Veryday

Veryday became the new name of Ergonomidesign in 2012. Veryday, is a Swedish industrial design consultancy based in Bromma, Stockholm, with a design studio in New York City, as well as representation in Singapore, Dubai and London. Veryday has 90+ employees and the CEO is Peter Andén. The company works to create new business opportunities and strengthen brands for their customers. They work within Product Design, Interaction Design, Service Design, Design strategy, Business Innovation and Premium Research. Veryday specializes in physical, cognitive and emotional ergonomics. They have produced more than 350 patents and have won more than 240 design awards. In BusinessWeek's 2008 ranking of leading design agencies, Veryday tied as number 4 in the world.[1] Veryday won the Red Dot Design Team of the year award 2014. In November 2016 Veryday became part of McKinsey & Company.

History

the game application ”Sonic Spree” on the Microsoft Surface table, 2009
"SAS coffee pot, 1988
Pfizers Genotropin Injection Pen, 2003
Speedglas 9100 welding helmet, developed for 3M, 2008
The stroller Brio Go, 2008
The Koenigsegg sports car, 2000

The company started with the foundation of Designgruppen in 1969. The founders were a handful of designers with experience from companies such as AGA, ASEA and IBM. Among the first collaborations were customers as ESAB, Flygt, AGA and The Cooperative Union. Two years later the designer Henrik Wahlforss and his "Ergonomidesign" moved into the same location in the old glue factory in Traneberg outside Stockholm. Ergonomidesign specialized in working with disabled facilities and other user-oriented, inclusive design projects. The two companies got so intermingled that they decided to merge into a single company in 1979. The common focus was the profound studies of the user. The new company, Ergonomi Design Gruppen, moved a year later into a converted chapel in Bromma outside Stockholm, which still today is Veryday’s headquarter. The company was run as co-operative with a rolling CEO and general meetings.

As several other young design firms in the early 1970s, assistive devices would become an important product area for Ergonomi Design Gruppen. In 1972 two of the founders, Maria Benktzon[2] and Sven-Erik Juhlin,[3] carried out deep-going ergonomic and physiological studies to investigate the grip of such as bread knives and saws. This led to pioneering achievements to raise the standards of facilities for the disabled.[4] The result was a wide range of ergonomically designed objects that draw great international attention for RFSU Rehab, Bahco, BabyBjörn, Pfizer and many others. Many of the products are represented at the Swedish National Museum, the Museum of Modern Art (MoMA) in New York and the Design Museum in London. One of the exhibits is the world's first angled kitchen knife designed for Gustavsberg in 1973.

Throughout the 1980s, Ergonomi Design Gruppen continued to work on user-oriented, inclusive products and work environments, with a heavy emphasis on systematic user research, stakeholder collaboration and sustainability.

When the economy picked up in the mid-1990s, Ergonomi Design Gruppen started to grow by employing young designers that added new, complementary skills meanwhile they shared the same fundamental values as the founders. Veryday has in the last ten years extended its reach by adding new services, entering new market segments and opening new offices. Today Veryday works within Product Design, Interaction Design, Service Design, Design Strategy, Business Innovation and Premium Research. In 2016 the company has about 90+ employees and 5 branches around the world. In 2012 the company opened up a design studio in downtown Manhattan NYC.

Products and services

Veryday develops products and services in areas such as life sciences, consumer electronics, sports, children’s design, vehicle design, construction and tools and much more.

In interaction design they recently launched an application for the Microsoft Surface table, using Multi-touch and Multi-user techniques. The application, Music Quiz, is a game where 6 players compete in knowing songs and artists. You just roll the dice and start playing. And when you turn the table-top around, you enter the Music Store where you simply place you mobile phone on the table to buy music, concert tickets etc. or place your friends’ phones next to yours to share playlists. Their newest application to be demonstrated on the Surface table is the software "Helping Hands>", showing the future of integrated health care. The unveiling took place at the Medica/Compamed trade fair in Germany in November 2009.

Veryday envision how people will manage their health in 2015. The future scenario shows how, through embedded sensors in our clothes, wrist watches, necklaces, shoes etc. it will be possible to constantly monitor biometric data. These vast amounts of data are accessible to a network of ‘smart objects’ e.g. mobile devices and ‘smart’ homes, furniture and environments. This means that people's biometric data will be accessible everywhere, all the time, for the user and others that have been allowed access, for example doctors, family and relevant networks. The smart devices also allow the user to have constant access to contacts and services in the private network directory of doctors, fellow patients and other daily health care programs such as diet, exercise and prescription medicine.

