Cheese Nips

Cheese Nips

Type	Brand
Industry	Food
Headquarters	East Hanover, New Jersey, United States
Owner	Nabisco (Mondelēz International until the present)
Website	www.snackworks.com

Cheese Nips are small cheese-flavored crackers manufactured by Mondelēz International under its brand, Nabisco. They are similar to Kellogg's Cheez-Its.

Flavors

Cheese Nips are made in Cheddar, Reduced-Fat Cheddar and Four Cheese (Cheddar, Parmesan, Romano, Mozzarella) flavors. They were once made in extra cheddar flavors. The Four Cheese flavor contains half a gram of trans fat per serving. Kraft uses cheese of its own production to make these crackers.

Cheese Nips are also known for selling versions of their product that are shaped like cartoon characters, including Avengers, Despicable Me, Angry Birds, SpongeBob SquarePants, and Catdog.

Portion-controlled^[1] packages of Cheese Nips are also sold under the name Cheese Nips Thin Crisps 100 Calorie Packs (Thinsations in Canada), to appeal to the health-conscious market. Similar to the discontinued Cheese Nips Air Crisps, these Nips are slightly smaller and thinner than regular Nips, but are also hexagonal in shape.

Nips also appear along with other varieties of snacks in mix called Nabisco Cheddars, Yo Cheese, and Bits 'n' Bites.

History

Cheese Nips (originally stylized as "Cheese-Nips") were introduced in 1955 and positioned in the 1980s as a competitor of Sunshine Cheez-It. By 1999, the box was given more of a contemporary look, with the slogan "100% Real Cheese Taste Explosion". Since the Kraft/Philip Morris merger of Nabisco in 2000, Kraft Cheese Nips and all other Nabisco cheese-related products are made with Kraft Cheese. Crackers shaped as characters from the Nickelodeon show CatDog were produced to further market the snack.

Kraft uses cross-promotions with other products and events to sell Cheese Nips. In 2003, it sponsored a NASCAR Chevy driven by Steve Park. In return for financial sponsorship, Kraft was allowed to place its logo for Cheese Nips (as well as Fig Newtons) prominently on the back of the car, where it was likely to be seen by spectators of races. The car was then sold as a toy, in miniature form, as a collector's item.

References

↑ Product Specific Archived November 5, 2006, at the Wayback Machine.

Mondelēz International brands

Nabisco brands and other snacks	Arrowroot Barnum's Animals Barni Belvita Better Cheddars Cameo Cheese Nips Chips Ahoy! Claussen Club Social Corn Nuts Enjoy Life Fig Newtons Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Kinh Do Lefèvre-Utile (LU) Lorna Doone Mallomars Mikado Nilla Nutter Butter Oreo Peek Freans Premium Crackers Prince Rice Thins Ritz Crackers SnackWells Sociables Social Tea Stoned Wheat Thins Teddy Grahams Tiger Triscuit TUC Vegetable Thins Wheatsworth Wheat Thins

Cadbury brands	5 star Astros Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Carambar Caramello Koala Chappies Cherry Ripe Chomp Clusters Creme Egg¹ Eclairs Creme Egg Twisted Crispy Crunch Crunchie Curly Wurly Dairy Milk (Caramel, Fruit & Nut)¹ Double Decker Dream Fingers Flake Freddo Fry's Chocolate Cream Fry's Turkish Delight Fudge Fuse Green & Black's Heroes Jelly Babies Kent Kréma Koko La Pie qui Chante Mantecol Maynards Milk Tray Mini Eggs Moro Mr. Big Old Gold Palitos de la selva Pascall Picnic Poulain Roses Shots Snack Snowflake Starbar The Natural Confectionery Company Time Out Trebor Twirl Vichy Pastilles Wispa Yowie

Gums	Beemans gum Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Dentyne Mints Dirol Freshen Up Gum Halls Hollywood Chewing Gum Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Wunderbar

Chocolates	Alpen Gold Baker's Chocolate Côte d'Or Daim Freia Freia Melkesjokolade Jet-Puffed Kvikk Lunsj Lacta Marabou Milka O'Boy Poiana Prince Polo Terry's Terry's All Gold Terry's Chocolate Orange Toblerone Trakinas Twist

Coffee (Jacobs Douwe Egberts)	Douwe Egberts Gevalia HAG Jacobs Kenco L'OR Moccona Pilão Senseo Tassimo

Other brands	Clight Eden Tang

¹In the United States, these products are manufactured and marketed by The Hershey Company under a prior licensing agreement.

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