Total Rewards
| Type of business | Private |
|---|---|
| Founded | May 1997 |
| Headquarters | Las Vegas, Nevada, United States |
| Owner | Caesars Entertainment Corporation |
| Launched |
www |
| Current status | Active |
Total Rewards (Europe/North Africa: Player Rewards[1] and South Africa: Emerald Rewards[2]) is a casino loyalty program at nearly all Caesars Entertainment (formerly Harrah's Entertainment) locations.
History
- Began as Total Gold, then re-launched as Total Rewards II, now referred to as Total Rewards
- In 2005, after Harrah's Entertainment bought Caesars Entertainment, Inc., Harrah's announced that the "Connection Card" program (Caesars loyalty program), would be merged into the Total Rewards program. Transferring former Caesars properties from the Connection Card loyalty program to the Total Rewards program began in December 2005 with Flamingo Las Vegas and was completed in May 2006.
- Members earn both Reward Credits and Tier Credits based on play at slot machines and table games.
- Reward Credits may be used towards meals, merchandise and other items.
- Tier Credits are used to determine annual Tier Score.
Properties transferred to Total Rewards
Caesars Entertainment Connection Card:
- 12/6/05 - Flamingo Las Vegas
- 1/17/06 - Bally's Las Vegas
- 1/17/06 - Paris Las Vegas
- 2/7/06 - Bally's Atlantic City
- 2/14/06 - Caesars Palace
- 3/7/06 - Horseshoe Southern Indiana(formerly Caesars Indiana)
- 3/21/06 - Harrah's Casino Tunica(formerly Grand Casino Tunica)
- 4/4/06 - Tunica Roadhouse Casino & Hotel (formerly Sheraton Casino and Hotel Tunica)
- 4/19/06 - Caesars Atlantic City
- 6/07 - Caesars Windsor
Other Acquired Properties:
- April 2010[3] - Planet Hollywood Resort and Casino
Accumulating Credits
Total Rewards is a credit-based loyalty system. The credits can be accumulated to comp any service, from a hotel room to a round of golf.
A guest may accumulate rewards credits at any Caesars property, whether it is by slots, table games or poker (if available). The rate of accumulation is for every $5 spent on a reel slot machine (the traditional slot machine), a credit is earned. For every $10 spent on a video poker machine, a credit is earned. Table games (blackjack, poker, baccarat, etc.) are accumulated differently. The rate is based upon length of play, average bet, and type of game. Also, credits may be accumulated through the Total Rewards Visa credit card, issued by Comenity Bank. For every $1 spent, 1 credit is earned.[4] However Total Rewards Credit Card Charges do not count to tier status. Credit Card charges allow you to earn 1 (one) Reward Credit for every $1.00 in purchases and keeps your Reward Credit balance active as long as you use it at least once every 6 months. The Reward Credits added to your Reward Credit balance do not count towards Tier Score or Tier Status. Also, Total Rewards Social program issues Rewards points for online game play, based on what you pay for credits. (There is no cash winnings, just credits to allow play).
Using Credits
100 rewards credits is equal to $1 of value in comps, short for "complimentaries". For example, if a player has 10,000 rewards credits, he or she can use them to get $100 in comped drinks or towards a room.
Comping using reward credits is dollar for dollar, meaning if the value of the item the guest wants to comp is $20, they'll need $20 in reward credits in order to fully comp the item. If they do not have enough credits, they can partially comp it.
For tier credits, $5 is equal to 1 tier credit on Slot Machines, $10 to 1 tier credit on Video Poker. Table games are rated by supervisors.
Tiers
- Gold - The entry level card that is free to all 21 years or older.[5]
- Platinum - Higher tier requiring 5,000 tier credits earned in a calendar year.(Raised from 4,000 tier credits earned in a calendar year in 2012) [6]
- Diamond - Higher tier requiring 15,000 tier credits earned in a calendar year. (Raised from 11,000 tier credits earned in a calendar year in 2012). There are 3 different diamond levels, low medium and high. Low Diamond requires 15,000 tier credits, medium requires 40,000 tier credits, and high diamond requires 80,000 tier credits. The different levels provide different rewards to members.
