WIST-FM

WIST-FM
City	Thomasville, North Carolina
Broadcast area	Piedmont Triad
Branding	La Raza 98.3
Frequency	98.3 MHz
Format	Regional Mexican
ERP	1,700 watts
HAAT	128 meters
Class	A
Facility ID	27123
Transmitter coordinates	35°57′41″N 80°02′13″W / 35.96139°N 80.03694°W / 35.96139; -80.03694
Former callsigns	WTNC-FM (?-1981) WEYE (1981-1984) WTHP (1984-1993) WFAZ (1993-1997) WIST-FM (1997-2004) WIST (2004-2005)
Owner	GHB Broadcasting
Sister stations	WBLO
Website	http://larazalaraza.com/triad/

WIST-FM is a Regional Mexican outlet serving the Piedmont Triad region of North Carolina. The GHB Broadcasting station is licensed to Thomasville, North Carolina. The studios and transmitter are co-located in High Point, North Carolina.

History

The station started in Thomasville, North Carolina as WTNC-FM. During its history, its call letters have included WEYE. At one point, the station played country music during the day and urban contemporary music at night. During the 80s, 98.3, with the call sign WTHP, was one of the first oldies stations in the area.

Buddy Poole, one of several partners who bought the station along with WTNC in 1984, was general manager from 1984 until 2002, when he bought WSAT in Salisbury.^[1]

On May 5, 1989, the station lost its tower when severe storms struck the area.

In the mid-90s, under the calls WFAZ, 98.3 played contemporary Christian music. After the station's sale to GHB Broadcasting, a switch was made in 1997 to adult standards,^[2] mostly from the Satellite Music Networks format Stardust. The call letters WIST-FM were chosen at this time.

During most of 2004, the former WTNC was WIST-AM, airing most of the FM station's programming. In 2005, WIST-AM became sports talk WBLO "790 The Ball". WAAA (now WTOB) in Winston-Salem began airing the station's programming at that time, but that station was not able to broadcast at full power and has since changed to sports talk.^[3]

The FM station changed to classic country as "Country Legends 98.3" in October 2005.^[4]

On June 4, 2010, Norberto Sanchez of Norsan Multimedia said that his company will lease WIST-FM and WBLO, with an option to buy. WIST-FM would have a Spanish language format, including broadcasts of the NFL Carolina Panthers Radio, serving the Triad area.^[5] The change on the FM station took place at 6 P.M. June 30, after George Jones' "Who's Gonna Fill Their Shoes" played.

References

↑ "Poole celebrates 50 years in radio, is grand marshal of Faith parade". Salisbury Post. July 3, 2014. Retrieved July 3, 2014.
↑ Lex Alexander, "Radio Station Drops Christian Format", Greensboro News & Record, January 28, 1997.
↑ "Radio Station Becomes ESPN 980," Greensboro News & Record, May 6, 2008.
↑ Pat Kimbrough, "Radio Station Changes Format", High Point Enterprise, October 21, 2005.
↑ Mark Washburn, "Spanish broadcaster adds 2 stations," The Charlotte Observer, June 5, 2010.

External links

Query the FCC's FM station database for WIST

Radio-Locator information on WIST

Query Nielsen Audio's FM station database for WIST

Radio stations in the Winston-Salem–Greensboro–High Point, North Carolina market

By AM frequency	600 700 740 790 830 880 950 980 1040 1070 1090 1200 1220 1230 1300 1320 1340 1380 1400 1420 1440 1470 1490 1500 1510 1520 1550 1560 1590

By FM frequency	88.5 89.3 89.5 91.3 90.1 90.5 90.9 92.3 93.1 94.1 94.5 95.5 96.7 97.1 98.1 98.3 98.7 99.5 99.9 100.3 101.1 102.1 103.1 103.5 104.1 104.7 105.1 105.7 106.7 107.5

By callsign	W260CG WBFJ WBFJ-FM WBLO WBRF WCOG WDSL WEAL WFDD WFOZ-LP WGOS WHPE-FM WIST-FM WJMH WKEW WKRR WKTE WKVK WKZL WLOE WLXN WMAG WMFR WMKS WMYN WNAA WPAQ WPAW WPET WPIP WPOL WPTI WQFS WQMG WREV WSGH WSJS WSML WSMW WSMX WSNC WSYD WTJY WTOB WTQR WTRU WUAG WVBZ WWBG WWLV WWNT WXRI WYMY WYSR WYZD WZOO

North Carolina radio markets Asheville Charlotte Fayetteville Greensboro–Winston-Salem–High Point Greenville–New Bern–Jacksonville Raleigh–Durham Other North Carolina radio regions Elizabeth City–Nags Head Roanoke Rapids–South Hill Rocky Mount–Wilson Wilmington See also List of radio stations in North Carolina

Spanish-language radio stations in the state of North Carolina

Stations	WCXN – Claremont WEED – Rocky Mount WETC – Wendell-Zebulon WFEC-LP – Winston Salem WGBT – Eden WGSB – Mebane WGSP – Charlotte WGSP-FM – Charlotte WLLN – Lillington WLLQ – Chapel Hill WLQB – Ocean Isle Beach WNOW – Mint Hill WOLS – Waxhaw WREV – Reidsville WRTG – Garner WSGH – Lewisville WSRP – Jacksonville WTIK – Durham WWBG – Greensboro WWNT - Winston-Salem WXNC – Monroe WYMY – Burlington WYSR – High Point WZUP – La Grange

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in North Carolina See also Classical Jazz Religious Spanish Smooth Jazz Other

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