Vogue Italia

Vogue Italia

Amber Valletta on the cover of Vogue Italia
Editor-In-Chief Franca Sozzani
Categories Fashion
Frequency Monthly
Circulation 145,000 (2007).[1]
Publisher Condé Nast
First issue 1965 (1965)[2]
Company Vogue Italia
Country Italy
Based in Milan
Language Italian
Website vogue.it/en

Vogue Italia is the Italian edition of Vogue magazine. Owned by Condé Nast International, it is the least commercial of all editions of Vogue magazine[3] and has been called the top fashion magazine in the world.[4]

Its imagery is frequently shocking and provocative; according to the art director of British Vogue, its photographs "go beyond straight fashion to be about art and ideas".[1]

History

Vogue Italia and the Italian fashion industry have historically had a symbiotic relationship, with Vogue Italia contributing to Milan's domination of the fashion world.[1]

Recent influential editorials have included Steven Meisel's September 2006 "State of Emergency", a visual play on the War on Terror,[5] and Meisel's July 2007 "Rehab", addressing recent celebrity visits to rehab clinics.[6][7] and the August 2010 Issue, featuring Kristen McMenamy, shooting on the site of the BP Oil Spill in the Gulf of Mexico.[8]

All Black issue

The July 2008 issue featured only black models, photographed by Steven Meisel[9] and the articles pertained to black women in the arts and entertainment.[10] The magazine claimed to showcase black models in response to anger caused by the disinclination of fashion magazines to display black models on their covers. Fashion industry insiders claim black models are featured less often because they are unable to sell. This statement, along with the formation of a protest group in New York City that challenges racism in the industry, convinced Italian Vogue's editor, Franca Sozzani to create this issue.[11] The issue included established supermodels like Vivien Tan, Yasmin Warsame, Alek Wek, Rachel D. Vancelette, Veronica Webb, Noemie Lenoir, Iman, Liya Kebede, Tyra Banks and Naomi Campbell, as well as contemporary models, including Jourdan Dunn, Chanel Iman, Arlenis Sosa, and Sessilee Lopez. This specific issue also brought in Toccara Jones, the first black plus-sized model to be in the pages of the high fashion magazine. Instead of the issue not selling, it became the highest selling issue of Italian Vogue ever, and had run out of print twice, which marked the first time in Condé Nast history that the magazine reprinted an issue to satisfy demand.[12] The reprinted copies had the tag lines: "Most Wanted Issue Ever" and "First Reprint" banded across the front.[13]

However, even though the advertising pages went up 30 percent, there was a "glaring lack of black models" in them. Meisel said: "I've asked my advertising clients so many times, 'Can we use a black girl?' They say no. Advertisers say black models don't sell."[12][13]

VogueEncyclo

VogueEncyclo is a fashion encyclopedia founded by Vogue Italia (Condé Nast Digital). It went live on 10 October 2011. It has an archive with topics ranging from A–Z: fashion and costume, designers, photography, cinema, people, mania, bloggers, fabrics and architecture. Anyone is free to participate, all articles have bylines and Vogue staff reviews all submissions.

The whole of the content is accessible in either English or Italian.[14]

See also

References

  1. 1 2 3 Bella Italia: a look into the why Italian Vogue is still on top Daily Mail.
  2. ↑ Vogue Italia on Condé Nast International's website.
  3. ↑ "Bella Italia: a look into the why Italian Vogue is still on top". Daily Mail. 17 September 2007. Retrieved 29 August 2012.
  4. ↑ Press, Debbie (2004). Your Modeling Career: You Don't Have to Be a Superstar to Succeed. New York: Allworth Press. ISBN 978-1-58115-359-0.
  5. ↑ Joanna Bourke (12 September 2006). "A taste for torture?". The Guardian. Retrieved 26 November 2011.
  6. ↑ Huntington, Patty (17 August 2007). "Rapid detox: Meisel's Girls, Interrupted push rehab chic". Blogs. Retrieved 26 November 2011.
  7. ↑ "'A fun take on rehab chic' – brave or sick?". The Times. 16 August 2007. Retrieved 26 November 2011.
  8. ↑ Archived September 4, 2010, at the Wayback Machine.
  9. ↑ (Italian)The Black Issue The July 2008 «Vogue Italia» special issue. Retrieved 24 July 2010.
  10. ↑ Horyn, Cathy (18 June 2008). "Beauty and Soul". NY Times. Retrieved 1 July 2008.
  11. ↑ Lucy Cockcroft (20 June 2008). "Italian Vogue shows black models only". Telegraph. Retrieved 1 July 2008.
  12. 1 2 "Italian Vogue's "Black Issue" Goes Into Reprints". Glossed Over. 23 July 2008. Retrieved 26 November 2011.
  13. 1 2 Stableford, Dylan (21 July 2008). "'All-Black' Italian Vogue White Hot at the Newsstand". Foliomag. Retrieved 26 November 2011.
  14. ↑ Martens, Cynthia. "Franca Sozzani's Vogue Encyclo Launches". WWD. Retrieved 22 March 2013.
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