Wink Bingo

Wink Bingo
Private
Industry Gambling
Founded 2008 (2008)
Headquarters Gibraltar
Services Online bingo
Parent 888 Holdings
Website winkbingo.com

Wink Bingo is an online bingo website launched in 2008. It is part of 888 Holdings, and is based and licensed in Gibraltar.[1]

History

Wink Bingo launched in 2008 and under chief executive Eitan Boyd[2] it grew to 60,000 active players within two years. It had an estimated £1.3 million profit in the first 11 months of trading,[3] and by 2009 it had estimated annual revenue of £15 million.[4]

In 2009 Wink Bingo was purchased by 888 Holdings Plc,[5] which operates a number of entertainment brands including 888casino, 888poker and 888sport. The initial up front fee was reported in the London Evening Standard to be £11 million, rising as high as £59.7 million depending on performance-based earn out arrangements.[6] The acquisition included Daub Ltd’s other online bingo businesses Posh Bingo and Bingo Fabulous.[7] In 2011, the sellers agreed to amend the terms and accept two subsequent payments in addition to the initial cost, of £9.2 million in May and £6.1 million in August.[8]

In 2011 Wink Bingo sponsored ITV2's The Only Way Is Essex,[9] and other notable advertising campaigns have included sponsorship of Harry Hill's TV Burp.[10]

In 2015, Wink Bingo rebranded with an updated slogan 'Wink if you're in!', with an aim of creating a 'sunny, calm and inclusive' online destination.[11] Wink also launched a new digital magazine, 'Winkly', and 'Winkipedia, a bingo encyclopedia'.[12] Wink Bingo is available on desktop and as a mobile app.[13]

Wink launched Wink Slots in 2016 as a companion site to Wink Bingo.[14]

The Advertising Standards Authority has ruled on Wink Bingo's advertisements on a number of occasions. In August 2008, Wink ran a television ad which showed a midwife celebrating while at work at a hospital maternity unit. The ASA banned the ad, concluding that it condoned gambling in the workplace and suggested that it took priority over professional commitments.[15] In June 2013, the Gambling Reform & Society Perception Group (GRASP) challenged the use of semi-naked "athletic" men together with the claim "Go on ... you know you want to" on an outdoor ad, suggesting it linked gambling to seduction and enhanced attractiveness. The complaint was not upheld.[16]

Cancer Research UK campaign

in 2015 Wink Bingo began an open-ended partnership with the Peter Andre Fund[17] to raise money for Cancer Research UK.[18] Wink introduced a new series of themed bingo games, donating up to 30% of revenue to the charity.[17] Peter Andre also met with players who were selected in a raffle.[19][20]

Awards

Wink Bingo has won several awards, the most notable including:

References

  1. ↑ "888 Holdings PLC profile". Bloomberg Markets. Retrieved March 31, 2016.
  2. ↑ Andrew Hore (February 8, 2016). "Tips for IPO investors". Interactive Investor. Chief executive Eitan Boyd built up bingo network GlobalCom and Wink Bingo prior to their sales to 888
  3. ↑ "888 gets the nod for online bingo business Wink". London Evening Standard. 22 December 2009.
  4. ↑ "888.com acquires Wink Bingo". Marketing Week. December 23, 2009.
  5. ↑ Matt Scuffham (December 22, 2009). "888 buys Wink Bingo for up to £60 mln". Reuters.
  6. ↑ Alistair Osborne (April 11, 2011). "Gigi Levy stays at 888 to avoid Wink Bingo charge". The Telegraph.
  7. ↑ Nick Hasell (December 23, 2009). "Prospects for online bingo shorten odds of 888 success". The Times.
  8. ↑ "888 wins price cut from mystery sellers of Wink Bingo". London Evening Standard. March 18, 2011.
  9. ↑ Maisie McCabe (January 26, 2012). "Towie sponsorship deal". Media Week. Previous sponsors (Sony PlayStation DanceStar, lip care brand Cymex and Wink Bingo) signed up for one series each.
  10. ↑ John Reynolds (January 26, 2010). "Mars replaces Wink Bingo as official sponsor of 'TV Burp'". Brand Republic.
  11. ↑ Eitan Gorodetsky (January 30, 2015). "Wink Bingo – The Art Of Rebranding". calvinayre.com.
  12. ↑ Ted Menmuir (November 30, 2011). "Wink Bingo launches digital magazine". SBCNews.
  13. ↑ "Wink Bingo iPad App Review". AOL. Retrieved April 4, 2016.
  14. ↑ "Wink Slots launches". Yogonet. January 25, 2016.
  15. ↑ Mark Sweney (August 20, 2008). "MP outfoxed as bingo ad escapes ban". The Guardian.
  16. ↑ "ASA Ruling on Cassava Enterprises (Gibraltar) Ltd t/a WinkBingo.com". Advertising Standards Authority. June 12, 2013.
  17. 1 2 "Wink Bingo partners with the Peter Andre Fund". Daily Mirror.
  18. ↑ "Strictly Come Dancing star Peter Andre: Married life is fantastic!". Daily Star. September 27, 2015.
  19. ↑ "Meet Peter Andre With Wink Bingo". Manchester Confidential. August 27, 2015.
  20. ↑ "Peter Andre remembers late brother with new charity campaign". Hello!. May 7, 2015.
  21. ↑ "BingoPort.co.uk Players Choice Award". BingoPort.co.uk. Retrieved March 31, 2016.
  22. ↑ "Wink Bingo wins Online Bingo Operator of the Year Award". Which Bingo.

External links

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