WAXX

WAXX

City	Eau Claire, Wisconsin
Broadcast area	Eau Claire, Wisconsin
Branding	Today's WAXX 104.5 (pronounced as the word "wax")
Slogan	Today's Country
Frequency	104.5 MHz FM
First air date	1950s
Format	Country
ERP	100,000 watts
HAAT	549 meters
Class	C
Facility ID	9866
Transmitter coordinates	44° 39' 51.00" N 90° 57' 41.00" W
Callsign meaning	stacks of "waxx" (vinyl records)
Former callsigns	WEAU-FM (?-1970s)
Owner	Mid-West Family Broadcasting (Mid-West Management, Inc.)
Sister stations	WAYY-AM, WEAQ, WECL-FM, WIAL-FM, WDRK-FM
Webcast	Listen Live
Website	todayswaxx1045.com

WAXX (104.5 FM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Fairchild, Wisconsin, sharing the same tower as WEAU.

History

The station was originally WEAU-FM, an FM station co-owned with WEAU-TV in Eau Claire. When WAXX-AM 1150 was purchased and brought under the same building as WEAU-TV/WEAU-FM, WEAU-FM began simulcasting WAXX-AM's country format. In the 1970s, WEAU-FM was renamed WAXX-FM, and eventually the country format was aired exclusively on the FM dial (WAXX-AM was renamed WAYY-AM in the 1970s and changed formats to oldies, eventually settling on news/talk in 1990).

WAXX & WAYY were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. WAXX, WAYY and new sister stations WIAL-FM, WEAQ-AM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.

WAXX unveiled its current logo (and added the "Today's" to their branding) in October 2005.

WAXX was the first radio station in the Eau Claire market to broadcast live 24 hours a day on the Internet, beginning March 31, 2006.

WAXX has been awarded several NAB Marconi Radio Awards over the years, including "Small Market Station of the Year" in both 2000 and 2007.

WAXX's "Alex & Cora" Morning won the Wisconsin Broadcaster's Award for best Medium Market Morning Show in Wisconsin in 2013. The Morning Show was also nominated for a Marconi Award for the Best Small Market Morning Show in America in 2013.

WAXX signature voice is John Willyard, voice of the CMA Awards since 1996, whose signature voice work is heard on many notable Country stations across North America.

On the evening of Tuesday, March 22nd, 2011, the tower near Fairchild, WI, carrying WAXX's signal collapsed. The station had to broadcast at low power using a tower next to their studios that only reached the Eau Claire / Chippewa Falls metro area until the its main tower was rebuilt; the station also was broadcasting for the Spencer/Marshfield area also on 104.5. WAXX programming was temporarily carried on WECL 92.9 for several days after the collapse, displacing that station's programming. Early in the afternoon of Friday, January 27, 2012, WAXX-FM started transmitting from a new tower at the Fairchild site, at the same height as the previous collapsed tower.

WAXX and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

With its location, power, and height, it can be heard as far away as Stillwater, Minnesota, Rochester, Minnesota, Waukon, Iowa, Viroqua, Wisconsin, Waupaca, Wisconsin, Rhinelander, Wisconsin, Sauk City, Wisconsin, Ironwood, Michigan, and Spooner, Wisconsin. Under certain conditions it can be heard in Grand Marais, Minnesota and Manistee, Michigan, both over 200 miles away from Fairchild.

External links

WAXX official website

Query the FCC's FM station database for WAXX

Radio-Locator information on WAXX

Query Nielsen Audio's FM station database for WAXX

Radio stations in the Eau Claire, Wisconsin market

By AM frequency	680 790 880 1050 1150 1400 1430

By FM frequency	88.3 89.7 90.5 91.3 92.1 92.9 94.1 95.1 95.9 96.3 96.9 98.1 98.7 99.9 100.7 101.5 101.9 102.7 103.7 104.5 105.7 106.7

By callsign	W254CN WATQ WAXX WAYY WBIZ WBIZ-FM WCFW WDMO WDRK WDVM WEAQ WECL WHEM WHWC WHYS-LP WJLM-LP WIAL WIEC-LP WISM-FM WMEQ WMEQ-FM WOGO WQRB WRDN WRFP-LP WUEC WVCF WWIB WWJC

Nearby radio markets La Crosse Minneapolis–St. Paul Rice Lake–Spooner Rochester Wausau–Stevens Point See also List of radio stations in Wisconsin

Country radio stations in the state of Wisconsin

By call letters	KDKE - Superior/Duluth MN WACD – Antigo WAQE – Rice Lake WATQ – Chetek WAXX – Eau Claire WBFM – Sheboygan WBKY – Portage WBSZ – Ashland WCOW-FM – Sparta WCQM – Park Falls WCUB – Two Rivers WCYE – Three Lakes WDDC – Portage WDEZ – Wausau WDKF – Sturgeon Bay WDLS – Wisconsin Dells WDMP – Dodgeville WDMO – Baldwin WDMP-FM – Dodgeville WDUX – Waupaca WEKZ – Monroe WFON - Fond du Lac WGEE – New London WGLR-FM – Lancaster WHDG – Rhinelander WHIT – Madison WHSM-FM - Hayward WHTL-FM – Whitehall WISS – Berlin WIXK – New Richmond WJMC-FM – Rice Lake WJMQ – Clintonville WJMT – Merrill WJVL – Janesville WKQH – Marathon WKTI – Milwaukee WLTU - Manitowoc WMAD – Sauk City WMBZ – West Bend WMIL-FM – Waukesha WNCY-FM – Neenah-Menasha WNFM – Reedsburg WNRG-FM – Brookfield WOBT – Rhinelander WOCO – Oconto WOKY – Milwaukee WPCK – Denmark WPKR – Omro WPLT – Spooner WQCC – La Crosse WQPC – Prairie du Chien WQRB – Bloomer WRCO-FM - Richland Center WRDN – Durand WRJC – Mauston WRLU – Algoma WSLD – Whitewater WTCH – Shawano WTMB – Tomah WVRE – Dickeyville WVRQ-FM – Viroqua WWQM-FM – Middleton WXCX - Siren WXRO – Beaver Dam WYTE – Marshfield

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Wisconsin

Coordinates: 44°39′51″N 90°57′41″W / 44.6641°N 90.9615°W / 44.6641; -90.9615

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