Yahoo! Consumer group

The Yahoo! Consumer group was one of new groups included in Yahoo!’s reorganization under CEO Scott Thompson. It includes three units: Media, Connections, and Commerce.

Media unit

Led by Ross Levinsohn, includes Yahoo! Homepage, Yahoo! News, Yahoo! Finance, Yahoo! Sports, and Yahoo! Entertainment. Technology — like Yahoo! Publishing Platform (YPP) will be brought into close partnership with content producers and editors. This unit will continue to drive original coverage of breaking news events and events like the Royal Wedding and the upcoming Olympics and US Elections.

Connections

Led by Shashi Seth, includes consumer businesses that connect and inform users including Yahoo! Search, Yahoo! Communications and properties such as Yahoo! Mail, Yahoo! Messenger, Flickr, Yahoo! Answers, and more.

Commerce

It is expected that this newly created team will play a critical role in Yahoo!'s future growth and will go beyond traditional ecommerce. The focus of this team will be driving higher ROI for advertisers and agencies. The foundation of the new Commerce group will be Yahoo! Autos, Yahoo! Shopping, Yahoo! Travel, Yahoo! Jobs, Yahoo! Personals and Yahoo! Real Estate.^[1]^[2]^[3]^[4]^[5]

On April 16, 2012 Bloomberg reported that Sam Shrauger to help the new consumer-commerce division together with Mollie Spilman.^[6]

References

↑ "It's Official: Yahoo Reorgs Itself Just Like We Said (Memo Time!) - Kara Swisher - News - AllThingsD". All Things Digital. Retrieved 28 July 2015.
↑ "Yahoo CEO Scott Thompson's memo to employees outlining the company's reorganization". San Jose Mercury News. Retrieved 28 July 2015.
↑ Eric Savitz (10 April 2012). "Yahoo Rearranges Deck Chairs; Blake Irving Jumps Ship". Forbes. Retrieved 28 July 2015.
↑ "Yahoo CEO outlines new corporate structure". USA Today. Retrieved 28 July 2015.
↑ http://bits.blogs.nytimes.com/2012/04/10/yahoo-c-e-o-hints-at-a-strategy/
↑ Brian Womack (17 April 2012). "Yahoo Hires PayPal's Shrauger to Co-Lead Consumer-Commerce Unit". Bloomberg.com. Retrieved 28 July 2015.

Yahoo!

Advertising	APT from Yahoo! BrightRoll Flurry Panama Right Media Search Marketing

Development	Developer Network BOSS Query Language UI Library

Web portal and search engine	Auctions (Japan, Hong Kong, Taiwan) Autos Celebrity Finance Health Homes Local Movies Music News Search Shine Shopping Sports Time Capsule Travel TV Wallet

Communication	Answers Groups Mail Rivals

Publishing	Flickr GeoCities (Japan only) Polyvore Tumblr

Software	Messenger versions Toolbar

Co-branded ISPs	AT&T BT Frontier Rogers

International	Yahoo7 Yahoo! Japan(Yahoo! Kids) Yahoo! Maktoob

Discontinued or sold	360° AltaVista Axis Babel Fish Briefcase blo.gs Broadcast.com Buzz Yahoo! China Delicious Dialpad Fire Eagle FoxyTunes Gallery Games GeoCities (outside of Japan) Go/Mobile Yahoo! Indonesia Jobs JumpCut Kelkoo Kickstart Yahoo! Korea Live Meme Maps Mash Music Jukebox Music Radio Music Unlimited MyBlogLog Next Pipes Photos Yahoo! Philippines Podcasts Publisher Network RocketMail Screen SearchMonkey Site Explorer The All-Seeing Eye Upcoming Voice Voices WebRing Widgets

Corporate	Acquisitions Criticism History Timeline

People	Marissa Mayer Jerry Yang David Filo Maynard Webb Sue James Max Levchin Peter Liguori Thomas J. McInerney

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