WXUS

WXUS
City	Dunnellon, Florida
Broadcast area	Gainesville-Ocala, Florida
Branding	U.S. 102.3
Slogan	The Crossroads of Country and Rock
Frequency	102.3 MHz
First air date	March 3, 1969 (as WTRS-FM)
Format	Country/Southern rock
ERP	50,000 watts
HAAT	149 meters (489 feet)
Class	C2
Facility ID	3056
Callsign meaning	W X US 102.3
Former callsigns	WTRS (1969-2016)
Owner	JVC Media, LLC (JVC Media of Florida, LLC)
Webcast	Listen Live
Website	us1023.com

WXUS, known as "U.S. 102.3", is a commercial FM radio station licensed to Dunnellon, Florida, and broadcasting to the Gainesville-Ocala media market on 102.3 MHz. It is owned by JVC Broadcasting and airs a radio format combining country music and Southern-influenced classic rock.^[1] WXUS's transmitter is off West Highway 328 in Dunnellon.^[2]

History

WTRS-FM

WXUS first signed on the air on March 3, 1969 as WTRS-FM, with 3,000 watts of power.^[3] WTRS-FM was Dunnellon's first radio station and one of the earliest successful FM Top 40 stations. The station was sold in 1975 after one of its owners died in an automobile accident, and the format was changed to "Contemporary Easy Listening," a hybrid of beautiful music and adult contemporary. WTRS-FM was converted to a country format in 1978, and became one of West-Central Florida's most popular stations. The station was sold again in 1981 and switched to Drake-Chenault's beautiful music format, only to switch back to country music after only six months following a deluge of listener complaints. WTRS had been a country station continuously until 2016. In 1983 the station was sold to its then-owner, Asterisk Communications, who upgraded the WTRS signal from 3,000 to 50,000 watts and in 1988 moved the station to new studios in Ocala.

WTRS is unusual among country stations in that it takes an implicitly male-oriented approach, particularly during the drive times. The Bubba the Love Sponge Show, a show typically aired on active rock stations, airs on WTRS' morning drive lineup. The station's afternoon drive show, "Dave and Bo," also aims for a male audience.

On June 29, 2016 at 10 a.m., WTRS relaunched with a country-southern rock hybrid format, branded as "U.S. 102.3".^[4] The station changed its call sign to WXUS on July 5, 2016.

WTRS-AM (1970-1992)

In 1970, WTRS added an AM station, broadcasting on 920 kHz with 500 watts of power. Beginning as a beautiful-music station, AM 920 alternated between country and easy-listening formats through the 1970s. The calls were briefly WGAM from 1980 to 1982, programming first country music (Drake-Chenault's "Great American Country" format) and then adult standards. In 1982 the station once again became WTRS-AM and settled into a simulcast of 102.3 FM, which it remained until 1992 when the station surrendered its license to the FCC and its frequency was deleted.

References

External links

WXUS Official Website

Query the FCC's FM station database for WXUS

Radio-Locator information on WXUS

Query Nielsen Audio's FM station database for WXUS

Radio stations in the Gainesville / Ocala market

By AM frequency	640 850 900 980 1230 1240 1370 1390 1430

By FM frequency	88.1 88.5 89.1 90.1 90.5 90.9 91.3 91.7 91.9 92.5 92.9 93.7 94.1 94.7 (WGLJ-LP) 94.7 (WGOT-LP) 94.7 (WVFP-LP) 94.9 95.3 95.5 95.7 96.3 96.7 97.3 98.1 98.5 98.9 99.5 99.7 100.5 100.7 100.9 101.3 101.7 102.3 102.7 103.3 103.7 104.3 104.7 104.9 105.3 106.3 106.9 107.5 107.9

By callsign	W251CG W244BC W255CV W274BT W237EJ WAJD WAQV WDVH WDVH-FM WERF-LP WFJV-LP WGGG WGHR WGLJ-LP WGMA WGMW WGOT-LP WHGN WHHZ WHIJ WITG-LP WJLF WJND-LP WJUF WKTK WMOP WMFQ WNDD WNDN WNDT WOCA WOGK WPLL WPZM-LP WRLE-LP WRUF WRUF-FM WSKY-FM WTMG WTMN WUFT-FM WVFP-LP WVLG WWLC WXJZ WXOF WXUS WYFB WYFZ WYGC WYKE WYKS WZCC

Defunct stations	WCFI

Florida radio markets Daytona Beach Fort Myers–Naples–Marco Island Ft. Pierce–Stuart–Vero Beach Ft. Walton Beach Gainesville–Ocala Jacksonville Lakeland-Winter Haven Melbourne–Titusville–Cocoa Miami–Ft. Lauderdale Orlando Panama City Pensacola Sarasota–Bradenton Tallahassee Tampa–St.Petersburg–Clearwater West Palm Beach–Boca Raton Other Florida radio regions Florida Keys Lake City Sebring See also List of radio stations in Florida

Country radio stations in the state of Florida

By callsign:	WAAZ-FM WAKX WAVW WCKT WCNK WCTH WCTQ WDSR WDVH-FM WEAG-FM WFDZ WFUS WGNE-FM WHKR WHWY WIKX WIMR-LP WIRK WIYD WJAQ WJSB WKIS WKNK WKRO-FM WMAF WMYR WOGK WOKC WOTW WPAP WPCV WPHR-FM WQHL-FM WQIK-FM WQLC WQYK-FM WRUF-FM WTNT-FM WTOT-FM WTYS WWGR WWKA WWOF WWOJ WXBM-FM WXUS WYCT WYZB

By frequency:	1050 1230 1260 1340 1340 1410 1480 1570 1660 92.1 92.3 92.5 92.7 92.9 93.1 93.5 93.7 94.7 94.9 96.5 97.5 98.1 98.1 98.7 98.7 98.7 99.1 99.1 99.5 99.9 99.9 100.3 100.9 101.7 101.7 101.9 102.1 102.3 102.7 102.7 103.1 103.1 103.1 103.5 103.5 103.7 104.7 105.5 106.3 107.1

By community of license:	Avon Park Boca Raton Callaway Charlotte Harbor Crestview Crestview Dunnellon Fort Myers Fort Myers Gainesville Gifford Graceville Gulfport Holt Indiantown Jacksonville Key West Lake City Lehigh Acres Live Oak Madison Marianna Marianna Mary Esther McIntosh Middleburg Milton Ocala Okeechobee Orlando Palatka Palm Coast Panama City Pensacola Perry Plantation Key Port Orange Rockledge Starke Stuart Tallahassee Tallahassee Tampa Trenton Venice Watertown Windermere Winter Haven

Defunct:	WEAG/1490: Starke

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Florida

Coordinates: 29°11′17″N 82°23′38″W / 29.188°N 82.394°W / 29.188; -82.394

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