You & I (One Direction song)

"You & I"
Single by One Direction
from the album Midnight Memories
Released 15 April 2014 (2014-04-15)
Recorded 2013
Genre
Length 3:58
Label
Writer(s)
Producer(s)
  • Julian Bunetta
  • John Ryan
One Direction singles chronology
"Midnight Memories"
(2014)		 "You & I"
(2014)		 "Steal My Girl"
(2014)

"You & I" is a song recorded by English-Irish boy-band One Direction, taken from their third studio album Midnight Memories (2013). It was written by Julian Bunetta, John Ryan and Jamie Scott, with production being handled by Julian Bunetta and John Ryan. "You & I" was released as the album's fourth and final single, first impacting US contemporary hit radio on 15 April 2014 by Columbia Records and later being released in Europe on 23 May 2014. An EP containing a remix created by band member Liam Payne was also released.

"You & I" is a pop rock and soft rock ballad. It received generally favorable reviews from music critics, who named it a "cinematic", "elegant" and more "grown-up" ballad. Commercially, the song managed to reach the top forty in most countries, while it reached the top twenty in the UK and top ten in Ireland. A music video for the song caused controversy due to the 'freeze' on screen being similar to the music video from Australian band Clubfeet. The video won a Brit Award in 2015.

The "You & I" fragrance endorsed by One Direction, named after the song, was released in August 2014.

Background and release

After their successful second album, Take Me Home, which sold over 5 million copies,[2][3] and their first documentary and concert movie, One Direction: This Is Us, the band announced their third studio album. "[It's a] very rock direction," Liam Payne said. "We actually spent a lot of time writing this album. We're very proud of it, so we can't wait for it to come out. It's very live sounding, very rock-y," he continued, before also describing it as "quite retro". "But it's very different so we are hoping people will kind of adjust to the music with us."[4] One of the album's collaborators, Julian Bunetta, who has worked with the band several times before, including tracks for their 2012 album Take Me Home and their Comic Relief charity single, "One Way or Another (Teenage Kicks)", talked about the album during an interview with MTV News, teasing, "I can't really say, but it’s gonna be pretty cool. I mean it's just... I mean obviously we’re working on new music but they didn’t say what the new music is for. It might be for nothing. It might only be for my ears ... or, it might be something that gets put out for the world to hear."[5] Eventually, Bunetta co-wrote and co-produced nine out of the fourteenth tracks off the standard edition, one of them was "You & I".[6]

After the success of the singles, "Best Song Ever" and "Story of My Life", the band released the album's title track, "Midnight Memories", as its third single. However, the song did not reach the same success of the previous singles. On 11 April 2014, the band announced that "You & I" was to be the fourth single, with band member Harry Styles claiming, "This one is for you, so we hope you like."[7] The single was released on 25 May, accompanied by an EP, which includes a remix by band member Liam Payne called the 'Big Payno' mix, as well as a piano and duet version of the song.[7][8]

Composition and lyrics

"You & I" was co-written by Jamie Scott.

"You & I" was written by Julian Bunneta, John Ryan and Jamie Scott, with Bunneta and Ryan also serving as the song's producers and engineers. It was recorded at the Enemy Dojo, Calabasas (LA, California) and mixed at The Dark Room. "You & I" is a rousing guitar-led track.[9] Lyrically, it is a declaration of defiance,[9] where the band sings, "You and I, we don't want to be like them. We can make it to the end. Nothing can come between you and I. Not even the gods above can separate the two of us".[10]

Critical reception

The song received generally favorable reviews from music critics. Chris Payne of Billboard called it a "slow jam, which sounds ready to get middle school gyms in a slowdance frenzy."[11] Michael Cragg of Mirror described the song as "a delicate, acoustic guitar-lead ballad that sounds very 'adult'" and likened it to the work of Snow Patrol.[12] Tim Sendra of AllMusic called it a "cinematically swoony ballad" that "shows the group have a sure-handed way with a big ballad and can tap into some real emotion."[13] Annie Zaleski of The A.V. Club agreed, writing that to handle more grown-up songs, their voices have matured and deepened enough," citing the "syrupy soft rock ballad" 'You and I as an example.[1]

Melinda Newman of HitFix named it an "elegant ballad that will have the long time fans waving their cell phones in the air," also noting that it "could be massive".[10] Mikael Wood of the Los Angeles Times remarked that the song "could be a cover of Bryan Adams' early-'80s ballad 'Heaven'."[14]

Commercial performance

On 1 December 2013, "You & I" debuted at number 19 on the UK Singles Chart, due to strong digital downloads after the release of Midnight Memories.[15] Later, the song re-entered at number 49, on 27 April 2014, after the release of its music video, becoming that week "best comeback".[16] The song kept on climbing the following weeks, until it reached number 44, on 11 May 2014.[17] However, after the official release as a single, the song climbed to number 22.[18] In Ireland, the song also debuted after the release of the album, charting at number 45, on the week ending 28 November 2013.[19] Similar to the UK, it re-entered at number 47, after the music video's release,[20] before climbing from number 33 to number 7, after its official release.[21] It became the band's eleventh top-ten single there.

