete concert repertoire including pieces by Beethoven, Brahms, Bach and Chopin, all from the Tonara store.

See also

References

  1. ↑ "Tonara's iPad app for musicians". Robert Scoble, Building 43, September 14, 2011.
  2. ↑ "FAQ on Tonara".
  3. ↑ "Tonara App".
  4. ↑ "Tonara's iPad App Looks To Reinvent Sheet Music For The Digital Age". Jason Kincaid, TechCrunch, September 12, 2011.
  5. ↑ "Startup stars from TechCrunch Disrupt". Laurie Segal, CNN Money, September 16, 2011.
  6. ↑ Dredge, Stuart (September 13, 2011). "Apps rush: Adele, Tonara, Nosy Crow's Cinderella, Ayn Rand and more". The Guardian, September 13, 2011.
  7. ↑ "The 7 Coolest Startups You Haven't Heard of Yet". Ryan Singel and Mike Isaac, Wired, September 15, 2011. September 15, 2011.
  8. ↑ "Tonara on App Annie".
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