WWLP-DT2

WWLP-DT2
Springfield/Holyoke, Massachusetts
United States
Branding The CW Springfield
22 News (newscasts)
Slogan TV Now (general)
Working For You
Channels Digital: WWLP-DT 11.2 (VHF)
Virtual: 22.2 (PSIP)
Translators 28.2 (UHF) WFXQ-CD2 Holyoke
Affiliations The CW (via The CW Plus; 2006–present)
Owner Media General
(WWLP Broadcasting, LLC)
First air date September 1998 (1998-09)
Call letters' meaning see WWLP
Sister station(s) WCTX, WTNH, WPRI-TV,
WNAC-TV, WTEN, WXXA-TV
Former callsigns "WBQT" (September 1998 through March 31, 2015)
Former affiliations The WB (via The WB 100+, 1998–2006)
Transmitter power 10 kW (digital)
Height 247 m (digital)
Facility ID 6868 (digital)
Transmitter coordinates 42°5′4.8″N 72°42′13.3″W / 42.084667°N 72.703694°W / 42.084667; -72.703694 (digital)
Licensing authority FCC (digital)
Website TheCWSpringfield.com

WWLP-DT2 is the CW-affiliated television station for the Pioneer Valley of Western Massachusetts. It is a second digital subchannel of NBC affiliate WWLP (owned by Media General) and is part of the national CW Plus service. Over-the-air, it broadcasts a 720p high definition digital signal on VHF channel 11.2 (or virtual channel 22.2 via PSIP) from a transmitter on Provin Mountain in Agawam's Feeding Hills section. Along with continuing to be carried by Comcast channel 16 standard definition (with an addition of a high definition feed on digital channel 820, as of April 1, 2015), WWLP-DT2 "The CW Springfield" can also continue to be seen on Charter on channel 13 standard definition (with an addition of a high definition feed on digital channel 788, as of Mid-April 2015) by viewers in Hampden, Hampshire, and Franklin counties; thus offering access to the high definition feed for The CW for the first time in the Pioneer Valley of Western Massachusetts.[1][2][3]

WWLP-DT2's parent station has studios at Broadcast Center in Chicopee's Sandy Hill section (next to the I-391 and MA 116 interchange). WWLP-DT2 is simulcasted over-the-air on a second subchannel of a Class A repeater, WFXQ-CD. This airs a low-powered digital signal on UHF channel 28.2 (also redirecting to virtual channel 22.2 via PSIP) from a transmitter at the old Mount Tom Ski Area summit in Holyoke.

History

Its former logo as a cable-only CW affiliate.

What is now WWLP-DT2 began its life in September 1998 as WBQT , a cable-only affiliate of The WB Television Network through the national WB 100+ service. Since it was only available on cable, the call sign was fictional in nature and thus not officially recognized by the Federal Communications Commission (FCC). As a WB 100+ station, it was one of the few in the group that was not aligned with an established over-the-air station in the market. WBQT did not initially replace out-of-market WB affiliates (such as WPIX from New York City, WBNE from Hartford, and WLVI from Boston) on local cable systems.

In 1999, WBQT was taken off of AT&T Broadband systems serving the majority of the Springfield/Holyoke market. When Comcast took over AT&T's cable system in 2001, the company began a push to expand WBQT's reach. In late-2001, it replaced out-of-market WB affiliates on most systems with near total replacement taking place by 2003. Throughout the station's affiliation with The WB, it was known on-air as "Pioneer Valley's WB 16" (named after its channel location) and had its own logo.

On January 24, 2006, The WB and UPN announced the two networks would shut down and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. During months of confusion, it was unknown what would happen to WBQT. Some WB 100+ stations in the United States were being shut down as a result of over-the-air stations adding The CW as a secondary affiliation or on a new digital subchannel. There was no over-the-air UPN affiliate in the Springfield/Holyoke market that would have most likely taken The CW affiliation as a result of WBQT being cable exclusive. By then, WBNE (now WCTX) had been serving the Pioneer Valley as the default UPN affiliate on cable.

There was an early-2006 sign-on of low-powered W28CT broadcasting from the summit of the old Mount Tom Ski Area in Holyoke. After a short period of time, the station's call letters were changed to WXCW-CA in anticipation of it becoming an affiliate of that network. In August 2006, the call letters changed again to WFXQ-CA after it was announced WBQT would become Springfield's CW affiliate. The station (now WFXQ-CD) eventually became a full-time repeater of WWLP. As it joined The CW, WBQT also became part of The CW Plus, a similar operation to The WB 100+. The station began airing promotions of the new network with WBQT's branding becoming "Pioneer Valley CW".

The official merge of The WB and UPN occurred on September 18. By this point, the new CW logo was airing on all on-air promos and WBQT started using its new branding. As a result of joining The CW, a new web address was created for the station. As a WB affiliate, it did not have a website. The new web address is formatted in a generic website for CW Plus stations featuring a programming grid with WBQT's updated logo being present. Although its two cable channel locations (Charter channel 13 and Comcast channel 16) are seen in one version of its logo, the station does not identify them as part of its branding.

During its cable-exclusive period with The WB and The CW, the station did not have an actual owner and had a signal provided to cable companies through a closed circuit satellite feed. On January 1, 2015, WWLP took over promotional and advertising responsibilities of WBQT from the area's cable companies. As a result, the service was added to the second subchannel of WWLP in order to offer over-the-air viewers access to The CW for the first time. The main station launched a prime time newscast at 10:00PM on this CW subchannel on April 13, 2015. It also started replaying WWLP's weekday morning lifestyle show, Mass Appeal, at 1:00PM, and as of April 1, WBQT "Pioneer Valley CW" was re-branded as "The CW Springfield" as well.[1][2]

References

  1. 1 2 "The CW moving to a new home in WMass; station will air 22News at 10:00". WWLP. March 13, 2015. Retrieved February 29, 2016.
  2. 1 2 "The CW Springfield is now live on the air". WWLP. April 1, 2015. Retrieved February 29, 2016.
  3. ↑ WWLP-DT2 "The CW Springfield" Here's Where To Watch Us…
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