- Seven Stars - The highest tier, requiring 150,000 tier credits. Members are not automatically enrolled as they must be invited by their casino host. Some qualifications, aside from tier credits, include not having any outstanding markers (credit), and not being a security issue at any Caesars property. Guests at this level are the priority for all casino workers. Seven Star guests are provided with priority lines and first available service at participating Caesars properties. Seven Stars members are also entitled to up to four nights complimentary at any Harrah's property, given at least 48 hours notice is provided. Also, Seven Stars receive 25% off spa services, and complimentary entry into spas and health clubs at Harrah's, as well as gift shops. These guests are also entitled to one free trip to any Caesars property per year. Included is complimentary airfare, hotel stay, food, and television viewing. Alternatively, they may also take a complimentary annual cruise. All Seven Stars guests are entitled to complimentary hotel stays and television viewing (including adult entertainment) at any Harrah's property. Also, they are entitled to a birthday dinner at the property and restaurant of their choice, with up to three additional guests. Furthermore, they are entitled to one complimentary spa service per year, up to $100 in value. There is also a separate booklet of merchandise only available for purchase by Seven Star guests, including luxury automobiles. Finally, all Seven Star members are eligible to have one companion member per year. These companion members are entitled to the same amenities as a regular Seven Star guest. However, they are excluded from redeeming the annual trip and other larger amenities. Other perks vary from property to property.
- Chairman This level was created for Terry Watanabe, superseding even the Seven Star rank. Perks of this level included "tickets to the Rolling Stones, $12,500 a month for airfare and $500,000 in credit at the gift stores. Harrah's also offered 15% cash back on table losses greater than $500,000, special high-limit games and other incentives." [7] It is unclear if any other Chairman-level player is likely to emerge, for Watanabe's level's of play, resulting in a $189 million loss[8] at CET properties is unlikely to be approached by other gamblers.
Caesars Windsor
Caesars Windsor (formerly Casino Windsor) has fully converted over to the Total Rewards system and now uses Total Rewards cards. However, due to the minimum legal gambling age in Canada being 19 (18 In Québec Province and Alberta), as opposed to 21 in the United States, Caesars has taken some precautionary measures to ensure no one under the age of 21 attempts to gamble at a US Caesars property. At Caesars Windsor, the tiers and benefits are the same at any other property, regardless of the guest's age. However, if a guest is over the age of 19 yet under 21, their card is issued with a special red bar on the card. This is designed to alert employees on the casino floor if they see anyone with these cards attempting to gamble in the United States. These patrons will also receive direct mail offers from Caesars Windsor, but not from any other Caesars property, as they cannot be legally redeemed. Once the guest turns 21, they may be issued a normal Total Rewards card without the red bar.
Charter airline service
On May, 2013, Total Rewards started offering charter airline service from various airports across the United States to Laughlin, Nevada,[9] Atlantic City, New Jersey,[10] Tunica, Mississippi,[11] and Biloxi, Mississippi.[12]
Notes
- ↑ http://www.playerrewardscard.com/
- ↑ http://www.emeraldcasino.co.za/gaming/rewards-programme/
- ↑ http://www.lasvegassun.com/news/2010/feb/19/harrahs-officially-takes-over-planet-hollywood/
- ↑ Credit Card Application | Total Rewards Platinum Plus Visa Credit Card
- ↑ Harrah's Total Rewards: Casino Rewards Benefits
- ↑ Harrah's Total Rewards: Casino Rewards Benefits
- ↑ Berzon, Alexandra (2009-12-05). "The Gambler Who Blew $127 Million - WSJ.com". Online.wsj.com. Retrieved 2011-02-09.
- ↑ "High roller strikes deal with Harrah's over debt - News - ReviewJournal.com". Lvrj.com. Retrieved 2011-02-09.
- ↑ http://www.totalrewards.com/totalrewardsair/tr-air-laughlin.html
- ↑ http://www.totalrewards.com/totalrewardsair/tr-air-atlantic-city.html
- ↑ http://www.totalrewards.com/totalrewardsair/tr-air-tunica.html
- ↑ http://www.totalrewards.com/totalrewardsair/tr-air-biloxi.html