Xbox 360 sales

The Xbox 360 began production only 69 days before launch,[1][2] and Microsoft was not able to supply enough systems to meet initial consumer demand in Europe or North America.[3] Forty thousand units were offered for sale on auction site eBay during the initial week of release, 10% of the total supply.[4] By year's end, Microsoft had shipped 1.5 million units, including 900,000 in North America, 500,000 in Europe, and 100,000 in Japan.[5]

Sales by region

Region Units sold First available
Canada 870,000 as of August 1, 2008[6] November 22, 2005
United States 25.4 million as of March 31, 2011[7]
EMEA region
(Europe, Middle East and Africa)		 13.7 million as of March 31, 2011[7]
(Includes UK sales)		 December 2, 2005
United Kingdom 8 million as of February 14, 2013[8]
Japan 1.6 million as of February 26, 2014[9] December 10, 2005
Australia & New Zealand 1 million as of April 19, 2010[10] March 23, 2006
Worldwide 84 million as of August 23, 2016 (more...)

On February 13, 2008, Microsoft announced that the Xbox 360 suffered shortages in the U.S. in January 2008, possibly continued into February.[11][12][13] Prior to the release of the NPD Group's video game statistics for January 2008, the Xbox 360 was in second place behind the Wii in U.S. sales for most months since the Wii and PS3's release.[12] On May 14, 2008, Microsoft announced that 10 million Xbox 360s had been sold and that it was the "first current generation gaming console" to surpass the 10 million figure in the US.[14] In the US, the Xbox 360 was the leader in current-generation home console sales until June 2008, when it was surpassed by the Wii.[15][16][17]

In the first seven months of 2008, the Xbox 360 has sold 154,000 units in Canada, being outsold by the PlayStation 3 and Wii;[6] the Xbox 360 has sold a total of 870,000 units in Canada as of August 1, 2008.[6] In Europe, the Xbox 360 has sold seven million units as of November 20, 2008, according to Microsoft.[18] In Japan, the Xbox 360 has sold 866,167 units as of December 28, 2008, according to Enterbrain.[19][20] In the United Kingdom, the Xbox 360 has sold 3.9 million units as of June 27, 2009, according to GfK Chart-Track.[8]

Japan

Promotion at the Tokyo Game Show 2007

While the original Xbox sold poorly in Japan, selling just 500,000 units while it was on the market (between 2002 and 2005), the Xbox 360 performed slightly better, selling 1.5 million units from 2005 to 2011.[21]

Edge magazine reported in August 2011 that initially lacklustre and subsequently falling sales in Japan, where Microsoft had been unable to make serious inroads into the dominance of domestic rivals Sony and Nintendo, had led to retailers scaling back and in some cases discontinuing sales of the Xbox 360 completely.[22]

Timeline

The redesigned Xbox 360 S, announced on June 14, 2010

At E3 in May 2006, Bill Gates announced that Microsoft would have a head start of 10 million units by the time Sony and Nintendo entered the market.[23] Microsoft later specified that goal and estimated shipments of 10 million units by the end of 2006.[24]

Cumulative sales from the system's launch until June 30, 2007 were predicted to reach 12 million units, down from 13 to 15 million units estimated earlier. Being released one year ahead of its competitors, the Xbox 360 was the market leader throughout the first half of 2007; however, on September 12, 2007, it was reported by the Financial Times that the Xbox 360 had been surpassed by the Wii in terms of worldwide home console sales.[25]

On October 4, 2007, after the launch of Halo 3, Microsoft stated that Xbox 360 sales had more than doubled compared to the previous average.[26] According to the NPD Group, the Xbox 360 outsold the Wii for the month of September in the United States, helped in part by the spike in sales seen after the launch of Halo 3, which sold 3.3 million copies in the U.S. in a 12-day period.[27] The Xbox had sales of 528,000 units for September, while the Wii had sales of 501,000 units.[28]

Despite the relatively strong sales figures, Microsoft's gaming division was losing money. Through 2005, the Xbox gaming division had lost over $4 billion,[29] however, Microsoft expected the console to start making money in 2008[30] due to a loss leader market strategy of selling consoles below cost in order to obtain market saturation and gain profits on software and peripherals with a much higher profit margin.[31][32] Additionally, Microsoft took a charge of $1 billion on its June 2007 income statement to account for the cost of replacing bricked Xbox 360s.[33]

In Europe, the Xbox 360 sold 2 million units in 2006 and 1.9 million in 2007 according to estimates by Electronic Arts.[34][35] In 2007, the Xbox 360 sold 4.62 million units in the U.S. according to the NPD Group,[36][37][38] and 257,841 in Japan according to Enterbrain.[39][40][41] In 2008, the Xbox 360 sold 317,859 units in Japan, according to Enterbrain.[19][41]

