Universal Mind Control (song)

"Universal Mind Control"
Single by Common featuring Pharrell
from the album Universal Mind Control
Released	July 1, 2008
Format	Digital download, CD single
Recorded	2008
Genre	Hip hop
Length	3:33 (album version) 2:52 (radio edit)
Label	GOOD Music, Geffen
Writer(s)	Afrika Bambaataa, Arthur Baker, Chad Hugo, Cosmic Force, Ellis Williams, Ennio Morricone, Florian Schneider, John Byas, John Miller, John Robie, Lonnie Lynn, Pharrell Williams, Ralf Hütter, Robert Darrell Allen
Producer(s)	The Neptunes
Common singles chronology
"I Want You" (2007) "Universal Mind Control" (2008) "Announcement" (2008)
Pharrell singles chronology "Zock On!" (2008) "Universal Mind Control" (2008) "Announcement" (2008)

"Universal Mind Control" is the first single released by Common from his 2008 album of the same name. The single features vocals from Pharrell Williams, who co-produced the song with Chad Hugo under their production team The Neptunes. The music video premiered on Common's official YouTube channel on October 6, 2008.^[1] In a recent Microsoft Zune commercial, Common tells Afrika Bambaataa that, when writing this song, he was influenced by Bambaataa's song "Planet Rock", which the song samples. It is Common's second highest charting single in the U.S. as it peaked at #62 on the Billboard Hot 100. Common uses an interpolation from Gil Scott-Heron's song "No Knock" at the end of his first verse.

Music video

The music video, directed by Hype Williams, premiered on October 6, 2008 on Common's official YouTube account. The music video features Common in black and white clothes with a metal background. Pharrell, wearing a white Billionaire Boys Club T-shirt, is featured in the video, although his head is replaced with a robot skull. In the beginning and end of the video, a red Zune 80 can be seen. The song was featured in the video game DJ Hero.

An alternate official version of the video leaked on September 30, 2008.^[2]

Chart positions

Chart (2008)	Peak position
US Billboard Hot 100[3]	62
US Hot R&B/Hip-Hop Songs (Billboard)[4]	60
US Hot Rap Songs (Billboard)[5]	13

References

1. https://www.youtube.com/watch?v=sp-aymUjNc8
2. https://www.youtube.com/watch?v=O1xN3mrlkAw
3. "Common – Chart history" Billboard Hot 100 for Common. Retrieved January 12, 2015.
4. "Common – Chart history" Billboard Hot R&B/Hip-Hop Songs for Common. Retrieved January 12, 2015.
5. "Common – Chart history" Billboard Hot Rap Songs for Common. Retrieved January 12, 2015.