Elsewhere, the song performed moderately on the charts. In Australia, the song debuted and peaked at number 23,[22] while in New Zealand, it reached number 22.[23] It reached the top-twenty in Spain, where it peaked at number 13, but became their first single since their debut, "What Makes You Beautiful" (2011), to miss the top-ten,[24] while in France, the song only managed to reach number 42, after the album's release.[25] In the United States, "You & I" debuted and peaked at number 68, on the week ending 3 May 2014.[26] However, it became the band's lowest charting-single there.[27] As of December 2014, the single sold 382,000 copies in the country.[28]

Music video

Background and synopsis

The music video was shot on Clevedon Pier and directed by longtime collaborator Ben Winston and was released on 18 April 2014.[29] The video was not actually recorded in one shot, but rather was edited together to appear as if it was. The video sees the band members morphing into each other while walking along the Clevedon Pier in Somerset as they trade lead vocals. As the music video proceeds, they continue walking down the pier and collect stop motion images of themselves. [30]

One Direction was honored with a brass plaque from the pier, commemorating their music video shoot.[31] In February 2015, the video won the "British Video" award at the 2015 Brit Awards.[32][33]

Reception and controversy

Carl Williot of Idolator thought that "It's a cool idea, giving the illusion that it's a single-take visual, while obviously bringing to mind the iconic closing scene in Michael Jackson's 'Black or White'."[34] Louis Virtel of HitFix called it "weird and scary."[35]

The video garnered controversy as it appears to plagiarise Australian band Clubfeet's video for "Everything You Wanted".[36][37][38] Australian production company OhYeahWow declared in a statement on its blog: "It seems that the chaps of One Direction have taken it upon themselves to regurgitate our original concept. Don't get us wrong, we here at Oh Yeah Wow are big One Direction fans and are envious of their ability to maintain flawless hairdos."[36]

Track listing

CD single / digital download EP
No.TitleProducer(s)Length
1."You & I" (radio edit)
  • Bunetta
  • Ryan
3:49
2."You & I" (Big Payno remix)
3:22
3."You & I" (duet version)
  • Bunetta
  • Ryan
4:02
4."You & I" (piano version)
  • Bunetta
  • Ryan
3:42
iTunes Store additional track
No.TitleLength
5."A Message from One Direction" (video) (pre-order only)1:18
Notes

Charts

Chart (2013–14) Peak
position
Australia (ARIA)[22] 23
Austria (Ö3 Austria Top 40)[39] 35
Belgium (Ultratop 50 Flanders)[40] 17
Belgium (Ultratop 50 Wallonia)[41] 20
Brazil (Billboard Brasil Hot 100)[42] 41
Canada (Canadian Hot 100)[43] 78
Denmark (Tracklisten)[44] 38
France (SNEP)[25] 42
Germany (Official German Charts)[45] 52
Ireland (IRMA)[46] 7
Netherlands (Single Top 100)[47] 32
New Zealand (Recorded Music NZ)[23] 22
South Korea (Gaon)[48] 93
Scotland (Official Charts Company)[49] 17
Spain (PROMUSICAE)[24] 13
Sweden (Sverigetopplistan)[50] 21
Switzerland (Schweizer Hitparade)[51] 23
UK Singles (Official Charts Company)[52] 19
US Billboard Hot 100[27] 68
US Adult Top 40 (Billboard)[53] 32
US Mainstream Top 40 (Billboard)[54] 21

Certifications

Region Certification Certified units/Sales
Denmark (IFPI Denmark)[55] Gold 15,000^
United Kingdom (BPI)[56] Silver 200,000double-dagger

*sales figures based on certification alone
^shipments figures based on certification alone

Release history

Region Date Format Label
United States[57] 15 April 2014 Contemporary hit radio Columbia Records
Italy[58] 18 April 2014 Syco Music
Netherlands[59] 23 May 2014 Digital download
Germany[60]
Ireland[61]
United Kingdom[62] 25 May 2014