On May 13, 2008, Microsoft stated that there will not be a release of a newer version of the Xbox 360 in 2009. Microsoft representative says, "While we [Microsoft] don't normally comment on rumors like this [release of newer and smaller Xbox 360], we can tell you that we have no plans to release a new console in 2009".[42]

On May 28, 2009, Microsoft announced that sales have surpassed the 30-million unit-mark, stating that 2008 was Microsoft's "biggest year in history" also due to the increase of Xbox Live users.[43]

On January 6, 2011, Microsoft stated that the Xbox 360 sold over 50 million units worldwide during their CES 2011 conference. In addition, they stated that the Kinect sold about 8 million units, 3 million more than initially predicted, during the product's first 60 days on the market. It was also announced that Xbox Live had more than 30 million users, making 2010 the best year to date for the online service.[44]

On February 11, 2013, Microsoft reported that it has sold 76 million units worldwide, and 24 million Kinect sensors.[45]

Microsoft announced the Xbox One, successor to the Xbox 360, at E3 on June 10, 2013. They also announced that the Xbox 360 would receive an external aesthetic redesign based on the upcoming Xbox One design, with the updated console itself released on the same day as the announcement.[46]

References

  1. ↑ Morris, Chris (2006-07-05). "Nintendo's Wii may get early launch". CNN Money. Retrieved 2009-03-23.
  2. ↑ "Microsoft cooking 360 figures?". GameSpot. 2007-04-16. Archived from the original on January 11, 2010. Retrieved 2008-07-26.
  3. ↑ "Xbox 360 sells out within hours". BBC. 2005-12-02. Retrieved 2008-07-26.
  4. ↑ Svensson, Christian (2005-12-02). "40,000 Xbox 360s Sold on eBay". Future Network USA. Archived from the original on July 1, 2011. Retrieved 2008-07-26.
  5. ↑ "Microsoft FY2006 Quarter 2 report". Microsoft. 2006-01-26. Archived from the original (Powerpoint) on 2006-02-25. Retrieved 2008-07-26.
  6. 1 2 3 "One Million Wii Consoles Sold in Canada". Xbox 360 Cheats. 2009-09-16. Retrieved 2014-08-27.
  7. 1 2 Leigh Alexander (March 31, 2011). "GameStop Details Europe, U.S. Installed Base For Consoles". Gamasutra. Retrieved March 31, 2011.
  8. 1 2 "Xbox 360 set to surpass Nintendo Wii's UK sales record". TechRadar. 2013-02-14. Retrieved 2013-02-21.
  9. ↑ Phillips, Tom (2014-02-26). "Wii U has finally overtaken Xbox 360 in Japan •". Eurogamer.net. Retrieved 2014-04-24.
  10. ↑ "This Is A Nice, Nice Xbox 360". Kotaku. 2010-04-19. Retrieved 2010-04-19.
  11. ↑ Scott Hillis, Andre Grenon (2008-02-13). "Microsoft seeing Xbox shortages in U.S.". Reuters. Retrieved 2008-02-15.
  12. 1 2 P-I STAFF (2008-02-14). "Supply shortages hurt Xbox sales last month". Seattle Post-Intelligencer. Hearst Corporation. Retrieved 2008-02-15.
  13. ↑ David Jenkins, Staff (2008-02-14). "Stock Low For Xbox 360 Hardware As NPD Approaches". Gamasutra. CMP Media. Retrieved 2008-02-15.
  14. ↑ "Xbox 360 First to Reach Ten Million Console Sales in U.S.". Microsoft. 2008-05-14. Archived from the original on 2008-05-17. Retrieved 2008-05-14.
  15. ↑ Tom Magrino (2008-07-17). "NPD: PS3 sales spike on MGS4". GameSpot. Archived from the original on October 13, 2008. Retrieved 2008-11-22.
  16. ↑ Joe Keiser (2008-07-17). "NPD: Wii Overtakes 360 in US". Edge. Archived from the original on August 15, 2011. Retrieved 2008-11-22.
  17. ↑ Ryan Kim (2008-07-17). "E3: Nintendo Wii pulls ahead of Xbox 360 in console sales". San Francisco Chronicle. Retrieved 2008-11-22.
  18. ↑ Dan Howdle (2009-11-13). "Xbox 360 European Sales Top 10m". Microsoft. Retrieved 2010-03-02.