With life science being one of the major industries for Veryday, the company has developed several medical devices during the years, e.g. Pfizers Genotropin Injection Pen, the ventilator Servo-i for Maquet and the asthma inflammation monitor Niox Mino for Aerocrine.[5]

Veryday also designs equipment, work protection and machine constructions for industrial enterprises, aiming to reduce accidents and musculoskeletal injuries. The company is known for its award winning welding helmet Speedglas,[6] owned by the American company 3M. Ergonomidesign has developed over 400 different products for Bahco, for example the recently released handsaw with exchangeable blades that won a Red Dot Design Award and an IF iF product design award 2009. Another example is the working gloves "Tegera Pro Vibration Control" for Ejendals. They received the Red Dot Award "Best of the Best" in 2007 and IDEA, International Design Excellence Award[7] Gold Award in 2009.

One of Veryday’s oldest products is the drip-free serving pot for SAS from 1988, designed by Maria Benktzon and Sven-Eric Juhlin. The pot has been produced in more than 500,000 copies and is used by over 30 airlines worldwide. 1992 the pot was followed by an ergonomically designed service set and a juice jug in 1994.

Other award-winning and appreciated innovations are the phones series Doro Care where the designers have developed cell phones and other consumer electronics products to facilitate the use for seniors and others who require easy-to-use products. For the sports industry Veryday has through their ergonomic and physiological studies in how the hand grips different objects, developed the bicycle handlebars Ergo and the saddles Terry Fly, for the German company RTI Sports.

One of Veryday's oldest clients is the company BabyBjörn, where collaboration goes over 30 years back in time. Håkan Bergkvist is one of the designers behind the original design of the BabyBjörn carrier, as well as many others of the products in the BabyBjörn collection. The story of the carrier began when Håkan came back from maternity leave in 1991. At this time BabyBjörn got in contact with Veryday to start a collaboration. In addition to the carrier Veryday and BabyBjörn have developed: children stools, children's cutlery, bibs and more for young children and their parents.

Ergonomics3

Veryday has always been human-centered in their design and have over the years conducted in-depth research and study on how people use various products. In this way, Veryday have obtained important knowledge about how people act, think and feel in a variety of areas. The company is studying three different aspects of the human being: physical, cognitive and emotional ergonomics.

Physical ergonomics is how Veryday is committed to develop products, machines and environments with the utmost respect of how the human body works, so that they will be effective, reliable, safe and comfortable to use at the same time as they will reduce the risk of repetitive strain injuries. Cognitive ergonomics affects how people interpret and understand the outside world. Mastering cognitive ergonomics has become particularly important for Veryday when it comes to ameliorate digital interfaces, especially while developing complex, high-tech or automated systems. Emotional Ergonomics evolve around how to design products and services so that users will find them attractive, meaningful, engaging or safe to use. The field of emotional ergonomics is concerned with the emotional aspects of peoples’ interactions with products, services or systems.

Awards and recognition

Through the years Veryday have received over 240 national and international awards. Among the latest awards is Red Dot Design Team of the year award,

In 2006 the journalist Susanne Pagold and designer Gábor Palotai wrote the book "Function Rules" telling the story about Veryday and their targeted work to try to improve the quality of life for people by creating best-selling products that are functional, inclusive, attractive and sustainable.

Medical Design Excellence Award Interaction awards

And many more.

Clients

3M, ABB, Absolut Vodka, Aerocrine, ArjoHuntleigh, Assa Abloy, AstraZeneca, BabyBjörn, Bahco, BRIO, Cochlear, Doro, DuPont, Ejendals, Electrolux, Elekta, Etac, Flir, Gambro, Gillette, Haglöfs, Hitachi, Hultafors, IKEA, Ikonoskop, Koenigsegg, Lilleborg, Novo Nordisk, Nycomed, Novartis, Peak Performance, Pepsi Co, Pfizer, Procter & Gamble, Roche Sony, Samsung Spotify SAS, Siemens, Telia, Toyota, Unilever, Volvo

Sources

References

  1. ↑ "Table: Design Winners for 2008…". July 17, 2008. Archived from the original on August 8, 2008. Retrieved July 1, 2014.
  2. ↑ moma.org
  3. ↑ moma.org
  4. ↑ Svenska formrebeller, Historiska Media, 2008
  5. ↑ aerocrine.com
  6. ↑ "3M Worldwide: Speedglas™ Welding Shields". speedglas.com. Retrieved July 12, 2014.
  7. ↑ "Industrial Designers Society of America - IDSA". idsa.org. Retrieved July 12, 2014.
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