References

  1. 1 2 Zaleski, Annie (27 November 2012). "Can 1D have cute faces and be taken seriously? · The A.V. Club". Avclub.com. Retrieved 27 November 2013.
  2. ↑ "World Top 50 Albums ~ 2012". Music Charts. Retrieved 26 May 2014.
  3. ↑ "World Top 50 Albums ~ 2013". Music Charts. Retrieved 26 May 2014.
  4. ↑ Garibaldi, Christina (28 August 2013). "One Direction Tease Next Album Will Be 'Quite Retro'". MTV News. Retrieved 26 May 2014.
  5. ↑ Vena, Jocelyn (19 February 2013). "One Direction Working On Mysterious New Tunes". Retrieved 26 May 2014.
  6. ↑ Widran, Jonathan (9 December 2013). "Julian Bunetta Breaks Through, Co-Writing & Producing Big Hits for One Direction". Songwriter Universe. Retrieved 12 June 2014.
  7. 1 2 Corner, Lewis (11 April 2014). "One Direction announce new single 'You & I' - listen". Digital Spy. Hearst Magazines UK. Retrieved 12 June 2014.
  8. ↑ Kaufman, Gil (11 April 2014). "One Direction Want 'You & I' To Remix Their New Single". MTV. Viacom Media Networks. Retrieved 13 April 2014.
  9. 1 2 Corner, Lewis (23 November 2013). "One Direction's new album 'Midnight Memories': What's the verdict?". Digital Spy. Retrieved 12 June 2014.
  10. 1 2 Newman, Melinda (25 November 2013). "One Direction suffers growing pains on spotty 'Midnight Memories': Album review". HitFix. Retrieved 12 June 2014.
  11. ↑ Payne, Chris (25 November 2013). "One Direction, 'Midnight Memories': Track-By-Track Review". Billboard. Prometheus Global Media. Retrieved 8 June 2014.
  12. ↑ Cragg, Michael (25 November 2013). "Midnight Memories review: Track by track verdict of One Direction's new album". Mirror. Trinity Mirror. Retrieved 9 June 2014.
  13. ↑ Sendra, Tim. One Direction – Midnight Memories. AllMusic. Rovi Corporation. Retrieved 25 November 2013.
  14. ↑ Wood, Mikael (26 November 2013). "Review: One Direction's one goal on 'Midnight Memories': the very top". latimes.com. Retrieved 27 November 2013.
  15. ↑ "2013 Top 40 Official Singles Chart UK Archive 7th December 2013". The Official Charts Company. Retrieved 14 June 2014.
  16. ↑ "UK Singles Top 75: Compiled By: The Official UK Charts Company - Issue Date: Sunday April 27, 2014". A Charts. Retrieved 14 June 2014.
  17. ↑ "UK Singles Top 75 Compiled By: The Official UK Charts Company Issue Date: Sunday May 11, 2014". A Charts. Retrieved 14 June 2014.
  18. ↑ "2014 Top 40 Official Singles Chart UK Archive 7th June 2014Go". The Official Charts Company. Retrieved 14 June 2014.
  19. ↑ "GFK Chart - TOP 100 Singles, Week Ending 28 November 2013". Chart Track. Retrieved 14 June 2014.
  20. ↑ "GFK Chart - TOP 100 Singles, Week Ending 24 April 2014". Chart Track. Retrieved 14 June 2014.
  21. ↑ "GFK Chart - TOP 100 Singles, Week Ending 29 May 2014". Chart Track. Retrieved 14 June 2014.
  22. 1 2 "Australian-charts.com – One Direction – You & I". ARIA Top 50 Singles. Retrieved 31 May 2014.
  23. 1 2 "Charts.org.nz – One Direction – You & I". Top 40 Singles. Retrieved 4 December 2013.
  24. 1 2 "Spanishcharts.com – One Direction – You & I" Canciones Top 50.
  25. 1 2 "Lescharts.com – One Direction – You & I" (in French). Les classement single. Retrieved 4 December 2013.
  26. ↑ "US Singles Top 100 Compiled By: Billboard Hot 100 Issue Date: Saturday May 3, 2014". A Charts. Retrieved 14 June 2014.
  27. 1 2 "One Direction – Chart history" Billboard Hot 100 for One Direction. Retrieved 4 December 2013.
  28. ↑ "The Big 9 in 2014: Columbia". HITS Daily Double. HITS Digital Ventures. 8 December 2014. Retrieved 11 December 2014.
  29. ↑ Payne, Chris (11 April 2014). "One Direction Sets 'You and I' as Next Single". Billboard. Prometheus Global Media. Retrieved 14 April 2014.