  19. 1 2 2008年国内ゲーム市場規模は約5826億1000万円（エンターブレイン調べ）. Famitsu (in Japanese). Enterbrain. 2009-01-05. Retrieved 2009-01-15.
  20. ↑ Brian Ashcraft (2009-01-05). "Last Year, Japanese Game Market Experienced Shrinkage". Kotaku. Retrieved 2009-01-15.
  21. ↑ "Xbox 360 sells 1.5 million in Japan". Eurogamer. June 17, 2011. Retrieved June 17, 2011.
  22. ↑ Nathan Brown. "Xbox 360: dead in Japan? – Edge Magazine". Next-gen.biz. Archived from the original on August 24, 2011. Retrieved 2011-08-24.
  23. ↑ "Bill Gates Declares 10 Million-Unit Head Start for Xbox 360 and Outlines uture of Interactive Entertainment". Microsoft Corporation. 2006-05-09. Retrieved 2008-07-26.
  24. ↑ Berardini, César (2006-10-27). "Microsoft Confident to Meet Xbox 360 Shipping Target". TeamXbox. Archived from the original on May 9, 2008. Retrieved 2008-07-26.
  25. ↑ Mariko Sanchanta (September 12, 2007). "Nintendo's Wii takes console lead". Financial Times. Retrieved 2007-09-12.
  26. ↑ Hillis, Scott (2007-10-04). "Microsoft says "Halo" 1st-week sales were $300 mln". Reuters. Retrieved 2008-10-05.
  27. ↑ Geddes, Ryan (2007-10-18). "Halo 3 sells over 3 million units in 12 days". IGN. Retrieved 2008-07-26.
  28. ↑ Mattice, Bradley (2007-10-19). "Bragging Rights: Microsoft's Xbox finally outsells the Wii". Fortune Magazine. Archived from the original on July 19, 2008. Retrieved 2008-07-26.
  29. ↑ Murphy, Victoria (2005-09-13). "Microsoft's Midlife Crisis". Forbes. Retrieved 2008-07-26.
  30. ↑ "Bach: Xbox Business Profitable Next Year". GameDaily BIZ. 2007-05-04. Archived from the original on 2008-06-29. Retrieved 2008-07-26.
  31. ↑ Tony Smith (2005-11-24). "Xbox 360 costs third more to make than it sells for". The Register. Retrieved 2008-07-26.
  32. ↑ Blake Snow (2005-12-28). "Xbox 360 costs $715 to make". Weblogs, Inc. Retrieved 2008-07-26.
  33. ↑ Topolsky, Joshua (2007-07-05). "Xbox 360 warranty extended to three years". Engadget. Retrieved 2008-07-26.
  34. ↑ Electronic Arts (2008-01-31). "Supplemental Segment Information" (PDF). Thomson Financial. p. 4. Retrieved 2008-02-09.
  35. ↑ David Jenkins (2008-02-01). "EA Reveals European Hardware Estimates". Gamasutra. CMP Media. Retrieved 2008-02-09.
  36. ↑ Michael McWhertor (2008-01-18). "Who's Winning The Console War in the US?". Kotaku. Retrieved 2008-05-24.
  37. ↑ James Brightman (2008-01-17). "NPD: U.S. Video Game Industry Totals $17.94 billion, Halo 3 Tops All". GameDaily. Archived from the original on 2008-01-19. Retrieved 2008-05-24.
  38. ↑ Brandon Boyer (2008-01-18). "NPD: 2007 U.S. Game Industry Growth Up 43% To $17.9 billion". Gamasutra. Retrieved 2008-05-24.
  39. ↑ Kiyoshi Takenaka and Hugh Lawson (2008-01-07). "Nintendo Wii outsells PS3 3-to-1 in Japan". Reuters. Reuters. Retrieved 2008-05-25.
  40. ↑ David Jenkins (2008-01-11). "Wii Sports Named Best Selling Game Of 2007 In Japan". Gamasutra. Retrieved 2008-05-25.
  41. 1 2 "Japanese 2008 Market Report". Market for Home Computing and Video Games. 2009-01-09. Retrieved 2009-01-15.
  42. ↑ Microsoft says no new Xbox 360s in 2009, retrieved on 2009-10-08
  43. ↑ Xbox 360 Reaches 30 Million Units Globally, 20 Million Active XBL Users – gamasutra.com 05-29-2009
  44. ↑ "Global Xbox 360 sales down nearly 50% year-on-year • News • Eurogamer.net". Eurogamer. Retrieved April 19, 2012.
  45. ↑ "Microsoft sells 24 million Kinects". Joystiq.
  46. ↑ "Microsoft Announces New Xbox 360 Design - E3 2013 Microsoft Conference - IGN Video". Ign.com. 2013-06-10. Retrieved 2013-06-15.
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