WOLI (AM)

WOLI
City	Spartanburg, South Carolina
Broadcast area	Upstate South Carolina
Branding	Activa 103.9
Frequency	910 kHz
Translator(s)	105.7 W289BS (Spartanburg)
First air date	September 1, 1940 (as WORD)
Format	Regional Mexican (WTOB-FM simulcast)/Brokered programming
Power	3,600 watts daytime directional 890 watts nighttime directional
Class	B
Facility ID	34388
Transmitter coordinates	35°01′10.00″N 82°00′36.00″W / 35.0194444°N 82.0100000°W / 35.0194444; -82.0100000
Callsign meaning	W OLdIes (Dates back to when sister FMs WOLT/WOLI-FM were both known as "Oldies 103".)
Former callsigns	WORD (1940-2002) WSPA (2002-2005)
Owner	TBLC Holdings, LLC (TBLC Greenville Stations, LLC)
Sister stations	WTOB-FM
Webcast	Listen Live
Website	WOLI Online

WOLI (910 AM) is a regional Mexican/brokered programming radio station located in Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with power of 3,600 watts in the daytime and 890 watts at night under separate directional signal patterns.

History

WSPA 950 AM signed on the air on February 17, 1930 as South Carolina's first radio station, beating out WCSC/Charleston and WIS/Columbia by several months. The station was owned by Virgil Evans during its first 10 years on the air. WSPA was sold on June 1, 1940 to the Spartanburg Advertising Company, a group that was formed with the intention on starting a second radio station in Spartanburg, WORD 910 AM, which signed on in September of that year utilizing studio and tower space from WSPA.

In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market. This was completed on March 17, 1947 when WSPA and WSPA-FM was sold to Liberty Life Insurance and WORD was sold to Spartan Radiocasting (WSPA-FM 98.9 signed on as South Carolina's first FM station on August 29, 1946).

In 1952, a dispute erupted between both Spartan Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg. It was settled in 1958 when Spartan Radiocasting bought back WSPA and WSPA-FM from Liberty Life Insurance and spinning off WORD and their FM sister WDXY 100.5 to different ownership.

In 2002, Entercom (then owners of WORD/WYRD) swapped WORD's programing and call letters from 910 AM over to its newly acquired sister, WSPA's signal at 950 AM to gain better coverage. Then in 2005, WSPA as well as the FMs WOLI/WOLT were spun off to Davidson Media Group. The WSPA call letters were dropped per an agreement with WSPA-TV to surrender the WSPA calls if the radio station ever changed hands. New calls of WOLI took to the air and simulcasted parts of WOLI-FM programing with brokered programing. In 2007, the simulcasting with the FM ended and the station switched to Spanish Religious programing, but retained the brokered programming, which then switched to black gospel January, 2011 through August 2011, a few months of which were simulcast from Davidson-owned WRJD (then known as "Rejoice 1410" in Durham, North Carolina).

September 1, 2011, WOLI relaunched as Yahoo! Sports Radio 910 until January 2012.

In August 2012, WOLI once again became Spartanburg's home to Wofford Terrier sports. After the Terriers left WOLI after the 2004 season, they returned to 910 AM as well as 105.7 FM.

On January 7, 2013, WOLI was relaunched as Earth 105.7 FM with an Oldies format.

On March 1, 2013, the Earth FM oldies format moved to WOLT (since renamed WRTH).^[1] WOLI was relaunched as The Source @ 105.7/AM 910 with an adult standards and brokered programming format. The station also airs local sports.

On July 13, 2015, Davidson Media sold WOLI and eleven other stations to TBLC Holdings, with the sale to be completed on September 30, 2015.^[2] The sale was consummated on November 5, 2015, at a purchase price of $3.5 million.

On November 5, 2015, WOLI changed their format to regional Mexican, branded as "Activa 103.9" (simulcasting WTOB-FM 103.9 FM).

References

↑ "WOLT/Greenville,SC Debuts Earth FM" Oldies from Radio Insight (March 1, 2013)
↑ https://radioinsight.com/blog/headlines/93678/davidson-media-sells-ten-in-carolinas-kansas-city/ "Davidson Media Sells 12"]

External links

Query the FCC's AM station database for WOLI

Radio-Locator Information on WOLI

Radio stations in the Greenville–Spartanburg (Upstate South Carolina) market

By AM frequency	660 800 910 950 1020 1070 1230 1260 1280 1300 1330 1360 1400 1440 1490 1530 1540 1580

By FM frequency	89.3 89.7 90.1 91.1 91.5 92.5 93.3 93.7 94.5 95.5 95.9 96.3 98.1 98.5 98.9 99.5 99.9 100.5 101.1 101.5 102.5 103.1 103.3 103.9 104.9 105.5 106.3 106.9 107.3

By callsign	W209CM W242BX W253BG W258CB WAIM WANS WASC WBWT-LP WCCP-FM WCKI WCSZ WDAB WELP WEPR WESC-FM WFBC-FM WGTK-FM WGVL WHQA WHZT WJMZ-FM WKSF WLFJ WLFJ-FM WMIT WMXP-LP WMYI WOLI WORD WPCI WPJF WPJM WRIX WROO WROQ WRTH WSPA-FM WSPG WSSL-FM WTBI WTOB-FM WTPT WYFG WYRD WYRD-FM

Defunct	WFIS/1600

South Carolina radio markets Charleston Columbia Florence Greenville–Spartanburg Myrtle Beach Rock Hill Other South Carolina radio regions Hilton Head See also List of radio stations in South Carolina

Spanish-language radio stations in the state of South Carolina

Stations	WAZS- Summerville WBLR – Batesburg WCEO – Columbia WDAB – Travelers Rest WGSP-FM – Pageland WOLI – Spartanburg WTOB-FM – Easley WZJY – Mount Pleasant

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in South Carolina See also Classical Jazz Religious Spanish Smooth Jazz Other

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