  30. ↑ Lamb, Bill. "Review: One Direction "You & I"". About.com. Retrieved 31 May 2014.
  31. ↑ http://perezhilton.com/2014-07-25-one-direction-plaque-pier-you-and-i-film
  32. ↑ http://news.yahoo.com/brit-awards-2015-winners-updating-live-201458270.html;_ylt=AwrT6VtVrO5U4IQAXBYnnIlQ
  33. ↑ https://twitter.com/onedirection/status/570706488307683328
  34. ↑ Williot, Carl (18 April 2014). "One Direction's "You & I" Video: Watch". Idolator. Retrieved 12 June 2014.
  35. ↑ Virtel, Louis (18 April 2014). "The 9 Scariest Moments of the New One Direction Video". HitFix. Retrieved 12 June 2014.
  36. 1 2 Highfill, Samantha. "One Direction accused of ripping off 'You & I' video | The Music Mix | EW.com". Music-mix. Retrieved 26 April 2014.
  37. ↑ Brad Esposito (22 April 2014). "Did One Direction Plagiarise Their Latest Music Video". Buzzfeed. Retrieved 26 April 2014.
  38. ↑ Strang, Fay (17 September 2013). "One Direction accused of copying special effect in You & I video from Clubfeet | Mail Online". Dailymail. Retrieved 26 April 2014.
  39. ↑ "Austriancharts.at – One Direction – You & I" (in German). Ö3 Austria Top 40. Retrieved 4 December 2013.
  40. ↑ "Ultratop.be – One Direction – You & I" (in Dutch). Ultratop 50. Retrieved 4 December 2013.
  41. ↑ "Ultratop.be – One Direction – You & I" (in French). Ultratop 50. Retrieved 4 December 2013.
  42. ↑ "Top 100 Billboard Brasil - weekly". Billboard Brasil. July 2014. Retrieved 9 July 2014.
  43. ↑ "One Direction – Chart history" Canadian Hot 100 for One Direction. Retrieved 4 December 2013.
  44. ↑ "Danishcharts.com – One Direction – You & I". Tracklisten. Retrieved 4 December 2013.
  45. ↑ "Musicline.de – One Direction Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved 4 December 2013.
  46. ↑ "Chart Track: Week 22, 2014". Irish Singles Chart. Retrieved 29 November 2013.
  47. ↑ "Dutchcharts.nl – One Direction – You & I" (in Dutch). Single Top 100. Retrieved 29 November 2013.
  48. ↑ "GAON DIGITAL CHART | gaon music chart". Gaonchart.
  49. ↑ "Archive Chart: 7 June 2014". Scottish Singles Top 40.
  50. ↑ "Swedishcharts.com – One Direction – You & I". Singles Top 100. Retrieved 4 December 2013.
  51. ↑ "Swisscharts.com – One Direction – You & I". Swiss Singles Chart. Retrieved 4 December 2013.
  52. ↑ "December 2013/ Archive Chart: 7 December 2013" UK Singles Chart.
  53. ↑ "One Direction – Chart history" Billboard Adult Pop Songs for One Direction. Retrieved 5 May 2014.
  54. ↑ "One Direction – Chart history" Billboard Pop Songs for One Direction. Retrieved 23 May 2014.
  55. ↑ "Certificeringer" (in Danish). IFPI Denmark. Retrieved November 12, 2013.
  56. ↑ "British single certifications – One Direction – You & I". British Phonographic Industry. Retrieved 24 June 2016. Enter You & I in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Silver in the field By Award. Click Search
  57. ↑ "Top 40/M Future Releases". All Access Music Group. Archived from the original on 12 April 2014.
  58. ↑ "ONE DIRECTION - You & I (Simco Limited) | Radio Date 18/04/2014". Radioairplay.fm. 18 April 2014. Retrieved 26 April 2014.
  59. ↑ "iTunes - Muziek - 'You & I - EP' van One Direction". iTunes. Apple Inc. Retrieved 17 April 2014.
  60. ↑ "iTunes - Music - You & I - EP by One Direction". iTunes. Apple Inc. Retrieved 17 April 2014.
  61. ↑ "iTunes - Music - You & I - EP by One Direction". iTunes. Apple Inc. Retrieved 17 April 2014.
  62. ↑ "You & I - EP". iTunes Store GB. Apple Inc. Retrieved 17 April 2014.
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