Who, What, Wear
Who What Wear [1]is the leading online destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable. Through trend reports, celebrity style guides, wardrobe how-tos, and the latest in fashion news, Who What Wear is your one-stop style resource. Their readership is targeted at at millennials.
History and profile
Who What Wear was established in 2006 by co-founders Hillary Kerr[2] and Katherine Power.[3] Kerr serves as the site's editorial director, while Power is the creative director.[4] The website began as a simple blog, with once daily posts on the latest fashion news. Today, Who What Wear is a multi-media brand that includes a website, newsletter, and podcasts. It is part of Clique Media and is based in Los Angeles.[4][5]
Kerr and Power have also authored three books—Who, What, Wear: Celebrity and Runway Style for Real Life published in 2009, What to Wear, Where published in 2011, and "The Career Code" published in 2016. The website spawned two spin-off sites: Byrdie', a website dedicated to the latest trends in beauty; and MyDomaine, a a lifestyle site for the modern woman. Currently, Who What Wear's website is visited by almost 300,000 viewers each month.
References
- ↑ {{http://www.whowhatwear.com/}}
- ↑ Yale Breslin (2014-02-18). "Who What Wears Hillary Kerr". Elle. Retrieved 2014-03-25. C1 control character in
|title=at position 14 (help) - ↑ Devin Tomb (2014-01-10). "We Want Her Job! Meet Hillary Kerr, Cofounder of Who What Wear: Fashion". Glamour. Retrieved 2014-03-25.
- 1 2 "About us". WhoWhatWear. Retrieved 2014-03-25.
- ↑ Lauren Sherman (October 13, 2015). "Target Teams with 'Who What Wear' on Full-Fledged Fashion Line". Business of Fashion. Los Angeles. Retrieved January 1, 2016.